Four ways brands use Twitter
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Four ways brands use Twitter

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  • http://www.youtube.com/watch?v=yEEwPRhJGmU&feature=fvsr
  • Sources: State Of The Twittersphere updated, Hubspot, January 09 Robin Goad - Hitwise 26 June 2009
  • What is Twitter?
  •  
  • Hints & tips
  • CNN – Rick Sanches.
  • I’m leaving you with some further reading...

Transcript

  • 1. FOUR WAYS BRANDS USE TWITTER NMA Live 09 - London @KerryatDell Communications, Dell Inc. © Dell
  • 2. WHAT IS THE OPPORTUNITY? Sources: Hubspot Jan09 / Hitwise June09 © Dell
  • 3. WHAT TYPE OF MEDIA IS SHARED? UK Source: Robin Goad Hitwise June09 Twitter has become a key source of traffic to other websites. During May 2009 Twitter was the 30th biggest source of traffic, accounting for 1 in every 350 visits. © Dell
  • 4. WHAT IS TWITTER? © Dell
  • 5. TWITTER PAGE ELEMENTS DELL CONFIDENTIAL Icon/Image Background Account Name / Handle Bio Last post (update or response) Other Twitter accounts this person is following
  • 6. A FEW BASICS DELL CONFIDENTIAL Mentions: URL shortening: Trending: Re-tweeting - RT: Reply / Direct Messages – D:
  • 7. TWITTER ETIQUETTE
    • Be a person (of course)
    • Have fun, be engaging, share, collaborate
    • Take the time to complete your profile
    • Remember that you represent your company
    • Be customer focused
    • Avoid bad language or phrases that may be offensive in another's eyes
    • Follow those who follow you
    © Dell
  • 8. ESSENTIAL TOOLS © Dell
  • 9.
    • Who are you trying to network/converse with and why?
    • Listen to your target audience. What would add value?
    • You may have multiple objectives, but there should be one primary objective.
    CONSIDERATIONS BEFORE YOU START DELL CONFIDENTIAL
  • 10. SOME TWITTER OBJECTIVES © Dell
  • 11. BUSINESS DISCOUNTS
      • @DellOutlet is in the top 100 Twitter accounts (over one million followers, increasing ~6K per day)
      • Sold more than $3M in merchandise since 2007
      • Expanded into other businesses and counties
    • OBJECTIVES:
    • Share Exclusive Offers
    • Customer acquisition
    • RESULTS:
    www.dell.com/twitter DellOutletUK © Dell
  • 12. NETWORKING / PERSONAL BRAND OBJECTIVES: Raise visibility, share points of view, drive viewers to works RESULTS:
      • Many leaders and big thinkers are using twitter to advance their personal brand
      • http://mashable.com/2009/05/20/twitter-personal-brand/
    © Dell
  • 13. CUSTOMER SUPPORT OBJECTIVES: - E ngage customers - I mprove customer relations RESULTS:
      • Regarded widely as a successful customer service channel. - Handles a small proportion of companies support requests
      • Frank Eliason and team listen to customers, and meets them where they already are
      • Over 21,000 followers
    Twitter address: @ComcastCares © Dell
  • 14. THOUGHT LEADERSHIP / NEWS FEED OBJECTIVES: - Share real time news and views RESULTS:
      • Media uses twitter as a source of news in real time
      • Consumers and companies are sharing news
    © Dell
  • 15. FURTHER READING?
    • http://blogs.telegraph.co.uk/shane_richmond/blog/2009/01/06/twitter_a_stepbystep_guide_to_getting_started
    • www.chrisbrogan.com/50-ideas-on-using-twitter-for-business
    • www.readwriteweb.com/archives/5_ways_to_find_more_friends_on_twitter.php
    • http://mashable.com/2009/06/24/twitter-brand-best-practices/
    © Dell
  • 16. HAPPY TWEETING! @KerryatDell