Developing a Facebook Strategy and Avoiding the 9 Deadly Sins<br />Justin Levy | @justinlevy<br />
Disclaimers<br />
600 Million People<br />Photo Credit: http://www.flickr.com/photos/matthewfield/2306001896/<br />
Largest Countries by Population<br />
50% of active users log on daily<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
Avg user spends 55 minutes per day<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
700 billion minutes per month<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
30 billion pieces of content shared/month<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
Avg user is connected to 80 pages, groups or events<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012...
2.5m websites have integrated with Facebook<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
250m engage w/Facebook on external websites<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
80% of Top 100 U.S. sites & 50% Top 100 Global sites have integrated Facebook<br />Photo Credit:http://www.flickr.com/phot...
R<br />E<br />A<br />D<br />Y<br />G<br />O<br />
Photo Credit: http://www.flickr.com/photos/ramdac/373881476<br />
Yes, I managed to fit a martini into this presentation!<br />Photo Credit: http://www.flickr.com/photos/geoffeg/2426229025...
Don’t fall into the trap<br />Photo Credit:http://www.flickr.com/photos/iamos/2952568902<br />
Facebook is not a magical pill<br />Photo Credit:http://www.flickr.com/photos/chilie/2580035278<br />
Facebook is not a Sham-Wow!<br />Photo Credit:http://www.flickr.com/photos/stevendepolo/3298694579/<br />
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010<br />
Photo Credit: http://www.flickr.com/photos/torley/3674050796<br />
There is no Facebook strategy mold<br />Photo Credit:http://www.flickr.com/photos/haynes/4256577604/sizes/o/<br />
Our companies are not clones<br />Photo Credit:http://www.flickr.com/photos/ashatenbroeke/4367373081<br />
There are just a few basic tools<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
Facebook Page<br />
Facebook Page<br />
Facebook Group<br />
Facebook Advertising<br />
8,500 status updates per minute<br />Facebook Advertising<br />
8,500 status updates per minute<br />Facebook Advertising<br />
8,500 status updates per minute<br />Facebook Advertising<br />
Facebook Events<br />
Facebook Events<br />
Facebook Events<br />
8,500 status updates per minute<br />Facebook Connect<br />
8,500 status updates per minute<br />Facebook Places<br />
8,500 status updates per minute<br />Facebook Deals<br />
8,500 status updates per minute<br />Facebook Questions<br />
9 Deadly Sins of Facebook<br />Photo Credit:http://www.flickr.com/photos/thomashawk/4629128274<br />Photo Credit: http://w...
Deadly Sin #1: Not having any goals<br />Photo Credit:http://www.flickr.com/photos/10584185@N03/2786108451<br />Photo Cred...
Why are you here?<br />Deadly Sin #2: Thinking it’s about YOU<br />Photo Credit: http://www.flickr.com/photos/a2gemma/1448...
Deadly Sin #3: Page Abandonment<br />Photo Credit:http://www.flickr.com/photos/howzey/2463365351/<br />Photo Credit: http:...
Deadly Sin #4: Acting Like a Robot<br />Photo Credit:http://www.flickr.com/photos/krancien/4111748241<br />Photo Credit: h...
Deadly Sin #5: Lack of engagement<br />Photo Credit:http://www.flickr.com/photos/fionaandneilpics/3210924460<br />Photo Cr...
Deadly Sin #6: Inconsistency<br />Photo Credit:http://www.flickr.com/photos/shiyazuni/4546059650/<br />Photo Credit: http:...
Deadly Sin #7: Giving up too quickly<br />Photo Credit:http://www.flickr.com/photos/abradyb/3604783784<br />Photo Credit: ...
Deadly Sin #8: Using too many tabs<br />Photo Credit:http://www.flickr.com/photos/thebrokenone/3620639190<br />Photo Credi...
Deadly Sin #9: Don’t annoy your fans<br />Photo Credit:http://www.flickr.com/photos/didiergoas/4604927739<br />Photo Credi...
3 Commonly Asked Questions<br />Photo Credit:http://www.flickr.com/photos/silent_e/141839708<br />Photo Credit: http://www...
How much time & staffing do we need?<br />Photo Credit:http://www.flickr.com/photos/anthonylibrarian/5289506800<br />Photo...
Does Facebook replace my website?<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
Does Facebook replace email marketing?<br />Photo Credit:http://www.flickr.com/photos/djwaldow/4784672784<br />Photo Credi...
In case you’re interested…<br />AVAILABLE NATIONWIDE!<br />
I have a small family to feed!<br />Buying just 1 copy of Facebook Marketing will feed this family for a day! Please contr...
…to stalk me<br />Blogs:<br />http://justinrlevy.com<br />http://www.workshifting.com<br />Social Scene:<br />Twitter: @ju...
Q<br />U<br />E<br />S<br />T<br />I<br />O<br />N<br />S<br />
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Developing a Facebook Strategy and Avoiding the 9 Deadly Sins

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  • -600,000 status updates-4,000 status updates per minute during broadcast-136 million pageviews
  • Transcript of "Developing a Facebook Strategy and Avoiding the 9 Deadly Sins"

