Developing a Facebook Strategy and Avoiding the 9 Deadly Sins

Developing a Facebook Strategy and Avoiding the 9 Deadly Sins
Justin Levy | @justinlevy

Disclaimers

600 Million People
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Largest Countries by Population

50% of active users log on daily
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Avg user spends 55 minutes per day

700 billion minutes per month

30 billion pieces of content shared/month

Avg user is connected to 80 pages, groups or events

2.5m websites have integrated with Facebook

250m engage w/Facebook on external websites

80% of Top 100 U.S. sites & 50% Top 100 Global sites have integrated Facebook

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Yes, I managed to fit a martini into this presentation!
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Don’t fall into the trap
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Facebook is not a magical pill
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Facebook is not a Sham-Wow!
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There is no Facebook strategy mold
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Our companies are not clones
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There are just a few basic tools
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Facebook Page

Facebook Group

Facebook Advertising

8,500 status updates per minute
Facebook Advertising

Facebook Events

Facebook Connect

Facebook Places

Facebook Deals

Facebook Questions

9 Deadly Sins of Facebook
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Deadly Sin #1: Not having any goals
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Why are you here?
Deadly Sin #2: Thinking it’s about YOU
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Deadly Sin #3: Page Abandonment
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Deadly Sin #4: Acting Like a Robot
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Deadly Sin #5: Lack of engagement
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Deadly Sin #6: Inconsistency
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Deadly Sin #7: Giving up too quickly
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Deadly Sin #8: Using too many tabs
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Deadly Sin #9: Don’t annoy your fans
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3 Commonly Asked Questions
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How much time & staffing do we need?
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Does Facebook replace my website?

Does Facebook replace email marketing?
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In case you’re interested…
AVAILABLE NATIONWIDE!

I have a small family to feed!
Buying just 1 copy of Facebook Marketing will feed this family for a day! Please contribute!

…to stalk me
Blogs:
http://justinrlevy.com
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Social Scene:
Twitter: @justinlevy
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More Traditional:
Web: http://www.citrixonline.com
Email: justin.levy@citrix.com

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Developing a Facebook Strategy and Avoiding the 9 Deadly Sins

by Justin Levy

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