SOUTER CONSULTING LIMITED Justin Souter 07/06/09 © Justin Souter 2008
Agenda <ul><li>Who I am / what I can do for you </li></ul><ul><li>Examples of Social Media </li></ul><ul><li>What I’ve don...
WHO I AM /  WHAT I CAN DO FOR YOU 07/06/09 © Justin Souter 2008
Who <ul><li>Justin Souter </li></ul><ul><li>Business Technology consultant </li></ul><ul><li>12 years in the Technology in...
What I can do – Social Media <ul><li>Help you engage your online audience and manage your reputation online </li></ul><ul>...
What I can do – Internal Collaboration <ul><li>Get the most out of SharePoint  </li></ul><ul><ul><li>Overall strategy </li...
What I can do – Other areas <ul><li>Kick start your business & save money using online computing power </li></ul><ul><li>V...
EXAMPLES OF SOCIAL MEDIA 07/06/09 © Justin Souter 2008
  Perceived gap in the Market(ing) <ul><li>Traditional marketing / website strategies are two-dimensional </li></ul><ul><l...
3D Visualisation studio example <ul><li>Advised on how they could be using Social Media tools to further their marketing c...
Stories – Hotel [as told to Justin] <ul><li>Man and woman want to go away for weekend </li></ul><ul><li>Man finds hotel in...
Stories – Hotel [part 2] <ul><li>Woman finds nearby hotel [aka #2] with v. good reviews </li></ul><ul><li>Man cancels hote...
Motrin painkiller - the story so far <ul><li>McNeil Healthcare launches branded form of ibuprofen in US </li></ul><ul><li>...
Has to eat humble pie 07/06/09 © Justin Souter 2008
Example of user generated content <ul><li>Original ad </li></ul><ul><li>Spoof </li></ul><ul><li>http://www.youtube.com/v/B...
Motrin: Twitter 07/06/09 © Justin Souter 2008
WHAT I’VE DONE 07/06/09 © Justin Souter 2008
Customers in the North East <ul><li>Sixth Form / Adult College </li></ul><ul><ul><li>Electronic Document & Records Managem...
Customers elsewhere <ul><li>Fujitsu </li></ul><ul><ul><li>Requirements capture for Global Management System </li></ul></ul...
  Key Areas of Expertise: <ul><li>Information management technologies </li></ul><ul><ul><li>Microsoft SharePoint exploitat...
  Potential business consultancy offers: <ul><li>Cloud Computing </li></ul><ul><ul><li>Using IT services provided through ...
CALL TO ACTION 07/06/09 © Justin Souter 2008
Souter Consulting Limited <ul><li>What can I do for you? </li></ul><ul><li>Please contact me to see how we can work togeth...
CASES STUDIES OF OTHER ASSIGNMENTS 07/06/09 © Justin Souter 2008
SharePoint Strategy #1 <ul><li>This was a role within a wider programme of activity to enable Fujitsu Services (FS) to sha...
SharePoint Strategy #2 <ul><li>Outcomes / How did you make a difference? </li></ul><ul><ul><li>Delivery in tight timescale...
Line Management role #1 <ul><li>This was a Line Management role, where Justin was: </li></ul><ul><ul><li>In charge of the ...
Line Management role #2 <ul><li>Decided on packaged DM product </li></ul><ul><li>Worked with prime contractor to agree too...
Line Management role #3 <ul><li>Outcomes / How did you make a difference? </li></ul><ul><ul><li>Dealt with vested interest...
