24.com Blogging Workshop
 How to promote your blog, how to market
yourself, blogging trends in SA and beyond.
     by Just...
afrigator.com
De Venter?
Bolt On




                afrigator.com
Bolton Deventer




http://webtrafficmaker.wordpress.com
                                  afrigator.com
Loved to give SEO & Web Design Advice




                                        afrigator.com
Loved to give SEO & Web Design Advice




                                        afrigator.com
Link-baited where possible




                             afrigator.com
Link-baited where possible




                             afrigator.com
Used SEX as often as possible!




                                 afrigator.com
Barbs Deventer




                 afrigator.com
Barbs Deventer




                 afrigator.com
Enter Barbara Deventer




                         afrigator.com
Is blogging really this shallow?
                                   afrigator.com
Cold, Hard Truth about Bolton

Bolton existed for only 12 days on the Internet.
During his short life:

•   He got 600+ hi...
What can we learn from Bolton?

1. Use the right tools to promote your blog

2. Link to popular bloggers & write about the...
The right tools for the job
                              afrigator.com
Get listed on Afrigator.com




                              afrigator.com
Use Twitter.com




                  afrigator.com
Promote your blog through Social Networks




                                       afrigator.com
Use Muti.co.za to gain exposure




                                  afrigator.com
Build your online profile (power of community)




                                        afrigator.com
Build your online profile (power of community)




                                        afrigator.com
Build your online profile (power of community)




                                        afrigator.com
Build your online profile (power of community)




                                        afrigator.com
Blogging Trends




                  afrigator.com
Popular Sites (Global)

 1          google.com       Search / Email
 2          yahoo.com        Search / Email
 3        ...
Popular Sites (South Africa)

 1          google.co.za         Search / Email
 2         facebook.com        Social Networ...
Registered Blogs by Country

                 11.5%

          1.3%
        3.4%

                                        ...
0
                                                                                375
                                    ...
Scanning the Blogosphere


   614,376 blog posts indexed

   Blog posts in 2007
   • 77,447 in South Africa
   • 68,803 in...
0
                                                                                22,500
                                 ...
African News

5,000




3,750




2,500




1,250




   0
        Nov 07


                 Dec 07


                    ...
Top Ranked Individual Bloggers in SA

 1             iMod              Technology
 2           SA Rocks               Poli...
Top Ranked Individual Bloggers in SA

 1             iMod              Technology
 2           SA Rocks               Poli...
Lessons we can
 learn from all
    of this!!!


                  afrigator.com
Last slide.... I promise :)


Blogging in SA is growing - rapidly!

Sticking with a single theme helps build a readership....
Happy Blogging!




                         Email: justin@afrigator.com
                     Blog: http://justinhartman.c...
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24.com Blogging Workshop

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My presentation at the 24.com Blogging Workshop in Cape Town.

