Engage educate entertain and entice

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A Social Media presentation from Flittermedia

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Engage educate entertain and entice

  1. 1. Flittermedia.co.nz | @justinflitter
  2. 2. Communities used to revolve around a location, now we have communities of interest.  We associate with people that share a common passion. These conversations could include or be about your brand...
  3. 3. "Social media is any tool or service that uses the internet to facilitate conversations."  via @ briansolis   #engageordie
  4. 4. Fact: Over 40% of businesses using Twitter, Facebook, Linkedin and Blogs gained new business through those channels  Via Hubspot  - http://fltr.us/1m
  5. 5. Listening is learning and helps you discover who is talking about your brands and where those conversations are happening
  6. 6. People dont participate in conversations with brands, they converse with brand ambassadors.  Its just People talking to People
  7. 7. People trust their friends, family and peers more than advertising.  Earning trust online means influencers will share your content helping to build your credibility
  8. 8. Social Media can be as complicated or as simple as you want it to be Your purpose determines your outcome. Analytics and reporting assesses how successful you are at achieving those objectives
  9. 9. Socialising your brand and your business online takes time.  It's just the same is building new relationships offline
  10. 10. Social media is about sharing your knowledge and expertise, helping people to be smarter and more knowledgeable about your product than your competitors customers are about theirs.
  11. 11. It's a participation economy Those who participate reap the rewards
  12. 12. Engage, Educate, Entertain and Entice

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