Facebook Demographics
   At detailed look at the demographics and statistics
          of South African users on Facebook....
South African Ranking Worldwide
         US                                                                          23,92...
Monthly Total Users


  800,000

  720,000
                           734,100
  640,000       692,420     Rank #10
       ...
Gender Breakdown




  Male                                     267,700

                                                 ...
Age Group Breakdown


  300,000


  262,500
                       257,880

  225,000
                                  18...
Age Group Ratio
                                              0.6%
                          4.6%             0.5%
       ...
Age Group Gender Breakdown

                                            Male                                              ...
Education
                     Ages 13 to 18                                                      Ages 19 to 65

       1,...
Political Views
                       Ages 13 to 18                                                      Ages 19 to 65

 ...
Relationship Status
                      Ages 13 to 18                                                       Ages 19 to 6...
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SA Facebook Stats - February 2008

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A detailed look at the South African Facebook demographics and statistics.

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  • Quite interesting presentation, keep up the good work!
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    http://jamesft.livejournal.com/
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SA Facebook Stats - February 2008

  1. 1. Facebook Demographics At detailed look at the demographics and statistics of South African users on Facebook. -- Justin Hartman, New Media Strategist at The Times. February 2008 justinhartman.com
  2. 2. South African Ranking Worldwide US 23,924,180 Canada 8,737,140 UK 8,689,440 Turkey 2,838,260 Australia 2,349,500 France 1,277,400 Sweden 1,098,660 Norway 1,065,980 Colombia 777,400 South Africa 734,100 Mexico 646,920 Egypt 613,020 South Africa ranked #10 with India 540,680 Germany 481,300 734,100 registered users Finland 429,100 Israel 427,740 Singapore 421,340 Denmark 410,100 Spain 331,740 New Zealand 312,580 February 2008 justinhartman.com
  3. 3. Monthly Total Users 800,000 720,000 734,100 640,000 692,420 Rank #10 Rank #9 560,000 480,000 400,000 320,000 240,000 160,000 80,000 0 Nov 07 Feb 08 Mar 08 April 08 February 2008 justinhartman.com
  4. 4. Gender Breakdown Male 267,700 Male Female 46.5% 53.5% Female 308,000 0 31,000 93,000 155,000 217,000 279,000 February 2008 justinhartman.com
  5. 5. Age Group Breakdown 300,000 262,500 257,880 225,000 188,900 187,500 150,000 112,500 106,840 92,640 75,000 37,860 37,500 21,520 13,640 7,200 5,600 0 13 to 18 19 to 24 25 to 30 31 to 36 37 to 42 43 to 48 49 to 54 55 to 60 61 to 65 February 2008 justinhartman.com
  6. 6. Age Group Ratio 0.6% 4.6% 0.5% 12.3% 2.0% 1.0% 13 to 18 14.3% 19 to 24 25 to 30 31 to 36 27.0% 37 to 42 43 to 48 49 to 54 55 to 60 61 to 65 37.7% February 2008 justinhartman.com
  7. 7. Age Group Gender Breakdown Male Female 150,000 131,250 116,900 112,500 100,900 93,750 76,040 75,000 72,180 56,250 51,840 38,320 37,500 32,960 34,000 18,750 12,180 12,800 8,120 5,440 2,680 5,140 1,400 2,160 1,580 1,300 0 13 to 18 19 to 24 25 to 30 31 to 36 37 to 42 43 to 48 49 to 54 55 to 60 61 to 65 February 2008 justinhartman.com
  8. 8. Education Ages 13 to 18 Ages 19 to 65 1,460 25,900 6,740 12,160 64,480 1,300 0 8,750 17,500 26,250 35,000 43,750 52,500 61,250 70,000 0 3,750 7,500 11,250 15,000 18,750 22,500 26,250 30,000 Graduate In College In High School Graduate In College In High School 2.0% 9.3% 3.3% 30.9% 65.8% 88.7% Graduate In College In High School Graduate In College In High School February 2008 justinhartman.com
  9. 9. Political Views Ages 13 to 18 Ages 19 to 65 10,220 87,340 6,900 48,080 3,260 20,620 0 1,375 2,750 4,125 5,500 6,875 8,250 9,625 11,000 0 11,250 22,500 33,750 45,000 56,250 67,500 78,750 90,000 Liberal Moderate Conservative Liberal Moderate Conservative 16.0% 13.2% 50.1% 30.8% 56.0% 33.9% Liberal Moderate Conservative Liberal Moderate Conservative February 2008 justinhartman.com
  10. 10. Relationship Status Ages 13 to 18 Ages 19 to 65 55,860 156,820 20,620 141,280 1,100 24,000 2,700 107,780 0 7,500 15,000 22,500 30,000 37,500 45,000 52,500 60,000 0 25,000 50,000 75,000 100,000 125,000 150,000 175,000 200,000 Single In Relationship Engaged Married Single In Relationship Engaged Married 3.4% 1.4% 25.1% 25.7% 36.5% 5.6% 69.6% 32.9% Single In Relationship Engaged Married Single In Relationship Engaged Married February 2008 justinhartman.com

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