Upcoming SlideShare
Loading in...5
×

Souter Consulting Limited Promo V0.3 For Slideshare (Old Ppt)

1,282

Published on

Updated presentation about what SCL does.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,282
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
21
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Souter Consulting Limited 07/06/09 © Justin Souter 2008
  • Souter Consulting Limited Promo V0.3 For Slideshare (Old Ppt)

    1. 1. SOUTER CONSULTING LIMITED Justin Souter 07/06/09 © Justin Souter 2008
    2. 2. Agenda <ul><li>Who I am / what I can do for you </li></ul><ul><li>Examples of Social Media </li></ul><ul><li>What I’ve done </li></ul><ul><li>Call to action </li></ul><ul><li>Case Studies (if more detail needed) </li></ul>07/06/09 © Justin Souter 2008
    3. 3. WHO I AM / WHAT I CAN DO FOR YOU 07/06/09 © Justin Souter 2008
    4. 4. Who <ul><li>Justin Souter </li></ul><ul><li>Business Technology consultant </li></ul><ul><li>12 years in the Technology industry </li></ul><ul><li>Passionate about </li></ul><ul><ul><li>Using technology to improve Customer outcomes </li></ul></ul><ul><ul><li>70% People, 20% Process, 10% Technology </li></ul></ul><ul><ul><li>Social Media collaboration tools </li></ul></ul><ul><ul><li>Computing using The Cloud </li></ul></ul>07/06/09 © Justin Souter 2008
    5. 5. What I can do – Social Media <ul><li>Help you engage your online audience and manage your reputation online </li></ul><ul><ul><li>Help you begin the journey, rather than be overwhelmed by the unknown </li></ul></ul><ul><ul><li>Turn negative views into customer service case studies </li></ul></ul><ul><ul><li>Influence the groundswell and create positive buzz (link with existing viral marketing techniques) </li></ul></ul><ul><ul><li>Work with your Customers to create new products and services, by interacting with them online </li></ul></ul>07/06/09 © Justin Souter 2008
    6. 6. What I can do – Internal Collaboration <ul><li>Get the most out of SharePoint </li></ul><ul><ul><li>Overall strategy </li></ul></ul><ul><ul><li>Team site configuration </li></ul></ul><ul><ul><li>Security set-up </li></ul></ul><ul><ul><li>Exploitation of blogs, wikis, RSS / alerts </li></ul></ul><ul><li>Help your people fit in with the technology change </li></ul><ul><li>Start sharing best practice </li></ul><ul><li>Decide on tools which fit your circumstances </li></ul><ul><li>Evaluate non-Microsoft solutions to document storage & management </li></ul><ul><li>Instead of e-mailing everyone the document, e-mail the link to document in central storage </li></ul>07/06/09 © Justin Souter 2008
    7. 7. What I can do – Other areas <ul><li>Kick start your business & save money using online computing power </li></ul><ul><li>Verify your overall technology strategy </li></ul><ul><li>Turn Excel ‘spreadmarts’ into lightweight applications & turn potential risks into business tools </li></ul><ul><li>Harness the ideas of your workforce, and turn them into money-spinners and money-savers </li></ul><ul><li>Push the boundaries of collaboration, and wow your early adopter customers with virtual worlds </li></ul>07/06/09 © Justin Souter 2008
    8. 8. EXAMPLES OF SOCIAL MEDIA 07/06/09 © Justin Souter 2008
    9. 9.   Perceived gap in the Market(ing) <ul><li>Traditional marketing / website strategies are two-dimensional </li></ul><ul><li>Lack understanding of the ‘blogosphere’ / ‘groundswell’, in order to interact with those online </li></ul><ul><li>Examples in following slides </li></ul><ul><ul><li>Professional visualisation studio </li></ul></ul><ul><ul><li>Hotel </li></ul></ul><ul><ul><li>Painkiller </li></ul></ul>07/06/09 © Justin Souter 2008
    10. 10. 3D Visualisation studio example <ul><li>Advised on how they could be using Social Media tools to further their marketing clout </li></ul><ul><li>Proposed greater interactivity & keeping the site fresh </li></ul><ul><li>Suggested blogging, and the use of Twitter </li></ul><ul><li>Provided insight into how to create an audience – i.e. a community who follow you </li></ul>07/06/09 © Justin Souter 2008
    11. 11. Stories – Hotel [as told to Justin] <ul><li>Man and woman want to go away for weekend </li></ul><ul><li>Man finds hotel in chosen area via website </li></ul><ul><li>Man books hotel as it looks nice on website </li></ul><ul><li>Woman searches for things to do nearby </li></ul><ul><li>Finds dreadful reviews of booked hotel [aka hotel #1] </li></ul>07/06/09 © Justin Souter 2008
