THE PROFILE PICTURE For Fan Pages• Greater height than width• Clear square for your logo, which is also used as your thumbnail• Facebook allows 200px wide by 600px tall - use all of this real estate to your advantage
BIT.LY EVERY LINK• Track how many users clicked your content• Obtain a second metric besides “likes” and comments• Easilycompare w/ graphs and charts from different links
POST FORMULA[IMAGE] + [MESSAGE] + [CALL TO ACTION] + [LINK]
[IMAGE] + [MESSAGE] + [CALL TO ACTION] + [LINK]
POST OFTEN, BUT NOT TOO OFTEN• Post 3 - 5x per week• More than once per day is annoying• Consistency is key -- choose posting frequency and stick to it.
INTERNAL LIKING All team members should “like” every post immediately.This tricks Facebook’s algorithm into making your post appear in the stream quickly.
INTEREST-BASED LISTS• What do you want to share? NOT What do you want to hide?• What does your audience want to know? NOT What do you want to tell them?• When info is more targeted, engagement increases
PLAN AHEAD - TELL A STORY• Plan ahead to account for holidays, events, award shows, etc. and tell a cohesive story.• Write a schedule in a spreadsheet• Always leave room to improvise
BE PERSONABLE AND REAL• Twitter is not an advertisement, it’s a conversation• People relate to conversation, not ads or broadcasts• TEST: Would you send this tweet via SMS?• Don’tinstantly go “in for the kill” -- wait at least 3 tweets before pitching your brand
SUMMARY• Utilize all of your proﬁle’s screen real estate• Include a photo with every post• Bit.ly every link for more tracking info• Follow the posting formula: [image] + [message] + [call to action] + [link]• Post consistently 3-5x per week
SUMMARY• Create interest-based lists to target your posts• Plan ahead to tell a story• Use Twitter advanced search to listen to your audience• Would you send this as an SMS? If not, dont tweet• Send at least 3 tweets before pitching your brand
JUSTIN WILLIAMS Email Justin.Williams@sketchbookLA.com Facebook facebook.com/justin.m.williams Twitter @thisjustin_