Facebook Demographics
At detailed look at the demographics and statistics
of South African users on Facebook.
-- Justin Hartman, New Media Strategist at The Times.
February 2008 justinhartman.com

South African Ranking Worldwide
US 23,924,180
Canada 8,737,140
UK 8,689,440
Turkey 2,838,260
Australia 2,349,500
France 1,277,400
Sweden 1,098,660
Norway 1,065,980
Colombia 777,400
South Africa 734,100
Mexico 646,920
Egypt 613,020
South Africa ranked #10 with
India 540,680
Germany 481,300
734,100 registered users
Finland 429,100
Israel 427,740
Singapore 421,340
Denmark 410,100
Spain 331,740
New Zealand 312,580
February 2008 justinhartman.com

Monthly Total Users
800,000
720,000
734,100
640,000 692,420 Rank #10
Rank #9
560,000
480,000
400,000
320,000
240,000
160,000
80,000
0
Nov 07 Feb 08 Mar 08 April 08
February 2008 justinhartman.com

Gender Breakdown
Male 267,700
Male
Female 46.5%
53.5%
Female 308,000
0 31,000 93,000 155,000 217,000 279,000
February 2008 justinhartman.com

Age Group Breakdown
300,000
262,500
257,880
225,000
188,900
187,500
150,000
112,500 106,840
92,640
75,000
37,860
37,500 21,520 13,640
7,200 5,600
0
13 to 18 19 to 24 25 to 30 31 to 36 37 to 42 43 to 48 49 to 54 55 to 60 61 to 65
February 2008 justinhartman.com

Age Group Ratio
0.6%
4.6% 0.5%
12.3%
2.0% 1.0%
13 to 18
14.3% 19 to 24
25 to 30
31 to 36
27.0% 37 to 42
43 to 48
49 to 54
55 to 60
61 to 65
37.7%
February 2008 justinhartman.com

Age Group Gender Breakdown
Male Female
150,000
131,250
116,900
112,500
100,900
93,750
76,040
75,000 72,180
56,250 51,840
38,320
37,500 32,960 34,000
18,750 12,180 12,800
8,120
5,440
2,680 5,140 1,400 2,160 1,580 1,300
0
13 to 18 19 to 24 25 to 30 31 to 36 37 to 42 43 to 48 49 to 54 55 to 60 61 to 65
February 2008 justinhartman.com

Education
Ages 13 to 18 Ages 19 to 65
1,460 25,900
6,740 12,160
64,480 1,300
0 8,750 17,500 26,250 35,000 43,750 52,500 61,250 70,000 0 3,750 7,500 11,250 15,000 18,750 22,500 26,250 30,000
Graduate In College In High School Graduate In College In High School
2.0%
9.3% 3.3%
30.9%
65.8%
88.7%
Graduate In College In High School Graduate In College In High School
February 2008 justinhartman.com

Political Views
Ages 13 to 18 Ages 19 to 65
10,220 87,340
6,900 48,080
3,260 20,620
0 1,375 2,750 4,125 5,500 6,875 8,250 9,625 11,000 0 11,250 22,500 33,750 45,000 56,250 67,500 78,750 90,000
Liberal Moderate Conservative Liberal Moderate Conservative
16.0% 13.2%
50.1%
30.8% 56.0%
33.9%
Liberal Moderate Conservative Liberal Moderate Conservative
February 2008 justinhartman.com

Relationship Status
Ages 13 to 18 Ages 19 to 65
55,860 156,820
20,620 141,280
1,100 24,000
2,700 107,780
0 7,500 15,000 22,500 30,000 37,500 45,000 52,500 60,000 0 25,000 50,000 75,000 100,000 125,000 150,000 175,000 200,000
Single In Relationship Engaged Married Single In Relationship Engaged Married
3.4%
1.4%
25.1%
25.7% 36.5%
5.6%
69.6%
32.9%
Single In Relationship Engaged Married Single In Relationship Engaged Married
February 2008 justinhartman.com