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Four ways brands use Twitter
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Four ways brands use Twitter

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Dell-Why-Twitter-Kerry-Bridge

Dell-Why-Twitter-Kerry-Bridge

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  • http://www.youtube.com/watch?v=yEEwPRhJGmU&feature=fvsr
  • Sources: State Of The Twittersphere updated, Hubspot, January 09 Robin Goad - Hitwise 26 June 2009
  • What is Twitter?
  •  
  • Hints & tips
  • CNN – Rick Sanches.
  • I’m leaving you with some further reading...
  • Transcript

    • 1. FOUR WAYS BRANDS USE TWITTER NMA Live 09 - London @KerryatDell Communications, Dell Inc. © Dell
    • 2. WHAT IS THE OPPORTUNITY? Sources: Hubspot Jan09 / Hitwise June09 © Dell
    • 3. WHAT TYPE OF MEDIA IS SHARED? UK Source: Robin Goad Hitwise June09 Twitter has become a key source of traffic to other websites. During May 2009 Twitter was the 30th biggest source of traffic, accounting for 1 in every 350 visits. © Dell
    • 4. WHAT IS TWITTER? © Dell
    • 5. TWITTER PAGE ELEMENTS DELL CONFIDENTIAL Icon/Image Background Account Name / Handle Bio Last post (update or response) Other Twitter accounts this person is following
    • 6. A FEW BASICS DELL CONFIDENTIAL Mentions: URL shortening: Trending: Re-tweeting - RT: Reply / Direct Messages – D:
    • 7. TWITTER ETIQUETTE
      • Be a person (of course)
      • Have fun, be engaging, share, collaborate
      • Take the time to complete your profile
      • Remember that you represent your company
      • Be customer focused
      • Avoid bad language or phrases that may be offensive in another's eyes
      • Follow those who follow you
      © Dell
    • 8. ESSENTIAL TOOLS © Dell
    • 9.
      • Who are you trying to network/converse with and why?
      • Listen to your target audience. What would add value?
      • You may have multiple objectives, but there should be one primary objective.
      CONSIDERATIONS BEFORE YOU START DELL CONFIDENTIAL
    • 10. SOME TWITTER OBJECTIVES © Dell
    • 11. BUSINESS DISCOUNTS
        • @DellOutlet is in the top 100 Twitter accounts (over one million followers, increasing ~6K per day)
        • Sold more than $3M in merchandise since 2007
        • Expanded into other businesses and counties
      • OBJECTIVES:
      • Share Exclusive Offers
      • Customer acquisition
      • RESULTS:
      www.dell.com/twitter DellOutletUK © Dell
    • 12. NETWORKING / PERSONAL BRAND OBJECTIVES: Raise visibility, share points of view, drive viewers to works RESULTS:
        • Many leaders and big thinkers are using twitter to advance their personal brand
        • http://mashable.com/2009/05/20/twitter-personal-brand/
      © Dell
    • 13. CUSTOMER SUPPORT OBJECTIVES: - E ngage customers - I mprove customer relations RESULTS:
        • Regarded widely as a successful customer service channel. - Handles a small proportion of companies support requests
        • Frank Eliason and team listen to customers, and meets them where they already are
        • Over 21,000 followers
      Twitter address: @ComcastCares © Dell
    • 14. THOUGHT LEADERSHIP / NEWS FEED OBJECTIVES: - Share real time news and views RESULTS:
        • Media uses twitter as a source of news in real time
        • Consumers and companies are sharing news
      © Dell
    • 15. FURTHER READING?
      • http://blogs.telegraph.co.uk/shane_richmond/blog/2009/01/06/twitter_a_stepbystep_guide_to_getting_started
      • www.chrisbrogan.com/50-ideas-on-using-twitter-for-business
      • www.readwriteweb.com/archives/5_ways_to_find_more_friends_on_twitter.php
      • http://mashable.com/2009/06/24/twitter-brand-best-practices/
      © Dell
    • 16. HAPPY TWEETING! @KerryatDell

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