SOCIAL MEDIA IN THE LIFE SCIENCES Justin H. Johnson November 6, 2009

The Talk The Past The Players The Issues The Possibilities Not a talk on how a company can leverage social media, but an individual.

The Past

The Players

The Issues

The Possibilities

Not a talk on how a company can leverage social media, but an individual.

What is Social Media Social media is media disseminated using online, scalable publishing techniques that helps share opinions, experiences, perceptions with one another. You use social media already in a professional capacity, although you may not know it. www.wikipedia.com

Social media is media disseminated using online, scalable publishing techniques that helps share opinions, experiences, perceptions with one another.

You use social media already in a professional capacity, although you may not know it.

What is the past? One-To-One or One-To-Few Email IM VOIP Social Media is One to Many or Many to Many Talk to and not at Not finite

One-To-One or One-To-Few

Email

IM

VOIP

Social Media is One to Many or Many to Many

Talk to and not at

Not finite

The Players Social Networking Microblogging Collaborative Tools

The Issues Security (phishing, facebook worms, etc) Social Compliance (Careful what you say) Social Media Burn Out / Time Sink Where to Start? High Activation Energy.

Security (phishing, facebook worms, etc)

Social Compliance (Careful what you say)

Social Media Burn Out / Time Sink

Where to Start? High Activation Energy.

The Possibilities Wherever you work most of the smart people are somewhere else ~Bill Joy Uncover new collaborations Discover real time data Find online communities or influencers Build better products by collaboration Branding and Marketing (active, viral) Customer Service (active and self)

Wherever you work most of the smart people are somewhere else ~Bill Joy

Uncover new collaborations

Discover real time data

Find online communities or influencers

Build better products by collaboration

Branding and Marketing (active, viral)

Customer Service (active and self)

Why Does It Work? One-To-Many communication Dialogue and not just advertising Trust and transparency Lesser known community member? Contribute from bottom up

One-To-Many communication

Dialogue and not just advertising

Trust and transparency

Lesser known community member?

Contribute from bottom up

Who Is Doing It? 41% of people worldwide read blogs 70% watch online video Facebook has More than 300 million active users 80 million twitter users

41% of people worldwide read blogs

70% watch online video

Facebook has More than 300 million active users

80 million twitter users

What is a Wiki? Many already use (intranet, wikipedia) Before - intranets were one way. Knowledge management - Searchable information on demand. Will see this again, and again Involves the users Reliability – Trust your source and fact check. Will see this gain and again

Many already use (intranet, wikipedia)

Before - intranets were one way.

Knowledge management - Searchable information on demand. Will see this again, and again

Involves the users

Reliability – Trust your source and fact check. Will see this gain and again

What is a Wiki? www.wikipedia.com

What is LinkedIn Professional Social Network Online CV Connect with current and past colleagues Find experts and ideas – via “Answers”

Professional Social Network

Online CV

Connect with current and past colleagues

Find experts and ideas – via “Answers”

What is LinkedIn

My Experiences My CV - makes you evaluate your position and be able to describe it. Know where you are and where you want to go. Found many of like interests via groups Have engaged others via “Answers”, allowing for discovery of new things and new relationships. ( What is “Answers ”?) Introductions – colleagues can introduce you, just like personal networking

My CV - makes you evaluate your position and be able to describe it. Know where you are and where you want to go.

Found many of like interests via groups

Have engaged others via “Answers”, allowing for discovery of new things and new relationships. ( What is “Answers ”?)

Introductions – colleagues can introduce you, just like personal networking

What is Twitter? “ a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? ” Platform for communication and listening 140 characters at a time. Shared Links, trending topics, hashtags Info overload, nope, filter and target Twitter lists – new!

“ a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing? ”

Platform for communication and listening 140 characters at a time.

Shared Links, trending topics, hashtags

Info overload, nope, filter and target

Twitter lists – new!

What is Twitter?

What is Twitter?

What is Twitter? www.twitter.com

What is Twitter? www.tweetdeck.com/beta

My Experiences Personal Brand Establish preeminence in a field or subject Trusted experts give followers interesting/relevant links and info How I do it (GReader, Twitter, Friendfeed) – more later Once established, cultivate relationships Networking Amazon, Eisen and TweetUps - Oh My

Personal Brand

Establish preeminence in a field or subject

Trusted experts give followers interesting/relevant links and info

How I do it (GReader, Twitter, Friendfeed) – more later

Once established, cultivate relationships

Networking

Amazon, Eisen and TweetUps - Oh My

Yammer Considered corporate Twitter. (private/secure) Email is push, Yammer is pull Supplants IM (DM) and mass email w/ other inherent Twitter benefits. Company Social Network (photos, expertise, background, groups) Knowledgebase (search)

Considered corporate Twitter. (private/secure)

Email is push, Yammer is pull

Supplants IM (DM) and mass email w/ other inherent Twitter benefits.