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24.com Blogging Workshop

  1. 1. 24.com Blogging Workshop How to promote your blog, how to market yourself, blogging trends in SA and beyond. by Justin Hartman, MD, Afrigator Internet
  2. 2. afrigator.com
  3. 3. De Venter? Bolt On afrigator.com
  4. 4. Bolton Deventer http://webtrafficmaker.wordpress.com afrigator.com
  5. 5. Loved to give SEO & Web Design Advice afrigator.com
  6. 6. Loved to give SEO & Web Design Advice afrigator.com
  7. 7. Link-baited where possible afrigator.com
  8. 8. Link-baited where possible afrigator.com
  9. 9. Used SEX as often as possible! afrigator.com
  10. 10. Barbs Deventer afrigator.com
  11. 11. Barbs Deventer afrigator.com
  12. 12. Enter Barbara Deventer afrigator.com
  13. 13. Is blogging really this shallow? afrigator.com
  14. 14. Cold, Hard Truth about Bolton Bolton existed for only 12 days on the Internet. During his short life: • He got 600+ hits to his site daily (most was 848) • 40 blog posts (3+ per day) • 199 comments (16+ per day) • 15 bloggers wrote posts about Bolton • Ranked #130 on Afrigator • Ranked #62 on Amatomu • 13 blog posts in the Top 5 on Muti.co.za • Made 57 Facebook friends (he knew none of them) • He made people laugh............ afrigator.com
  15. 15. What can we learn from Bolton? 1. Use the right tools to promote your blog 2. Link to popular bloggers & write about them 3. Read other blogs & comment 4. Pick a theme - it works 5. Use social networks to drive awareness 6. Engage with your audience afrigator.com
  16. 16. The right tools for the job afrigator.com
  17. 17. Get listed on Afrigator.com afrigator.com
  18. 18. Use Twitter.com afrigator.com
  19. 19. Promote your blog through Social Networks afrigator.com
  20. 20. Use Muti.co.za to gain exposure afrigator.com
  21. 21. Build your online profile (power of community) afrigator.com
  22. 22. Build your online profile (power of community) afrigator.com
  23. 23. Build your online profile (power of community) afrigator.com
  24. 24. Build your online profile (power of community) afrigator.com
  25. 25. Blogging Trends afrigator.com
  26. 26. Popular Sites (Global) 1 google.com Search / Email 2 yahoo.com Search / Email 3 youtube.com Social Media 4 live.com Search 5 facebook.com Social Networking 6 msn.com Search / Email 7 wikipedia.org Social Media 8 blogger.com Social Media 9 myspace.com Social Networking 10 baidu.com Search All data supplied by Alexa.com - March 2009 afrigator.com
  27. 27. Popular Sites (South Africa) 1 google.co.za Search / Email 2 facebook.com Social Networking 3 yahoo.com Search / Email 4 youtube.com Social Media 5 wikipedia.org Social Media 6 blogger.com Social Media 7 live.com Search 8 news24.com News 9 msn.com Search / Email 10 gumtree.co.za Social Media All data supplied by Alexa.com - March 2009 afrigator.com
  28. 28. Registered Blogs by Country 11.5% 1.3% 3.4% South Africa Nigeria 5.9% Africa General Kenya Egypt Tanzania 8.1% Rest of Africa 58.9% 10.9% All data supplied by Afrigator.com - March 2009 afrigator.com
  29. 29. 0 375 750 1,125 1,500 Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Jan 08 Monthly Blog Growth Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com
  30. 30. Scanning the Blogosphere 614,376 blog posts indexed Blog posts in 2007 • 77,447 in South Africa • 68,803 in Africa Blog posts in 2008 • 216,323 in South Africa • 170,968 in Africa All data supplied by Afrigator.com - March 2009 afrigator.com
  31. 31. 0 22,500 45,000 67,500 90,000 Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Monthly Blog Posts Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com
  32. 32. African News 5,000 3,750 2,500 1,250 0 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
  33. 33. Top Ranked Individual Bloggers in SA 1 iMod Technology 2 SA Rocks Politics 3 Web AddiCT(s) Technology 4 2oceansvibe Humour 5 Urban Sprout Nature 6 So Close Parenting 7 Wonkie CartOOns Humour 8 Car Blog Motoring 9 Cape Town Daily Photo Photography 10 CookSister! Food All data supplied by Afrigator.com - April 2009 afrigator.com
  34. 34. Top Ranked Individual Bloggers in SA 1 iMod Technology 2 SA Rocks Politics 3 Web AddiCT(s) Technology 4 2oceansvibe Humour 5 Urban Sprout Nature 6 So Close Parenting 7 Wonkie CartOOns Humour 8 Car Blog Motoring 9 Cape Town Daily Photo Photography 10 CookSister! Food All data supplied by Afrigator.com - April 2009 afrigator.com
  35. 35. Lessons we can learn from all of this!!! afrigator.com
  36. 36. Last slide.... I promise :) Blogging in SA is growing - rapidly! Sticking with a single theme helps build a readership. Engaging with other bloggers helps to build a reputation online. Using the right tools will help promote your blog. While you don’t need to have an online identity it does help to market yourself and promote your blog. afrigator.com
  37. 37. Happy Blogging! Email: justin@afrigator.com Blog: http://justinhartman.com Twitter: http://twitter.com/justinhartman afrigator.com

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