0
Tools and Technologies,
   Filtering and Collaborating
by Justin Hartman, MD, Afrigator Internet
Largest social media aggregator in Africa

Jul 07: #20 of 31 quot;top non-US startups to watch
worldwidequot; by Business ...
Largest social media aggregator in Africa

Jul 07: #20 of 31 quot;top non-US startups to watch
worldwidequot; by Business ...
Show me the stats!




                     afrigator.com | adgator.co.za
Registered Blogs by Country

                 11.5%

          1.3%
        3.4%

                                        ...
0
                                                                                                375
                    ...
Scanning the Blogosphere


   614,376 blog posts indexed

   Blog posts in 2007
   • 77,447 in South Africa
   • 68,803 in...
0
                                                                                                22,500
                 ...
African News

5,000




3,750




2,500




1,250




   0
        Nov 07


                 Dec 07


                    ...
Popular Sites (Global)

 1          google.com          Search / Email
 2          yahoo.com           Search / Email
 3  ...
Popular Sites (South Africa)

 1          google.co.za            Search / Email
 2         facebook.com           Social ...
The right tools for the job
                              afrigator.com | adgator.co.za
News Aggregator

 Website where headlines are
 collected, usually manually, by
      the website owner.
There are also web...
afrigator.com | adgator.co.za
afrigator.com | adgator.co.za
Feed Aggregator

   A feed aggregator is client
 software or a Web application
  which aggregates syndicated
   web conten...
afrigator.com | adgator.co.za
afrigator.com | adgator.co.za
afrigator.com | adgator.co.za
afrigator.com | adgator.co.za
afrigator.com | adgator.co.za
Social Bookmarking

 A method for users to store,
  organize, search, and manage
  bookmarks of web pages on
  the Interne...
afrigator.com | adgator.co.za
Social News

  The term social news
refers to websites where
users submit and vote on
  news stories or other
 links, thus...
afrigator.com | adgator.co.za
afrigator.com | adgator.co.za
afrigator.com | adgator.co.za
Micro-blogging

Micro-blogging is a form of
 multimedia blogging that
   allows users to send
   brief text updates or
   ...
afrigator.com | adgator.co.za
afrigator.com | adgator.co.za
XML & RSS

 RSS (an abbreviation for Really
 Simple Syndication) is a family
 of Web feed formats used to
   publish frequ...
RSS in Plain English




              http://www.commoncraft.com
                                afrigator.com | adgator....
Real World Example: Old Mutual in the social space
                              afrigator.com | adgator.co.za
Search results on Afrigator

390 Blog Posts about Old Mutual

120 News Articles about Old Mutual




                     ...
Search results on Technorati.com

896 Blog Posts about Old Mutual




                              afrigator.com | adgato...
Search results on search.twitter.com

138 Tweets over the last 30 days on Twitter
Average of 4.6 tweets a day about Old Mu...
Search results on Muti.co.za

12 “known” Social News articles on Muti




                               afrigator.com | a...
Search results on Delicious.com

157 Social Bookmarks




                             afrigator.com | adgator.co.za
Filter baby, filter!
                       afrigator.com | adgator.co.za
1. Get a feed reader




         http://www.google.com/reader/

                            afrigator.com | adgator.co.za
2. Run searches

            General search on Twitter




            Positive tweets on Twitter




           Negative ...
3. Get the RSS feed

Afrigator



Twitter



Technorati




Delicious

                      afrigator.com | adgator.co.za
4. Add to feed reader


          Click Add a subscription button
                 Paste the RSS URL




                 ...
5. Engage your audience




                          afrigator.com | adgator.co.za
Engaging the users




                     afrigator.com | adgator.co.za
Twitter examples




                   afrigator.com | adgator.co.za
Twitter examples




                   afrigator.com | adgator.co.za
Twitter examples




                   afrigator.com | adgator.co.za
Twitter examples




                   afrigator.com | adgator.co.za
Twitter examples




                   afrigator.com | adgator.co.za
Listen to feedback




                     afrigator.com | adgator.co.za
Steps to successful filtering


1. Get a feed reader

2. Run searches across multiple social sites
(Afrigator, Muti, Twitt...
Questions?




             Thank you for your time




                      Afrigator - http://afrigator.com
           ...
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Nomadic Marketing March 2009

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A presentation I did at the University of Cape Town's Graduate School of Business (UCT GSB). This presentation for the GSB Nomadic Marketing course highlights the tools, technologies and filtering capabilities for brands and companies.

