24.com Blogging Workshop

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My presentation at the 24.com Blogging Workshop in Cape Town.

My presentation at the 24.com Blogging Workshop in Cape Town.

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  • 1. 24.com Blogging Workshop How to promote your blog, how to market yourself, blogging trends in SA and beyond. by Justin Hartman, MD, Afrigator Internet
  • 2. afrigator.com
  • 3. De Venter? Bolt On afrigator.com
  • 4. Bolton Deventer http://webtrafficmaker.wordpress.com afrigator.com
  • 5. Loved to give SEO & Web Design Advice afrigator.com
  • 6. Loved to give SEO & Web Design Advice afrigator.com
  • 7. Link-baited where possible afrigator.com
  • 8. Link-baited where possible afrigator.com
  • 9. Used SEX as often as possible! afrigator.com
  • 10. Barbs Deventer afrigator.com
  • 11. Barbs Deventer afrigator.com
  • 12. Enter Barbara Deventer afrigator.com
  • 13. Is blogging really this shallow? afrigator.com
  • 14. Cold, Hard Truth about Bolton Bolton existed for only 12 days on the Internet. During his short life: • He got 600+ hits to his site daily (most was 848) • 40 blog posts (3+ per day) • 199 comments (16+ per day) • 15 bloggers wrote posts about Bolton • Ranked #130 on Afrigator • Ranked #62 on Amatomu • 13 blog posts in the Top 5 on Muti.co.za • Made 57 Facebook friends (he knew none of them) • He made people laugh............ afrigator.com
  • 15. What can we learn from Bolton? 1. Use the right tools to promote your blog 2. Link to popular bloggers & write about them 3. Read other blogs & comment 4. Pick a theme - it works 5. Use social networks to drive awareness 6. Engage with your audience afrigator.com
  • 16. The right tools for the job afrigator.com
  • 17. Get listed on Afrigator.com afrigator.com
  • 18. Use Twitter.com afrigator.com
  • 19. Promote your blog through Social Networks afrigator.com
  • 20. Use Muti.co.za to gain exposure afrigator.com
  • 21. Build your online profile (power of community) afrigator.com
  • 22. Build your online profile (power of community) afrigator.com
  • 23. Build your online profile (power of community) afrigator.com
  • 24. Build your online profile (power of community) afrigator.com
  • 25. Blogging Trends afrigator.com
  • 26. Popular Sites (Global) 1 google.com Search / Email 2 yahoo.com Search / Email 3 youtube.com Social Media 4 live.com Search 5 facebook.com Social Networking 6 msn.com Search / Email 7 wikipedia.org Social Media 8 blogger.com Social Media 9 myspace.com Social Networking 10 baidu.com Search All data supplied by Alexa.com - March 2009 afrigator.com
  • 27. Popular Sites (South Africa) 1 google.co.za Search / Email 2 facebook.com Social Networking 3 yahoo.com Search / Email 4 youtube.com Social Media 5 wikipedia.org Social Media 6 blogger.com Social Media 7 live.com Search 8 news24.com News 9 msn.com Search / Email 10 gumtree.co.za Social Media All data supplied by Alexa.com - March 2009 afrigator.com
  • 28. Registered Blogs by Country 11.5% 1.3% 3.4% South Africa Nigeria 5.9% Africa General Kenya Egypt Tanzania 8.1% Rest of Africa 58.9% 10.9% All data supplied by Afrigator.com - March 2009 afrigator.com
  • 29. 0 375 750 1,125 1,500 Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Jan 08 Monthly Blog Growth Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com
  • 30. Scanning the Blogosphere 614,376 blog posts indexed Blog posts in 2007 • 77,447 in South Africa • 68,803 in Africa Blog posts in 2008 • 216,323 in South Africa • 170,968 in Africa All data supplied by Afrigator.com - March 2009 afrigator.com
  • 31. 0 22,500 45,000 67,500 90,000 Jun 07 Jul 07 Aug 07 Sep 07 Oct 07 Nov 07 Dec 07 Monthly Blog Posts Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com
  • 32. African News 5,000 3,750 2,500 1,250 0 Nov 07 Dec 07 Jan 08 Feb 08 Mar 08 Apr 08 May 08 Jun 08 Jul 08 Aug 08 Sep 08 Oct 08 Nov 08 Dec 08 Jan 09 Feb 09 Mar 09 All data supplied by Afrigator.com - March 2009 afrigator.com | adgator.co.za
  • 33. Top Ranked Individual Bloggers in SA 1 iMod Technology 2 SA Rocks Politics 3 Web AddiCT(s) Technology 4 2oceansvibe Humour 5 Urban Sprout Nature 6 So Close Parenting 7 Wonkie CartOOns Humour 8 Car Blog Motoring 9 Cape Town Daily Photo Photography 10 CookSister! Food All data supplied by Afrigator.com - April 2009 afrigator.com
  • 34. Top Ranked Individual Bloggers in SA 1 iMod Technology 2 SA Rocks Politics 3 Web AddiCT(s) Technology 4 2oceansvibe Humour 5 Urban Sprout Nature 6 So Close Parenting 7 Wonkie CartOOns Humour 8 Car Blog Motoring 9 Cape Town Daily Photo Photography 10 CookSister! Food All data supplied by Afrigator.com - April 2009 afrigator.com
  • 35. Lessons we can learn from all of this!!! afrigator.com
  • 36. Last slide.... I promise :) Blogging in SA is growing - rapidly! Sticking with a single theme helps build a readership. Engaging with other bloggers helps to build a reputation online. Using the right tools will help promote your blog. While you don’t need to have an online identity it does help to market yourself and promote your blog. afrigator.com
  • 37. Happy Blogging! Email: justin@afrigator.com Blog: http://justinhartman.com Twitter: http://twitter.com/justinhartman afrigator.com