Social Media Presentation - Justin Williams

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10 Tangible Tips to social media success

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Social Media Presentation - Justin Williams

  1. 1. 10 TANGIBLE TIPSFOR SOCIAL MEDIA SUCCESSJustin Williams sketchbookLA
  2. 2. "We dont have a choiceon whether we do socialmedia, the question ishow well we do it." -Erik Qualman
  3. 3. Today’s focus...OPTIMIZING YOUR PROFILE + EFFECTIVE MESSAGING
  4. 4. FACEBOOK
  5. 5. THE PROFILE PICTURE For Fan Pages• Greater height than width• Clear square for your logo, which is also used as your thumbnail• Facebook allows 200px wide by 600px tall - use all of this real estate to your advantage
  6. 6. OPTIMIZED
  7. 7. NOT OPTIMIZED
  8. 8. THE COVER PHOTO a new Facebook featureUse the space on your cover photo to creatively promote you and your brand
  9. 9. THE COVER PHOTO• What else do you want your friends to instantly know about you upon viewing your profile?• Size: 850px wide by 315px tall• Optimize photo size to avoid auto-resizing
  10. 10. COMMUNICATION DESIGNER
  11. 11. WEB DESIGNER
  12. 12. PHOTOGRAPHER
  13. 13. ALWAYS POST A PHOTO• Facebookhas become more visual than ever• Posts are more likely to be seen when a photo is attached• Allows for editing later
  14. 14. ALWAYS POST A PHOTO vs.
  15. 15. BIT.LY EVERY LINK
  16. 16. BIT.LY EVERY LINK• Track how many users clicked your content• Obtain a second metric besides “likes” and comments• Easilycompare w/ graphs and charts from different links
  17. 17. POST FORMULA[IMAGE] + [MESSAGE] + [CALL TO ACTION] + [LINK]
  18. 18. [IMAGE] + [MESSAGE] + [CALL TO ACTION] + [LINK]
  19. 19. POST OFTEN, BUT NOT TOO OFTEN• Post 3 - 5x per week• More than once per day is annoying• Consistency is key -- choose posting frequency and stick to it.
  20. 20. INTERNAL LIKING All team members should “like” every post immediately.This tricks Facebook’s algorithm into making your post appear in the stream quickly.
  21. 21. INTEREST-BASED LISTS• What do you want to share? NOT What do you want to hide?• What does your audience want to know? NOT What do you want to tell them?• When info is more targeted, engagement increases
  22. 22. PLAN AHEAD - TELL A STORY• Plan ahead to account for holidays, events, award shows, etc. and tell a cohesive story.• Write a schedule in a spreadsheet• Always leave room to improvise
  23. 23. TWITTER
  24. 24. The biggest mistake wesee when companies first hitTwitter is they think about itas a channel to push outinformation. -Tim O’Reilly
  25. 25. START BY LISTENING
  26. 26. THE LISTENING SEARCH Extremely Valuable - Widely Underused
  27. 27. THE LISTENING SEARCHSearch for key words relevant to what you offer
  28. 28. THE LISTENING SEARCH
  29. 29. THE RESPONSE
  30. 30. BE PERSONABLE AND REAL• Twitter is not an advertisement, it’s a conversation• People relate to conversation, not ads or broadcasts• TEST: Would you send this tweet via SMS?• Don’tinstantly go “in for the kill” -- wait at least 3 tweets before pitching your brand
  31. 31. SUMMARY• Utilize all of your profile’s screen real estate• Include a photo with every post• Bit.ly every link for more tracking info• Follow the posting formula: [image] + [message] + [call to action] + [link]• Post consistently 3-5x per week
  32. 32. SUMMARY• Create interest-based lists to target your posts• Plan ahead to tell a story• Use Twitter advanced search to listen to your audience• Would you send this as an SMS? If not, dont tweet• Send at least 3 tweets before pitching your brand
  33. 33. JUSTIN WILLIAMS Email Justin.Williams@sketchbookLA.com Facebook facebook.com/justin.m.williams Twitter @thisjustin_

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