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Transcript of "Nomadic Marketing March 2009"

  1. 1. Tools and Technologies, Filtering and Collaborating by Justin Hartman, MD, Afrigator Internet
  2. 2. Largest social media aggregator in Africa Jul 07: #20 of 31 quot;top non-US startups to watch worldwidequot; by Business 2.0 (money.cnn.com) Sep 08: Partly aquired by MIH Print Africa, a division of Naspers Limited Dec 08: One of the Top 10 International Products for 2008 by ReadWriteWeb & featured on New York Times (nytimes.com) afrigator.com | adgator.co.za
  3. 3. Largest social media aggregator in Africa Jul 07: #20 of 31 quot;top non-US startups to watch worldwidequot; by Business 2.0 (money.cnn.com) Sep 08: Partly aquired by MIH Print Africa, a division of Naspers Limited Dec 08: One of the Top 10 International Products for 2008 by ReadWriteWeb & featured on New York Times (nytimes.com) afrigator.com | adgator.co.za
  4. 4. Show me the stats! afrigator.com | adgator.co.za
  5. 5. Registered Blogs by Country 11.5% 1.3% 3.4% South Africa Nigeria 5.9% Africa General Kenya Egypt Tanzania 8.1% Rest of Africa 58.9% 10.9% All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
  6. 6. 0 375 750 1,125 1,500 Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Jan 08 Monthly Blog Growth Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
  7. 7. Scanning the Blogosphere 614,376 blog posts indexed Blog posts in 2007 • 77,447 in South Africa • 68,803 in Africa Blog posts in 2008 • 216,323 in South Africa • 170,968 in Africa All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
  8. 8. 0 22,500 45,000 67,500 90,000 Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Monthly Blog Posts Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
  9. 9. African News 5,000 3,750 2,500 1,250 0 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
  10. 10. Popular Sites (Global) 1 google.com Search / Email 2 yahoo.com Search / Email 3 youtube.com Social Media 4 live.com Search 5 facebook.com Social Networking 6 msn.com Search / Email 7 wikipedia.org Social Media 8 blogger.com Social Media 9 myspace.com Social Networking 10 baidu.com Search All data supplied by Alexa.com - March 2009 afrigator.com | adgator.co.za
  11. 11. Popular Sites (South Africa) 1 google.co.za Search / Email 2 facebook.com Social Networking 3 yahoo.com Search / Email 4 youtube.com Social Media 5 wikipedia.org Social Media 6 blogger.com Social Media 7 live.com Search 8 news24.com News 9 msn.com Search / Email 10 gumtree.co.za Social Media All data supplied by Alexa.com - March 2009 afrigator.com | adgator.co.za
  12. 12. The right tools for the job afrigator.com | adgator.co.za
  13. 13. News Aggregator Website where headlines are collected, usually manually, by the website owner. There are also websites where aggregation is entirely automatic which carry out contextual analysis and group similar stories together. http://en.wikipedia.org/wiki/Aggregators afrigator.com | adgator.co.za
  14. 14. afrigator.com | adgator.co.za
  15. 15. afrigator.com | adgator.co.za
  16. 16. Feed Aggregator A feed aggregator is client software or a Web application which aggregates syndicated web content such as news headlines, blogs, podcasts, and vlogs in a single location for easy viewing. http://en.wikipedia.org/wiki/Aggregators afrigator.com | adgator.co.za
  17. 17. afrigator.com | adgator.co.za
  18. 18. afrigator.com | adgator.co.za
  19. 19. afrigator.com | adgator.co.za
  20. 20. afrigator.com | adgator.co.za
