Nzsomo 2014

433 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
433
On SlideShare
0
From Embeds
0
Number of Embeds
224
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nzsomo 2014

  1. 1. @JUSTINFLITTER#NZSOMO | JUSTINFLITTER.COM
  2. 2. SOCIAL IS A BEHAVIOUR, NOT A CHANNEL #NZSOMO | @JUSTINFLITTER | JUSTINFLITTER.COM
  3. 3. CONTENT IS ADVERTISING AND ADVERTISING IS CONTENT
  4. 4. CONTENT MARKETING IS NOT NEW
  5. 5. THEN VS NOW
  6. 6. THE CAPTIVE AUDIENCE IS DEAD
  7. 7. ADVERTISING IS CONTENT
  8. 8. CONTENT MARKETING IS MORE THAN SEO
  9. 9. YOUR NUMBER ONE JOB IS TO TELL A STORY.
  10. 10. CONTENT MUST = VALUE
  11. 11. IF YOUR CUSTOMERS ARE SUCCESSFUL, YOU WILL BE SUCCESSFUL. #NZSOMO | @JUSTINFLITTER
  12. 12. NATIVE ADVERTISING
  13. 13. 23
  14. 14. WHAT’S YOUR CONTENT MARKETING STRATEGY?
  15. 15. MAKE YOUR CUSTOMERS SMARTER THAN YOUR COMPETITORS CUSTOMERS #NZSOMO | @JUSTINFLITTER
  16. 16. PEOPLE LIKE DOING BUSINESS WITH PEOPLE THEY TRUST #NZSOMO | @JUSTINFLITTER
  17. 17. CREATE MANY LIGHT WEIGHT INTERACTIONS #NZSOMO | @JUSTINFLITTER
  18. 18. THE BEST CONTENT IS…
  19. 19. RELEVANT USEFUL ENTERTAINING INTERESTING
  20. 20. BRAND/ED EXPERIENCE
  21. 21. IT TAKES GUTS
  22. 22. BE A PART OF THE CONVERSATION
  23. 23. WHY CAN’T A BRAND BE A FAN OF THE TV SHOWS YOU WATCH? #NZSOMO | @JUSTINFLITTER
  24. 24. BE ON-DEMAND - BE #RFA
  25. 25. 4.7% OF YOUR FANS GENERATE 100% OF YOUR SOCIAL ENGAGEMENT #NZSOMOEngageSciences
  26. 26. MEASURE EXPRESSIONS NOT IMPRESSIONS
  27. 27. JAB, JAB, JAB, RIGHT HOOK = GIVE, GIVE, GIVE, ASK
  28. 28. YOU CAN’T ASK WITHOUT GIVING
  29. 29. THERE IS NO 60-DAY OR 90-DAY CAMPAIGN.
  30. 30. A SOCIAL MEDIA MANAGER IS NOT A DESK JOB
  31. 31. CREATE, ENGAGE, PARTICIPATE. BE #RFA!

×