PR 1.0 + Web 2.0 = 4.0 Justin Fogarty Social Media Manager @ Ariba © 2011 Ariba, Inc. All rights reserved.
Some things change © 2011 Ariba, Inc. All rights reserved.
<ul><li>“ It took me three days to figure out that there was another side to the tape.” </li></ul><ul><li>Shuffle =  “hold...
Some things don’t change <ul><li>It’s all about stories </li></ul><ul><ul><li>What are customers doing? </li></ul></ul><ul...
Some things don’t change <ul><li>But now… </li></ul><ul><ul><li>Turned up to 11 </li></ul></ul><ul><ul><li>Everyone can pu...
So PR & Marketing Need to… <ul><li>Communicate Early and Often </li></ul><ul><li>Leverage Available Tools </li></ul>© 2011...
PR + Social = Opportunity <ul><li>Social Releases & Pitches </li></ul><ul><ul><li>We’ve got the stories </li></ul></ul><ul...
Man on the Street Interviews <ul><li>Ariba LIVE 2011 </li></ul><ul><ul><li>75 Videos </li></ul></ul><ul><ul><li>>25k Views...
Connections: Pitches & Publishers © 2011 Ariba, Inc. All rights reserved.
Interesting Data: Ariba Discovery © 2011 Ariba, Inc. All rights reserved.
Access to their target audience © 2011 Ariba, Inc. All rights reserved.
Questions? <ul><li>Justin Fogarty </li></ul><ul><li>@justacio </li></ul><ul><li>650-390-1856 </li></ul><ul><li>[email_addr...
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PR 1.0 + Web 2.0 = 4.0

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This is how our social and PR efforts work together at Ariba.

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Transcript of "PR 1.0 + Web 2.0 = 4.0"

  1. 1. PR 1.0 + Web 2.0 = 4.0 Justin Fogarty Social Media Manager @ Ariba © 2011 Ariba, Inc. All rights reserved.
  2. 2. Some things change © 2011 Ariba, Inc. All rights reserved.
  3. 3. <ul><li>“ It took me three days to figure out that there was another side to the tape.” </li></ul><ul><li>Shuffle = “holding down rewind and releasing it randomly” </li></ul><ul><li>“ The Walkman actually has two headphone sockets, labelled A and B, meaning the little music that I have, I can share with friends.” </li></ul><ul><li>http://news.bbc.co.uk/2/hi/8117619.stm </li></ul>© 2011 Ariba, In. All rights reserved.
  4. 4. Some things don’t change <ul><li>It’s all about stories </li></ul><ul><ul><li>What are customers doing? </li></ul></ul><ul><ul><li>Anything interesting in the data? </li></ul></ul>© 2011 Ariba, Inc. All rights reserved.
  5. 5. Some things don’t change <ul><li>But now… </li></ul><ul><ul><li>Turned up to 11 </li></ul></ul><ul><ul><li>Everyone can publish </li></ul></ul>© 2011 Ariba, Inc. All rights reserved.
  6. 6. So PR & Marketing Need to… <ul><li>Communicate Early and Often </li></ul><ul><li>Leverage Available Tools </li></ul>© 2011 Ariba, Inc. All rights reserved.
  7. 7. PR + Social = Opportunity <ul><li>Social Releases & Pitches </li></ul><ul><ul><li>We’ve got the stories </li></ul></ul><ul><ul><li>PAN has the connections </li></ul></ul><ul><li>Facilitate discussions with customers & SMEs </li></ul><ul><li>Thought Leadership </li></ul><ul><li>Access for Press & Analysts </li></ul><ul><li>Social has speed (and WANTS TO HELP!!!) </li></ul>© 2011 Ariba, Inc. All rights reserved.
  8. 8. Man on the Street Interviews <ul><li>Ariba LIVE 2011 </li></ul><ul><ul><li>75 Videos </li></ul></ul><ul><ul><li>>25k Views </li></ul></ul><ul><li>Channel Totals </li></ul><ul><ul><li>>300 Videos </li></ul></ul><ul><ul><li>>100k Views </li></ul></ul>© 2011 Ariba, Inc. All rights reserved.
  9. 9. Connections: Pitches & Publishers © 2011 Ariba, Inc. All rights reserved.
  10. 10. Interesting Data: Ariba Discovery © 2011 Ariba, Inc. All rights reserved.
  11. 11. Access to their target audience © 2011 Ariba, Inc. All rights reserved.
  12. 12. Questions? <ul><li>Justin Fogarty </li></ul><ul><li>@justacio </li></ul><ul><li>650-390-1856 </li></ul><ul><li>[email_address] </li></ul>© 2011 Ariba, Inc. All rights reserved.

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