  21. 21. afrigator.com | adgator.co.za
  22. 22. Social Bookmarking A method for users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata, typically in the form of tags that collectively and/or collaboratively become a folksonomy. http://en.wikipedia.org/wiki/Social_bookmarking afrigator.com | adgator.co.za
  23. 23. afrigator.com | adgator.co.za
  24. 24. Social News The term social news refers to websites where users submit and vote on news stories or other links, thus determining which links are presented. http://en.wikipedia.org/wiki/Social_news afrigator.com | adgator.co.za
  25. 25. afrigator.com | adgator.co.za
  26. 26. afrigator.com | adgator.co.za
  27. 27. afrigator.com | adgator.co.za
  28. 28. Micro-blogging Micro-blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them. http://en.wikipedia.org/wiki/Micro-blogging afrigator.com | adgator.co.za
  29. 29. afrigator.com | adgator.co.za
  30. 30. afrigator.com | adgator.co.za
  31. 31. XML & RSS RSS (an abbreviation for Really Simple Syndication) is a family of Web feed formats used to publish frequently updated works - such as blog entries, news headlines, audio, and video - in a standardized format. http://en.wikipedia.org/wiki/RSS afrigator.com | adgator.co.za
  32. 32. RSS in Plain English http://www.commoncraft.com afrigator.com | adgator.co.za
  33. 33. Real World Example: Old Mutual in the social space afrigator.com | adgator.co.za
  34. 34. Search results on Afrigator 390 Blog Posts about Old Mutual 120 News Articles about Old Mutual afrigator.com | adgator.co.za
  35. 35. Search results on Technorati.com 896 Blog Posts about Old Mutual afrigator.com | adgator.co.za
  36. 36. Search results on search.twitter.com 138 Tweets over the last 30 days on Twitter Average of 4.6 tweets a day about Old Mutual afrigator.com | adgator.co.za
  37. 37. Search results on Muti.co.za 12 “known” Social News articles on Muti afrigator.com | adgator.co.za
  38. 38. Search results on Delicious.com 157 Social Bookmarks afrigator.com | adgator.co.za
  39. 39. Filter baby, filter! afrigator.com | adgator.co.za
  40. 40. 1. Get a feed reader http://www.google.com/reader/ afrigator.com | adgator.co.za
  41. 41. 2. Run searches General search on Twitter Positive tweets on Twitter Negative tweets on Twitter afrigator.com | adgator.co.za
  42. 42. 3. Get the RSS feed Afrigator Twitter Technorati Delicious afrigator.com | adgator.co.za
  43. 43. 4. Add to feed reader Click Add a subscription button Paste the RSS URL afrigator.com | adgator.co.za
  44. 44. 5. Engage your audience afrigator.com | adgator.co.za
  45. 45. Engaging the users afrigator.com | adgator.co.za
  46. 46. Twitter examples afrigator.com | adgator.co.za
  47. 47. Twitter examples afrigator.com | adgator.co.za
  48. 48. Twitter examples afrigator.com | adgator.co.za
  49. 49. Twitter examples afrigator.com | adgator.co.za
  50. 50. Twitter examples afrigator.com | adgator.co.za
  51. 51. Listen to feedback afrigator.com | adgator.co.za
  52. 52. Steps to successful filtering 1. Get a feed reader 2. Run searches across multiple social sites (Afrigator, Muti, Twitter, Delicious, etc.) 3. Get the RSS feed for each search 4. Add to feed reader 5. Finally - engage your audience! afrigator.com | adgator.co.za
  53. 53. Questions? Thank you for your time Afrigator - http://afrigator.com Adgator - http://adgator.co.za Email - justin@afrigator.com Tel - 021-525-1071 | Cell - 078-673-2323 afrigator.com | adgator.co.za
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