IAB-Twitter-Nick-Stringer

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IAB-Twitter-Nick-Stringer

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  • TITLE Keep titles short and exciting Title font is Helvetica 54, normal and pink Key title points increase x 3 to 72 Reduce the font size in the event of longer titles Names Helvetica, bold, dark orange, 28 Job Titles Helvetica, bold, grey, 18
  • Titles – Keep them to one line and more and you’re saying to much Bullets are the same colour as the header Main font Arial and grey unless you want to make a point Generally try and keep your points short with plenty of space to breathe Only use builds if you need to keep the next bullet reserved for your next point and you have the time
  • IAB-Twitter-Nick-Stringer

    1. 1. and regulation Nick Stringer, head of regulatory affairs
    2. 2. What we’d like to cover <ul><ul><li>What do we need to regulate, if at all? </li></ul></ul><ul><ul><li>What controls are already in place? </li></ul></ul><ul><ul><li>Is there a role for good practice / industry guidelines? </li></ul></ul><ul><ul><li>The role of self-regulation </li></ul></ul>
    3. 3. What do we need to regulate, if at all?
    4. 4. What controls are already in place?
    5. 5. Is there a role for good practice / industry guidelines?
    6. 6. IAB Twitter Guidelines for Brands http://tinyurl.com/iabtwitterguidelines 4. Ensure communication is legal, decent, honest and truthful. Follow the CAP Code www.cap.org.uk .
    7. 7. The role of self-regulation
    8. 8. Thank you [email_address] www.iabuk.net/regulatoryaffairs http://twitter/iabuk

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