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Souter Consulting Limited Promo V0.3 For Slideshare (Old Ppt)

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Updated presentation about what SCL does.

Updated presentation about what SCL does.

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  • Souter Consulting Limited 07/06/09 © Justin Souter 2008
  • Transcript

    • 1. SOUTER CONSULTING LIMITED Justin Souter 07/06/09 © Justin Souter 2008
    • 2. Agenda
      • Who I am / what I can do for you
      • Examples of Social Media
      • What I’ve done
      • Call to action
      • Case Studies (if more detail needed)
      07/06/09 © Justin Souter 2008
    • 3. WHO I AM / WHAT I CAN DO FOR YOU 07/06/09 © Justin Souter 2008
    • 4. Who
      • Justin Souter
      • Business Technology consultant
      • 12 years in the Technology industry
      • Passionate about
        • Using technology to improve Customer outcomes
        • 70% People, 20% Process, 10% Technology
        • Social Media collaboration tools
        • Computing using The Cloud
      07/06/09 © Justin Souter 2008
    • 5. What I can do – Social Media
      • Help you engage your online audience and manage your reputation online
        • Help you begin the journey, rather than be overwhelmed by the unknown
        • Turn negative views into customer service case studies
        • Influence the groundswell and create positive buzz (link with existing viral marketing techniques)
        • Work with your Customers to create new products and services, by interacting with them online
      07/06/09 © Justin Souter 2008
    • 6. What I can do – Internal Collaboration
      • Get the most out of SharePoint
        • Overall strategy
        • Team site configuration
        • Security set-up
        • Exploitation of blogs, wikis, RSS / alerts
      • Help your people fit in with the technology change
      • Start sharing best practice
      • Decide on tools which fit your circumstances
      • Evaluate non-Microsoft solutions to document storage & management
      • Instead of e-mailing everyone the document, e-mail the link to document in central storage
      07/06/09 © Justin Souter 2008
    • 7. What I can do – Other areas
      • Kick start your business & save money using online computing power
      • Verify your overall technology strategy
      • Turn Excel ‘spreadmarts’ into lightweight applications & turn potential risks into business tools
      • Harness the ideas of your workforce, and turn them into money-spinners and money-savers
      • Push the boundaries of collaboration, and wow your early adopter customers with virtual worlds
      07/06/09 © Justin Souter 2008
    • 8. EXAMPLES OF SOCIAL MEDIA 07/06/09 © Justin Souter 2008
    • 9.   Perceived gap in the Market(ing)
      • Traditional marketing / website strategies are two-dimensional
      • Lack understanding of the ‘blogosphere’ / ‘groundswell’, in order to interact with those online
      • Examples in following slides
        • Professional visualisation studio
        • Hotel
        • Painkiller
      07/06/09 © Justin Souter 2008
    • 10. 3D Visualisation studio example
      • Advised on how they could be using Social Media tools to further their marketing clout
      • Proposed greater interactivity & keeping the site fresh
      • Suggested blogging, and the use of Twitter
      • Provided insight into how to create an audience – i.e. a community who follow you
      07/06/09 © Justin Souter 2008
    • 11. Stories – Hotel [as told to Justin]
      • Man and woman want to go away for weekend
      • Man finds hotel in chosen area via website
      • Man books hotel as it looks nice on website
      • Woman searches for things to do nearby
      • Finds dreadful reviews of booked hotel [aka hotel #1]
      07/06/09 © Justin Souter 2008
    • 12. Stories – Hotel [part 2]
      • Woman finds nearby hotel [aka #2] with v. good reviews
      • Man cancels hotel #1 and books hotel #2
      • Couple enjoy weekend
      • Visit hotel #1 to find it rather quiet
      • Does hotel #1 know why custom has plummeted?
      07/06/09 © Justin Souter 2008
    • 13. Motrin painkiller - the story so far
      • McNeil Healthcare launches branded form of ibuprofen in US
      • Pitches TV / web ads at Moms who carry their babies in pouches / slings etc.
      • Ad gets ‘flamed’ online in viral outburst by upset Moms
        • YouTube
        • Twitter etc.
      • Scrambles to react, and in the right way
      • *Very* short timescale – comparisons with others
      07/06/09 © Justin Souter 2008
    • 14. Has to eat humble pie 07/06/09 © Justin Souter 2008
    • 15. Example of user generated content
      • Original ad
      • Spoof
      • http://www.youtube.com/v/BmykFKjNpdY
      • http://www.youtube.com/v/TpqpAGLS2t4
      07/06/09 © Justin Souter 2008 Props to Neville Hobson: http://www.nevillehobson.com/2008/11/18/the-motrin-storm-breathtaking-speed-and-scale/ Please watch these movies to compare & contrast original advert , and subsequent spoof
    • 16. Motrin: Twitter 07/06/09 © Justin Souter 2008
    • 17. WHAT I’VE DONE 07/06/09 © Justin Souter 2008
    • 18. Customers in the North East
      • Sixth Form / Adult College
        • Electronic Document & Records Management procurement
      • Regional Smartcard Consortium
        • Requirements capture
      • Professional visualisation studio (3D Modelling)
        • Boost marketing using Social Media