Company Social Network (photos, expertise, background, groups)

Knowledgebase (search)

Yammer www.yammer.com

My Experiences - Yammer People are afraid of mass email Share without bothering Communication within group Most companies missing critical mass, same with twitter in beginning – maybe never happen for your company.

People are afraid of mass email

Share without bothering

Communication within group

Most companies missing critical mass, same with twitter in beginning – maybe never happen for your company.

What is Facebook Most know, maybe some don’t. Mostly personal, that’s not bad. Spillover from less personal platforms. Co-Worker Search (limited profiles)

Most know, maybe some don’t.

Mostly personal, that’s not bad. Spillover from less personal platforms.

Co-Worker Search (limited profiles)

What is Facebook? www.facebook.com

Personal Experiences Connected with many from Twitter after establishing relationship Leverage different profiles for professional and personal contacts. Updated contact info at my finger tips. Groups have been a way to discover new info and professional relationsips.

Connected with many from Twitter after establishing relationship

Leverage different profiles for professional and personal contacts.

Updated contact info at my finger tips.

Groups have been a way to discover new info and professional relationsips.

What is Ning? Create your own Facebook for your interests or professional passions. Grants today say email list serves and Google groups, why? Create a social network with Member profiles, moderation and privacy, file transfer and sharing, chat, groups, forums, blogs for every member, events, calanders, plug-ins, widgets, etc, etc.

Create your own Facebook for your interests or professional passions.

Grants today say email list serves and Google groups, why?

Create a social network with

Member profiles, moderation and privacy, file transfer and sharing, chat, groups, forums, blogs for every member, events, calanders, plug-ins, widgets, etc, etc.

What is Ning www.ning.com

What is Google Wave online tool for real-time communication and collaboration. Can be a conversation , document, photos, maps, that is shared and live Corporate centered, many have struggled to use it personally. Possible uses in clude organizing events, group projects, meeting notes, brainstorming

online tool for real-time communication and collaboration.

Can be a conversation , document, photos, maps, that is shared and live

Corporate centered, many have struggled to use it personally.

Possible uses in clude organizing events, group projects, meeting notes, brainstorming

My Experiences Very little so far. Only been on a month. User base is sparse. Bots and plugin’s forthcoming Potential is there, just like Gmail.

Very little so far. Only been on a month.

User base is sparse.

Bots and plugin’s forthcoming

Potential is there, just like Gmail.

What is Google Reader RSS aggregation Constantly checks your favorite news sites and blogs for new content. Integration – discussed later Favs and shares

RSS aggregation

Constantly checks your favorite news sites and blogs for new content.

Integration – discussed later

Favs and shares

What is Google Reader www.google.com/reader

My Experiences Allows me to skim 50+ bioinfo and genomics journals See what other reads from those journals Share what I read on yammer, twitter, etc Sparked several conversations internally in company Forwarded and re-tweeted help to establish brand.

Allows me to skim 50+ bioinfo and genomics journals

See what other reads from those journals

Share what I read on yammer, twitter, etc

Sparked several conversations internally in company

Forwarded and re-tweeted help to establish brand.

Life Science Centric Communities around data Facebook and other communities around people

Communities around data

Facebook and other communities around people

What is SciVee www.scivee.com

What is labmeeting? www.labmeeting.com

What is OpenWetWear Internet at first “went big”, now “going small”, connecting, sharing – Web2.0 www.openwetware.org

Internet at first “went big”, now “going small”, connecting, sharing – Web2.0

What is SlideShare Share across networks www.slideshare.com

Integration www.facebook.com This slide shows Twitter feed my FriendFeed, which is viewable from my Facebook wall.

Integration www.ping.fm

In Action www.plos.org

In Action www.plos.org

Homework Sign up for Yammer, get FREE doughnuts https://www.yammer.com Go home and create a twitter account. Find and follow me @BioInfo.

Sign up for Yammer, get FREE doughnuts https://www.yammer.com

Go home and create a twitter account. Find and follow me @BioInfo.

Questions? LinkedIn @BioInfo on Twitter Facebook FriendFeed Email if you have to. My Phone is no longer working ;-)

LinkedIn

@BioInfo on Twitter

Facebook

FriendFeed

Email if you have to.

My Phone is no longer working ;-)