Four ways brands use Twitter

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  • http://www.youtube.com/watch?v=yEEwPRhJGmU&feature=fvsr
  • Sources: State Of The Twittersphere updated, Hubspot, January 09 Robin Goad - Hitwise 26 June 2009
  • What is Twitter?
  •  
  • Hints & tips
  • CNN – Rick Sanches.
  • I’m leaving you with some further reading...
  • Four ways brands use Twitter

    1. 1. FOUR WAYS BRANDS USE TWITTER NMA Live 09 - London @KerryatDell Communications, Dell Inc. © Dell
    2. 2. WHAT IS THE OPPORTUNITY? Sources: Hubspot Jan09 / Hitwise June09 © Dell
    3. 3. WHAT TYPE OF MEDIA IS SHARED? UK Source: Robin Goad Hitwise June09 Twitter has become a key source of traffic to other websites. During May 2009 Twitter was the 30th biggest source of traffic, accounting for 1 in every 350 visits. © Dell
    4. 4. WHAT IS TWITTER? © Dell
    5. 5. TWITTER PAGE ELEMENTS DELL CONFIDENTIAL Icon/Image Background Account Name / Handle Bio Last post (update or response) Other Twitter accounts this person is following
    6. 6. A FEW BASICS DELL CONFIDENTIAL Mentions: URL shortening: Trending: Re-tweeting - RT: Reply / Direct Messages – D:
    7. 7. TWITTER ETIQUETTE <ul><li>Be a person (of course) </li></ul><ul><li>Have fun, be engaging, share, collaborate </li></ul><ul><li>Take the time to complete your profile </li></ul><ul><li>Remember that you represent your company </li></ul><ul><li>Be customer focused </li></ul><ul><li>Avoid bad language or phrases that may be offensive in another's eyes </li></ul><ul><li>Follow those who follow you </li></ul>© Dell
    8. 8. ESSENTIAL TOOLS © Dell
    9. 9. <ul><li>Who are you trying to network/converse with and why? </li></ul><ul><li>Listen to your target audience. What would add value? </li></ul><ul><li>You may have multiple objectives, but there should be one primary objective. </li></ul>CONSIDERATIONS BEFORE YOU START DELL CONFIDENTIAL
    10. 10. SOME TWITTER OBJECTIVES © Dell
    11. 11. BUSINESS DISCOUNTS <ul><ul><li>@DellOutlet is in the top 100 Twitter accounts (over one million followers, increasing ~6K per day) </li></ul></ul><ul><ul><li>Sold more than $3M in merchandise since 2007 </li></ul></ul><ul><ul><li>Expanded into other businesses and counties </li></ul></ul><ul><li>OBJECTIVES: </li></ul><ul><li>Share Exclusive Offers </li></ul><ul><li>Customer acquisition </li></ul><ul><li>RESULTS: </li></ul>www.dell.com/twitter DellOutletUK © Dell
    12. 12. NETWORKING / PERSONAL BRAND OBJECTIVES: Raise visibility, share points of view, drive viewers to works RESULTS: <ul><ul><li>Many leaders and big thinkers are using twitter to advance their personal brand </li></ul></ul><ul><ul><li>http://mashable.com/2009/05/20/twitter-personal-brand/ </li></ul></ul>© Dell
    13. 13. CUSTOMER SUPPORT OBJECTIVES: - E ngage customers - I mprove customer relations RESULTS: <ul><ul><li>Regarded widely as a successful customer service channel. - Handles a small proportion of companies support requests </li></ul></ul><ul><ul><li>Frank Eliason and team listen to customers, and meets them where they already are </li></ul></ul><ul><ul><li>Over 21,000 followers </li></ul></ul>Twitter address: @ComcastCares © Dell
    14. 14. THOUGHT LEADERSHIP / NEWS FEED OBJECTIVES: - Share real time news and views RESULTS: <ul><ul><li>Media uses twitter as a source of news in real time </li></ul></ul><ul><ul><li>Consumers and companies are sharing news </li></ul></ul>© Dell
    15. 15. FURTHER READING? <ul><li>http://blogs.telegraph.co.uk/shane_richmond/blog/2009/01/06/twitter_a_stepbystep_guide_to_getting_started </li></ul><ul><li>www.chrisbrogan.com/50-ideas-on-using-twitter-for-business </li></ul><ul><li>www.readwriteweb.com/archives/5_ways_to_find_more_friends_on_twitter.php </li></ul><ul><li>http://mashable.com/2009/06/24/twitter-brand-best-practices/ </li></ul>© Dell
    16. 16. HAPPY TWEETING! @KerryatDell

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