    1. 1. Developing a Facebook Strategy and Avoiding the 9 Deadly Sins<br />Justin Levy | @justinlevy<br />
    2. 2. Disclaimers<br />
    3. 3. 600 Million People<br />Photo Credit: http://www.flickr.com/photos/matthewfield/2306001896/<br />
    4. 4. Largest Countries by Population<br />
    5. 5. 50% of active users log on daily<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    6. 6. Avg user spends 55 minutes per day<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    7. 7. 700 billion minutes per month<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    8. 8. 30 billion pieces of content shared/month<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    9. 9. Avg user is connected to 80 pages, groups or events<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    10. 10. 2.5m websites have integrated with Facebook<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    11. 11. 250m engage w/Facebook on external websites<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    12. 12. 80% of Top 100 U.S. sites & 50% Top 100 Global sites have integrated Facebook<br />Photo Credit:http://www.flickr.com/photos/koenvereeken/2088902012<br />
    13. 13. R<br />E<br />A<br />D<br />Y<br />G<br />O<br />
    14. 14. Photo Credit: http://www.flickr.com/photos/ramdac/373881476<br />
    15. 15. Yes, I managed to fit a martini into this presentation!<br />Photo Credit: http://www.flickr.com/photos/geoffeg/2426229025<br />
    16. 16. Don’t fall into the trap<br />Photo Credit:http://www.flickr.com/photos/iamos/2952568902<br />
    17. 17. Facebook is not a magical pill<br />Photo Credit:http://www.flickr.com/photos/chilie/2580035278<br />
    18. 18. Facebook is not a Sham-Wow!<br />Photo Credit:http://www.flickr.com/photos/stevendepolo/3298694579/<br />
    19. 19. Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010<br />
    20. 20. Photo Credit: http://www.flickr.com/photos/torley/3674050796<br />
    21. 21. There is no Facebook strategy mold<br />Photo Credit:http://www.flickr.com/photos/haynes/4256577604/sizes/o/<br />
    22. 22. Our companies are not clones<br />Photo Credit:http://www.flickr.com/photos/ashatenbroeke/4367373081<br />
    23. 23. There are just a few basic tools<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    24. 24. Facebook Page<br />
    25. 25. Facebook Page<br />
    26. 26. Facebook Group<br />
    27. 27. Facebook Advertising<br />
    28. 28. 8,500 status updates per minute<br />Facebook Advertising<br />
    29. 29. 8,500 status updates per minute<br />Facebook Advertising<br />
    30. 30. 8,500 status updates per minute<br />Facebook Advertising<br />
    31. 31. Facebook Events<br />
    32. 32. Facebook Events<br />
    33. 33. Facebook Events<br />
    34. 34. 8,500 status updates per minute<br />Facebook Connect<br />
    35. 35. 8,500 status updates per minute<br />Facebook Places<br />
    36. 36. 8,500 status updates per minute<br />Facebook Deals<br />
    37. 37. 8,500 status updates per minute<br />Facebook Questions<br />
    38. 38. 9 Deadly Sins of Facebook<br />Photo Credit:http://www.flickr.com/photos/thomashawk/4629128274<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    39. 39. Deadly Sin #1: Not having any goals<br />Photo Credit:http://www.flickr.com/photos/10584185@N03/2786108451<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    40. 40. Why are you here?<br />Deadly Sin #2: Thinking it’s about YOU<br />Photo Credit: http://www.flickr.com/photos/a2gemma/1448178195<br />
    41. 41. Deadly Sin #3: Page Abandonment<br />Photo Credit:http://www.flickr.com/photos/howzey/2463365351/<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    42. 42. Deadly Sin #4: Acting Like a Robot<br />Photo Credit:http://www.flickr.com/photos/krancien/4111748241<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    43. 43. Deadly Sin #5: Lack of engagement<br />Photo Credit:http://www.flickr.com/photos/fionaandneilpics/3210924460<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    44. 44. Deadly Sin #6: Inconsistency<br />Photo Credit:http://www.flickr.com/photos/shiyazuni/4546059650/<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    45. 45. Deadly Sin #7: Giving up too quickly<br />Photo Credit:http://www.flickr.com/photos/abradyb/3604783784<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    46. 46. Deadly Sin #8: Using too many tabs<br />Photo Credit:http://www.flickr.com/photos/thebrokenone/3620639190<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    47. 47. Deadly Sin #9: Don’t annoy your fans<br />Photo Credit:http://www.flickr.com/photos/didiergoas/4604927739<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    48. 48. 3 Commonly Asked Questions<br />Photo Credit:http://www.flickr.com/photos/silent_e/141839708<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    49. 49. How much time & staffing do we need?<br />Photo Credit:http://www.flickr.com/photos/anthonylibrarian/5289506800<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    50. 50. Does Facebook replace my website?<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    51. 51. Does Facebook replace email marketing?<br />Photo Credit:http://www.flickr.com/photos/djwaldow/4784672784<br />Photo Credit: http://www.flickr.com/photos/stitch/6162233<br />
    52. 52. In case you’re interested…<br />AVAILABLE NATIONWIDE!<br />
    53. 53. I have a small family to feed!<br />Buying just 1 copy of Facebook Marketing will feed this family for a day! Please contribute!<br />
    54. 54. …to stalk me<br />Blogs:<br />http://justinrlevy.com<br />http://www.workshifting.com<br />Social Scene:<br />Twitter: @justinlevy<br />Facebook: facebook.com/justinlevy<br />LinkedIn: linkedin.com/in/justinlevy<br />More Traditional:<br />Web: http://www.citrixonline.com<br />Email: justin.levy@citrix.com<br />
    55. 55. Q<br />U<br />E<br />S<br />T<br />I<br />O<br />N<br />S<br />

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