    12. 12. Stories – Hotel [part 2] <ul><li>Woman finds nearby hotel [aka #2] with v. good reviews </li></ul><ul><li>Man cancels hotel #1 and books hotel #2 </li></ul><ul><li>Couple enjoy weekend </li></ul><ul><li>Visit hotel #1 to find it rather quiet </li></ul><ul><li>Does hotel #1 know why custom has plummeted? </li></ul>07/06/09 © Justin Souter 2008
    13. 13. Motrin painkiller - the story so far <ul><li>McNeil Healthcare launches branded form of ibuprofen in US </li></ul><ul><li>Pitches TV / web ads at Moms who carry their babies in pouches / slings etc. </li></ul><ul><li>Ad gets ‘flamed’ online in viral outburst by upset Moms </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Twitter etc. </li></ul></ul><ul><li>Scrambles to react, and in the right way </li></ul><ul><li>*Very* short timescale – comparisons with others </li></ul>07/06/09 © Justin Souter 2008
    14. 14. Has to eat humble pie 07/06/09 © Justin Souter 2008
    15. 15. Example of user generated content <ul><li>Original ad </li></ul><ul><li>Spoof </li></ul><ul><li>http://www.youtube.com/v/BmykFKjNpdY </li></ul><ul><li>http://www.youtube.com/v/TpqpAGLS2t4 </li></ul>07/06/09 © Justin Souter 2008 Props to Neville Hobson: http://www.nevillehobson.com/2008/11/18/the-motrin-storm-breathtaking-speed-and-scale/ Please watch these movies to compare & contrast original advert , and subsequent spoof
    16. 16. Motrin: Twitter 07/06/09 © Justin Souter 2008
    17. 17. WHAT I’VE DONE 07/06/09 © Justin Souter 2008
    18. 18. Customers in the North East <ul><li>Sixth Form / Adult College </li></ul><ul><ul><li>Electronic Document & Records Management procurement </li></ul></ul><ul><li>Regional Smartcard Consortium </li></ul><ul><ul><li>Requirements capture </li></ul></ul><ul><li>Professional visualisation studio (3D Modelling) </li></ul><ul><ul><li>Boost marketing using Social Media </li></ul></ul><ul><li>Work for Fujitsu relating to the Region </li></ul><ul><ul><li>Business development, bids, project support </li></ul></ul>07/06/09 © Justin Souter 2008
    19. 19. Customers elsewhere <ul><li>Fujitsu </li></ul><ul><ul><li>Requirements capture for Global Management System </li></ul></ul><ul><ul><li>Integration of Fujitsu Spain </li></ul></ul><ul><li>Financial Services </li></ul><ul><ul><li>Authored successful bid to become a preferred supplier to Financial Services Authority </li></ul></ul><ul><ul><li>SharePoint strategy </li></ul></ul><ul><ul><li>Management of Change </li></ul></ul><ul><ul><li>Offerings development </li></ul></ul><ul><li>Various Govt. Departments </li></ul><ul><ul><li>In charge of documents and Management Information </li></ul></ul><ul><ul><li>Web Content Management </li></ul></ul><ul><ul><li>Workshop facilitation </li></ul></ul><ul><ul><li>Knowledge Management Toolkit </li></ul></ul><ul><ul><li>KM Directory of Expertise </li></ul></ul><ul><ul><li>SharePoint strategy </li></ul></ul>07/06/09 © Justin Souter 2008
    20. 20.   Key Areas of Expertise: <ul><li>Information management technologies </li></ul><ul><ul><li>Microsoft SharePoint exploitation </li></ul></ul><ul><ul><li>Information Management strategy </li></ul></ul><ul><ul><li>Procurement and implementation of these technologies </li></ul></ul><ul><li>Collaboration tools </li></ul><ul><ul><li>Use of Social Media tools externally (i.e. for marketing or customer support), and internally (e.g. for knowledge management). </li></ul></ul><ul><li>Associated people change </li></ul><ul><ul><li>Users more likely to adopt new ways of working, and exploit technology if they are involved in roll-out </li></ul></ul>07/06/09 © Justin Souter 2008
    21. 21.   Potential business consultancy offers: <ul><li>Cloud Computing </li></ul><ul><ul><li>Using IT services provided through the Internet rather than on Customers’ premises. </li></ul></ul><ul><li>Technology strategy for SMEs </li></ul><ul><li>Mashups </li></ul><ul><ul><li>‘ Lightweight’ business process management and application integration </li></ul></ul><ul><li>Innovation </li></ul><ul><li>Virtual Worlds </li></ul>07/06/09 © Justin Souter 2008
    22. 22. CALL TO ACTION 07/06/09 © Justin Souter 2008
