Adv 420 nmdl final

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Red Bull Final NMDL Project

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  • Red Bull is sold by an Austrian company, Red Bull GmbH. It was invented and sold in Thailand in 1987, then first hit America in 1992. In 2013 5.3 billion cans were sold. The brand has been operating for 26 years, employs over 9,500 employees, and is sold in 166 countries around the world.
  • Red Bull looks to target young males from ages 14-30 years old, of which whom we feel are young, active and inspirational figures. Our brand will look to attract musicians, extreme sport athletes, art aficionados, partygoers, and video gamers. As Red Bull we like and actually enjoy having such a young and enthusiastic demographic as people will view our company as an upcoming thriving company
  • As we approach to advertise we evaluate and measure our company to determine our companies position in the market. We have some strengths in a huge market share and strong customer loyalty, but suffer in due to low product flexibility and a slightly more expensive drink.Red Bull has opportunity in researching healthier ingredients, but we see threats in other companies coming up with completely new energy drink alternatives.
  • Red Bull has a huge presence on social media and can have a huge influence on the internet. Red Bull has over 3 million youtube subscribers, over 43 million twitter followers and1.42 million Facebook likes. We feel the 1.2 million instagram followers could be utilized to attract more customers.
  • Red Bull looks to build rich content for high search engine rankings for more awareness. We will intently look into developing our new software and mobile application.
  • Google Adwords is the source of all of our customers finding Red Bull off of a google search. Keywords to search our website consists of “Red Bull, energy drink, sports drink and Red Bull Energy.”
  • Cost per click shall allow for tracking traffic on our website and other social platforms. It will target customers buying habits to gain more insight on the buyers needs.
  • A huge platform to use to reach these young consumers is Facebook. Our company is going to look to creating a Facebook page and market as strong as possible with some helpful tips from other sources. It is important to promote the Facebook page through our business to help link our social media marketing with our traditional marketing tactics. Its important to link your Facebook address to every facet of the business, such as on your website, in store, on advertisements, and email signatures. Red Bull will promote via Facebook and try to gain insight on customers in order to better tend to the customers needs.
  • Assuming Red Bull spends 50% of its expenses on fixed costs (2.55 billion - after production and transport costs), they will spend $2.1 Billion.Red Bull will construct instagram giveaways that we can budget for a measly $100,000 for prizes. We figured to hire a digital agency to work for 150 hours times $250/hr coming to total in $37,500
  • Adv 420 nmdl final

    1. 1. RED BULL FINAL PROJECT JUSTIN FRANK NMDL 2014
    2. 2. OVERVIEW OF RED BULL “Red Bull gives you wings”  The Brand:  5.3 billion cans sold in 2013  Brand has been operating for 26 years  Over 9,500 employees  Sold in 166 countries around the world.  100% Recyclable cans
    3. 3. TARGET MARKET:
    4. 4. RED BULL S.W.O.T ANALYSIS  Strengths  Huge Market Share  Strong Brand Loyalty  Mass Sports sponsorships  Large Budget  Weaknesses  Slightly more expensive than competitors  Linear product line  Opportunities  Producing new products  Healthier ingredient research.  Threats  Potential Health Risks  Competitions’ pricing  Other Energy Supplements.
    5. 5. ONLINE MARKET SATURATION
    6. 6.  Search Engine Optimization:  Seeking to spread awareness to all of Red Bull’s Social Media websites  Developing new software and mobile application  Improving Mobile website version  Build Rich Content for high search engine rankings
    7. 7. EXAMPLE OF RED BULL: GOOGLE AD WORDS THIS IS AN EXAMPLE OF A GOOGLE AD WORDS POST, THIS WILL COME UP WHEN SEARCHING FOR “RED BULL ENERGY” OTHER KEYWORDS TO USE: “RED BULL, ENERGY DRINK, SPORTS DRINK”
    8. 8. KEY PERFORMANCE INDICATORS  Tracking Target Customers buying habits  Cost per Click  Determining Website Traffic
    9. 9. TOOLS & TACTICS  To utilize all social platforms to spread awareness of our company.  We are going to use all consumers to create user generated media  Red Bull will be promoted via Facebook  Instagram picture contests will be administered for content and to drive up user ratings.
    10. 10. BUDGETING A marketing expenditure of $2.1 billion (84% of gross profits)  To generate profit with minimal expenses, Red Bull will revamp all social media accounts, such as Facebook, twitter, instagram.  Red Bull will construct instagram giveaways that we can budget for a measly $100,000 for prizes.  We figured to hire a digital agency to work for 150 hours times $250/hr coming to total in $37,500

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