Your SlideShare is downloading. ×
0
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Nzsomo 2014
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Nzsomo 2014

305

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
305
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. @JUSTINFLITTER#NZSOMO | JUSTINFLITTER.COM
  • 2. SOCIAL IS A BEHAVIOUR, NOT A CHANNEL #NZSOMO | @JUSTINFLITTER | JUSTINFLITTER.COM
  • 3. CONTENT IS ADVERTISING AND ADVERTISING IS CONTENT
  • 4. CONTENT MARKETING IS NOT NEW
  • 5. THEN VS NOW
  • 6. THE CAPTIVE AUDIENCE IS DEAD
  • 7. ADVERTISING IS CONTENT
  • 8. CONTENT MARKETING IS MORE THAN SEO
  • 9. YOUR NUMBER ONE JOB IS TO TELL A STORY.
  • 10. CONTENT MUST = VALUE
  • 11. IF YOUR CUSTOMERS ARE SUCCESSFUL, YOU WILL BE SUCCESSFUL. #NZSOMO | @JUSTINFLITTER
  • 12. NATIVE ADVERTISING
  • 13. 23
  • 14. WHAT’S YOUR CONTENT MARKETING STRATEGY?
  • 15. MAKE YOUR CUSTOMERS SMARTER THAN YOUR COMPETITORS CUSTOMERS #NZSOMO | @JUSTINFLITTER
  • 16. PEOPLE LIKE DOING BUSINESS WITH PEOPLE THEY TRUST #NZSOMO | @JUSTINFLITTER
  • 17. CREATE MANY LIGHT WEIGHT INTERACTIONS #NZSOMO | @JUSTINFLITTER
  • 18. THE BEST CONTENT IS…
  • 19. RELEVANT USEFUL ENTERTAINING INTERESTING
  • 20. BRAND/ED EXPERIENCE
  • 21. IT TAKES GUTS
  • 22. BE A PART OF THE CONVERSATION
  • 23. WHY CAN’T A BRAND BE A FAN OF THE TV SHOWS YOU WATCH? #NZSOMO | @JUSTINFLITTER
  • 24. BE ON-DEMAND - BE #RFA
  • 25. 4.7% OF YOUR FANS GENERATE 100% OF YOUR SOCIAL ENGAGEMENT #NZSOMOEngageSciences
  • 26. MEASURE EXPRESSIONS NOT IMPRESSIONS
  • 27. JAB, JAB, JAB, RIGHT HOOK = GIVE, GIVE, GIVE, ASK
  • 28. YOU CAN’T ASK WITHOUT GIVING
  • 29. THERE IS NO 60-DAY OR 90-DAY CAMPAIGN.
  • 30. A SOCIAL MEDIA MANAGER IS NOT A DESK JOB
  • 31. CREATE, ENGAGE, PARTICIPATE. BE #RFA!

×