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Developing a Facebook Strategy and Avoiding the 9 Deadly Sins

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This was a slide deck developed for Social Fresh Tampa 2011.

This was a slide deck developed for Social Fresh Tampa 2011.

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  • -600,000 status updates-4,000 status updates per minute during broadcast-136 million pageviews

Developing a Facebook Strategy and Avoiding the 9 Deadly Sins Developing a Facebook Strategy and Avoiding the 9 Deadly Sins Presentation Transcript

  • Developing a Facebook Strategy and Avoiding the 9 Deadly Sins
    Justin Levy | @justinlevy
  • Disclaimers
  • 600 Million People
    Photo Credit: http://www.flickr.com/photos/matthewfield/2306001896/
  • Largest Countries by Population
  • 50% of active users log on daily
    Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012
  • Avg user spends 55 minutes per day
    Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012
  • 700 billion minutes per month
    Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012
  • 30 billion pieces of content shared/month
    Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012
  • Avg user is connected to 80 pages, groups or events
    Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012
  • 2.5m websites have integrated with Facebook
    Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012
  • 250m engage w/Facebook on external websites
    Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012
  • 80% of Top 100 U.S. sites & 50% Top 100 Global sites have integrated Facebook
    Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012
  • R
    E
    A
    D
    Y
    G
    O
  • Photo Credit: http://www.flickr.com/photos/ramdac/373881476
  • Yes, I managed to fit a martini into this presentation!
    Photo Credit: http://www.flickr.com/photos/geoffeg/2426229025
  • Don’t fall into the trap
    Photo Credit:http://www.flickr.com/photos/iamos/2952568902
  • Facebook is not a magical pill
    Photo Credit:http://www.flickr.com/photos/chilie/2580035278
  • Facebook is not a Sham-Wow!
    Photo Credit:http://www.flickr.com/photos/stevendepolo/3298694579/
  • Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
  • Photo Credit: http://www.flickr.com/photos/torley/3674050796
  • There is no Facebook strategy mold
    Photo Credit:http://www.flickr.com/photos/haynes/4256577604/sizes/o/
  • Our companies are not clones
    Photo Credit:http://www.flickr.com/photos/ashatenbroeke/4367373081
  • There are just a few basic tools
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Facebook Page
  • Facebook Page
  • Facebook Group
  • Facebook Advertising
  • 8,500 status updates per minute
    Facebook Advertising
  • 8,500 status updates per minute
    Facebook Advertising
  • 8,500 status updates per minute
    Facebook Advertising
  • Facebook Events
  • Facebook Events
  • Facebook Events
  • 8,500 status updates per minute
    Facebook Connect
  • 8,500 status updates per minute
    Facebook Places
  • 8,500 status updates per minute
    Facebook Deals
  • 8,500 status updates per minute
    Facebook Questions
  • 9 Deadly Sins of Facebook
    Photo Credit:http://www.flickr.com/photos/thomashawk/4629128274
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Deadly Sin #1: Not having any goals
    Photo Credit:http://www.flickr.com/photos/10584185@N03/2786108451
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Why are you here?
    Deadly Sin #2: Thinking it’s about YOU
    Photo Credit: http://www.flickr.com/photos/a2gemma/1448178195
  • Deadly Sin #3: Page Abandonment
    Photo Credit:http://www.flickr.com/photos/howzey/2463365351/
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Deadly Sin #4: Acting Like a Robot
    Photo Credit:http://www.flickr.com/photos/krancien/4111748241
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Deadly Sin #5: Lack of engagement
    Photo Credit:http://www.flickr.com/photos/fionaandneilpics/3210924460
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Deadly Sin #6: Inconsistency
    Photo Credit:http://www.flickr.com/photos/shiyazuni/4546059650/
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Deadly Sin #7: Giving up too quickly
    Photo Credit:http://www.flickr.com/photos/abradyb/3604783784
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Deadly Sin #8: Using too many tabs
    Photo Credit:http://www.flickr.com/photos/thebrokenone/3620639190
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Deadly Sin #9: Don’t annoy your fans
    Photo Credit:http://www.flickr.com/photos/didiergoas/4604927739
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • 3 Commonly Asked Questions
    Photo Credit:http://www.flickr.com/photos/silent_e/141839708
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • How much time & staffing do we need?
    Photo Credit:http://www.flickr.com/photos/anthonylibrarian/5289506800
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Does Facebook replace my website?
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • Does Facebook replace email marketing?
    Photo Credit:http://www.flickr.com/photos/djwaldow/4784672784
    Photo Credit: http://www.flickr.com/photos/stitch/6162233
  • In case you’re interested…
    AVAILABLE NATIONWIDE!
  • I have a small family to feed!
    Buying just 1 copy of Facebook Marketing will feed this family for a day! Please contribute!
  • …to stalk me
    Blogs:
    http://justinrlevy.com
    http://www.workshifting.com
    Social Scene:
    Twitter: @justinlevy
    Facebook: facebook.com/justinlevy
    LinkedIn: linkedin.com/in/justinlevy
    More Traditional:
    Web: http://www.citrixonline.com
    Email: justin.levy@citrix.com
  • Q
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    S
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