Evolving from Social Media to Social Business

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Evolving from using social media to becoming a social business can be hard. During this CBS Social Media (#knxsoc) keynote, this presentation attempts to break down this evolution into 13 foundational …

Evolving from using social media to becoming a social business can be hard. During this CBS Social Media (#knxsoc) keynote, this presentation attempts to break down this evolution into 13 foundational key steps using my experiences in both SMB and enterprise-level companies.

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  • 1. EVOLVING FROM SOCIAL MEDIA TO SOCIAL BUSINESSJustin LevyGlobal Social MediaOnline Services Division, Citrix@justinlevy | #knxsoc
  • 2. @justinlevy #knxsoc B2B or B2C?Tip: Cats, dogs, babies = always work Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010Photo Credit: http://www.flickr.com/photos/andresrueda/3219931640
  • 3. @justinlevy #knxsoc Disclaimer: If your company or product SUCKS, none of this will help you. Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
  • 4. @justinlevy #knxsocI’m just like you… Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
  • 5. @justinlevy #knxsoc Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010Photo Credit: http://www.flickr.com/photos/kevharb/2704881067
  • 6. @justinlevy #knxsoc Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
  • 7. @justinlevy #knxsoc Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
  • 8. @justinlevy #knxsocPhoto Credit: http://www.flickr.com/photos/byronnewmedia/5887310560
  • 9. @justinlevy #knxsocYet this is still what happens…
  • 10. @justinlevy #knxsocPhoto Credit: http://www.flickr.com/photos/ramdac/373881476
  • 11. @justinlevy #knxsoc Checklist social media
  • 12. @justinlevy #knxsoc“An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem (employees, customers, partners, suppliers) to maximize the co-created value.” - Open Knowledge
  • 13. @justinlevy #knxsoc Steps to Developing aSocial Business Framework
  • 14. @justinlevy #knxsocStep 1: Open your ears
  • 15. @justinlevy #knxsocStep 2: Establish social media guidelines
  • 16. @justinlevy #knxsocWho did we require to take the training? Worldwide Marketing Product Marketing Managers Global Customer Support / Social Support ~800 employees
  • 17. @justinlevy #knxsocStep 3: Develop a crisis response plan
  • 18. @justinlevy #knxsoc Step 4: Establish social governancePhoto Credit: http://www.flickr.com/photos/binarycoco/2704267877
  • 19. @justinlevy #knxsoc Step 5: Form a Social Business CouncilPhoto Credit: http://www.flickr.com/photos/francois/35355383
  • 20. @justinlevy #knxsocStep 6: Communicate often
  • 21. @justinlevy #knxsoc Step 7: Think like a media publisherPhoto Credit: http://www.flickr.com/photos/newspaperclub/4569124392
  • 22. @justinlevy #knxsoc Content is kingPhoto Credit: http://www.flickr.com/photos/evaekeblad/2389240224
  • 23. @justinlevy #knxsoc Workshifting.com
  • 24. @justinlevy #knxsoc Step 8: Develop objectives & goals
  • 25. Step 9: Decide the right tools for the jobPhoto Credit: http://www.flickr.com/photos/stitch/6162233
  • 26. @justinlevy #knxsoc #MeetingIsBelieving Landing Page Blog Post Twitter Facebook Google+ YouTube Step 10: Build integrated plans
  • 27. @justinlevy #knxsocStep 11: Create an editorial calendar
  • 28. @justinlevy #knxsoc Step 12: Measure successPhoto Credit: http://www.flickr.com/photos/whiteoakart/478626768
  • 29. @justinlevy #knxsoc Step 13: Test, Tweak & IteratePhoto Credit: http://www.flickr.com/photos/stitch/6162233
  • 30. @justinlevy #knxsocQStep 10: Build integrated plansUEST IONS
  • 31. @justinlevy #knxsoc …to stalk me • justinrlevy.com • @justinlevy • justin.levy@citrix.com …to stalk us • gotomeeting.com • @gotomeeting Thank you…