Mobile Action Strategy

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mAdvocacy—Examples of Emerging Mobile Campaigns

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  • Dream in the day! Tibet is one part of CHINA.
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Mobile Action Strategy

  1. 1. one world one dream free tibet Students for a Free Tibet works in solidarity with the Tibetan people in their struggle for freedom and independence. http://studentsforafreetibet.org
  2. 2. aglobalmovement Students for a Free Tibet works in solidarity with the Tibetan people in their struggle for freedom and independence. 650 student chapters in 30+ countries 30k+ members of online action network in 108 countries Raised $100k+ in 2007 Facebook Causes Challenge
  3. 3. globaltorchrelay China Route: Includes Lhasa and Everest (Qomolangma) “Freedom Torch” Spring 2008
  4. 4. mounteverestaction Team travelled to Everest Base Camp to stage protest Used satellite internet connection to broadcast live via Mac laptop and DV cam Entire team detained and “missing” for 4 days before release April 2007
  5. 5. http://beijingwideopen.com Tell an in-depth story and make it personal Provide critical analysis and first-person, original coverage for the media Challenge the enemy on their home turf August 2007
  6. 6. creatingthestory Take our use of technology to a new level Become the source for the “other story” Be the media, create our own coverage for Beijing & beyond...
  7. 7. marchtotibet: 2008 100s of Tibetans (mostly monks & nuns) in exile began a long, peaceful “march” home to Tibet from India Indian authorities blocked their way at every town and valley Embedded Tibetan media teams with mobile, lightweight gear that can connect from the Himalayas http://tibetanuprising.org
  8. 8. marchtotibet Basic PC and Mac Laptops w/ Backpack Solar Panels Flip Digital Video Cameras Nokia N95 w/ GPRS data BGAN Satellite Modem “Motorbike”-Net ! http://tibetanuprising.org
  9. 9. Gear Breakdown Samsung Flip Nokia Tablet USB N95 PC Video BGAN Modem
  10. 10. http://www.youtube.com/watch?v=0xNrkzdIPOE
  11. 11. bethemedia Be the media you want to see in the world... (but remember, your guys can be arrested) Remove the distance between your action and your audience... show the drama! The best solutions are often the simplest, cheapest and easiest to use under duress. visit http://ft08.org...
  12. 12. one world one dream free tibet nathan@studentsforafreetibet.org http://studentsforafreetibet.org

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