Strategies for Mobile Organizing

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mAdvocacy—Examples of Emerging Mobile Campaigns

mAdvocacy—Examples of Emerging Mobile Campaigns

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  • 1. Strategies for Mobile Organizing
  • 2. Hub and Spokes The Obama Campaign SMS Obama Campaign SMS SMS img: HuffPo
  • 3. Hub and Spokes The Obama Campaign SMS Obama Campaign SMS img: HuffPo Message 1) key facts 2) call to action 3) URL
  • 4. Hub and Spokes The Obama Campaign SMS Obama Campaign SMS img: HuffPo  1) Control of recipients 2) Control of message 3) Control of timing  1) Expensive 2) Need list 3) Recipients are passive Message 1) key facts 2) call to action 3) URL
  • 5. Hub and Spokes Try it out!
  • 6. Network State of Emergency Protested in Pakistan SMS organizer SMS img: France24 activist activist SMS
  • 7. Network State of Emergency Protested in Pakistan SMS organizer img: France24 activist activist SMS Recipients 1) reach 2) authority 3) credibility 4) diversity
  • 8. Network State of Emergency Protested in Pakistan SMS organizers activist activist Recipients 1) reach 2) authority 3) credibility 4) diversity img: France24 SMS  1) Distributed cost 2) No list (good for ad hoc) 3) Recipients re-broadcast  1) No control over recipients 2) No control of message 3) Need redundancy
  • 9. Network Try it out! SMS ? ? ? img: France24 SMS Map your next outreach campaign