BtoB's NetMarketing Breakfast Presentation

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I presented at the BtoB NetMarketing Breakfast in San Francisco in December 2010. Shared a few of things we're doing in video and LinkedIn groups.

I presented at the BtoB NetMarketing Breakfast in San Francisco in December 2010. Shared a few of things we're doing in video and LinkedIn groups.

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Transcript

  • 1. Stop, Collaborate & Listen: Ariba’s Social Media Justin Fogarty © 2010 Ariba, Inc. All rights reserved.
  • 2. What is Ariba doing?
    • Customer community
    • LinkedIn Groups
    • YouTube
    • Twitter
    • Facebook
  • 3. No, no, what are we actually DOING ?
    • Creating content
    Facilitating discussions
  • 4. Creating Content
    • YouTube Interviews
    • Short & Sweet
    • Ask questions they can answer
    • Quick turn around
    • CC = SEO
    © 2010 Ariba, Inc. All rights reserved.
  • 5. Creating Content © 2010 Ariba, Inc. All rights reserved.
  • 6. Video Lessons Learned
    • Do it
    • You’d be amazed
    • Sound quality matters
    • Talk to a human
    • Evangelize
    © 2010 Ariba, Inc. All rights reserved.
  • 7. Facilitating Discussions
    • LinkedIn Groups
    • Industry not Ariba
    • Open & Fair
    • Online/Offline
    • >21k Members
    • Monthly calls
    © 2010 Ariba, Inc. All rights reserved.