      • Work for Fujitsu relating to the Region
        • Business development, bids, project support
      07/06/09 © Justin Souter 2008
    • 19. Customers elsewhere
      • Fujitsu
        • Requirements capture for Global Management System
        • Integration of Fujitsu Spain
      • Financial Services
        • Authored successful bid to become a preferred supplier to Financial Services Authority
        • SharePoint strategy
        • Management of Change
        • Offerings development
      • Various Govt. Departments
        • In charge of documents and Management Information
        • Web Content Management
        • Workshop facilitation
        • Knowledge Management Toolkit
        • KM Directory of Expertise
        • SharePoint strategy
      07/06/09 © Justin Souter 2008
    • 20.   Key Areas of Expertise:
      • Information management technologies
        • Microsoft SharePoint exploitation
        • Information Management strategy
        • Procurement and implementation of these technologies
      • Collaboration tools
        • Use of Social Media tools externally (i.e. for marketing or customer support), and internally (e.g. for knowledge management).
      • Associated people change
        • Users more likely to adopt new ways of working, and exploit technology if they are involved in roll-out
      07/06/09 © Justin Souter 2008
    • 21.   Potential business consultancy offers:
      • Cloud Computing
        • Using IT services provided through the Internet rather than on Customers’ premises.
      • Technology strategy for SMEs
      • Mashups
        • ‘ Lightweight’ business process management and application integration
      • Innovation
      • Virtual Worlds
      07/06/09 © Justin Souter 2008
    • 22. CALL TO ACTION 07/06/09 © Justin Souter 2008
    • 23. Souter Consulting Limited
      • What can I do for you?
      • Please contact me to see how we can work together!
      • Justin Souter
        • http://souterconsulting.eu
        • [email_address]
        • 07717 725504
      07/06/09 © Justin Souter 2008
    • 24. CASES STUDIES OF OTHER ASSIGNMENTS 07/06/09 © Justin Souter 2008
    • 25. SharePoint Strategy #1
      • This was a role within a wider programme of activity to enable Fujitsu Services (FS) to share information and collaborate with the rest of the consortium it led and Partners globally.
      • The infrastructure had been set up using an online SharePoint service provider to enable the team to share documents across consortium partners with the required security.
      • There was a need to create an information management policy and procedures to extend document sharing and collaboration, over and above the policies and facilities defined for Fujitsu Services.
      07/06/09 © Justin Souter 2008
    • 26. SharePoint Strategy #2
      • Outcomes / How did you make a difference?
        • Delivery in tight timescale of document setting out best way forward with SharePoint.
        • Helped spread administration overhead across the consortium partners
        • This devolved responsibility from the Programme office, to people in best place to do so
        • This would also spread the cost, but on the other hand would provide a focus for each Partner’s efforts.
        • Result would be quicker responses to account set-up and management
        • Justin’s plan would maximise the information sharing activities across the global consortium.
        • Provided practical steps for implementation team.
      07/06/09 © Justin Souter 2008
    • 27. Line Management role #1
      • This was a Line Management role, where Justin was:
        • In charge of the roll-out of an electronic document and records management and workflow solution
          • For the 2400 people working for Fujitsu on the Account
          • Including both technical and business change aspects
        • Responsible for Management Information on the account
          • Maximising the use of the Balanced Scorecard
          • This was a dashboard-based solution, used by management on the account to track business unit performance
        • In charge of three intranets, knowledge management, and IPR issues on the Account
        • Leading a team of 10
      07/06/09 © Justin Souter 2008
    • 28. Line Management role #2
      • Decided on packaged DM product
      • Worked with prime contractor to agree tool & approach
      • Engaged consultant and together produced the best business case the account director had seen, using benefits realisation methodology
      • Told CM tool manager that his solution was being replaced, and kept my Boss informed about developments
      • Sourced and engaged implementation team with mix of skills:
        • Product specialists
        • Business change consultants
        • Technical design authorities
        • Engaged with multiple stakeholders to win acceptance and sell benefits
      07/06/09 © Justin Souter 2008
    • 29. Line Management role #3
      • Outcomes / How did you make a difference?
        • Dealt with vested interests, to align programme goals with that of the Account.
        • Juggled and prioritised my workload, whilst keeping programme on track in financial and people terms.
      • Learning points
        • Pressures of a high-profile assignment in a politicised arena
        • Be more decisive in dealing with under-performing team members.
      07/06/09 © Justin Souter 2008

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