    23. 23. Souter Consulting Limited <ul><li>What can I do for you? </li></ul><ul><li>Please contact me to see how we can work together! </li></ul><ul><li>Justin Souter </li></ul><ul><ul><li>http://souterconsulting.eu </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>07717 725504 </li></ul></ul>07/06/09 © Justin Souter 2008
    24. 24. CASES STUDIES OF OTHER ASSIGNMENTS 07/06/09 © Justin Souter 2008
    25. 25. SharePoint Strategy #1 <ul><li>This was a role within a wider programme of activity to enable Fujitsu Services (FS) to share information and collaborate with the rest of the consortium it led and Partners globally. </li></ul><ul><li>The infrastructure had been set up using an online SharePoint service provider to enable the team to share documents across consortium partners with the required security. </li></ul><ul><li>There was a need to create an information management policy and procedures to extend document sharing and collaboration, over and above the policies and facilities defined for Fujitsu Services. </li></ul>07/06/09 © Justin Souter 2008
    26. 26. SharePoint Strategy #2 <ul><li>Outcomes / How did you make a difference? </li></ul><ul><ul><li>Delivery in tight timescale of document setting out best way forward with SharePoint. </li></ul></ul><ul><ul><li>Helped spread administration overhead across the consortium partners </li></ul></ul><ul><ul><li>This devolved responsibility from the Programme office, to people in best place to do so </li></ul></ul><ul><ul><li>This would also spread the cost, but on the other hand would provide a focus for each Partner’s efforts. </li></ul></ul><ul><ul><li>Result would be quicker responses to account set-up and management </li></ul></ul><ul><ul><li>Justin’s plan would maximise the information sharing activities across the global consortium. </li></ul></ul><ul><ul><li>Provided practical steps for implementation team. </li></ul></ul>07/06/09 © Justin Souter 2008
    27. 27. Line Management role #1 <ul><li>This was a Line Management role, where Justin was: </li></ul><ul><ul><li>In charge of the roll-out of an electronic document and records management and workflow solution </li></ul></ul><ul><ul><ul><li>For the 2400 people working for Fujitsu on the Account </li></ul></ul></ul><ul><ul><ul><li>Including both technical and business change aspects </li></ul></ul></ul><ul><ul><li>Responsible for Management Information on the account </li></ul></ul><ul><ul><ul><li>Maximising the use of the Balanced Scorecard </li></ul></ul></ul><ul><ul><ul><li>This was a dashboard-based solution, used by management on the account to track business unit performance </li></ul></ul></ul><ul><ul><li>In charge of three intranets, knowledge management, and IPR issues on the Account </li></ul></ul><ul><ul><li>Leading a team of 10 </li></ul></ul>07/06/09 © Justin Souter 2008
    28. 28. Line Management role #2 <ul><li>Decided on packaged DM product </li></ul><ul><li>Worked with prime contractor to agree tool & approach </li></ul><ul><li>Engaged consultant and together produced the best business case the account director had seen, using benefits realisation methodology </li></ul><ul><li>Told CM tool manager that his solution was being replaced, and kept my Boss informed about developments </li></ul><ul><li>Sourced and engaged implementation team with mix of skills: </li></ul><ul><ul><li>Product specialists </li></ul></ul><ul><ul><li>Business change consultants </li></ul></ul><ul><ul><li>Technical design authorities </li></ul></ul><ul><ul><li>Engaged with multiple stakeholders to win acceptance and sell benefits </li></ul></ul>07/06/09 © Justin Souter 2008
    29. 29. Line Management role #3 <ul><li>Outcomes / How did you make a difference? </li></ul><ul><ul><li>Dealt with vested interests, to align programme goals with that of the Account. </li></ul></ul><ul><ul><li>Juggled and prioritised my workload, whilst keeping programme on track in financial and people terms. </li></ul></ul><ul><li>Learning points </li></ul><ul><ul><li>Pressures of a high-profile assignment in a politicised arena </li></ul></ul><ul><ul><li>Be more decisive in dealing with under-performing team members. </li></ul></ul>07/06/09 © Justin Souter 2008
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×