Are you #RFA - Content Marketing Conference Keynote 2014
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Are you #RFA - Content Marketing Conference Keynote 2014

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Content Marketing Conference. Auckland 2014 #2014CMC

Content Marketing Conference. Auckland 2014 #2014CMC

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  • 1. ARE YOU #RFA? #2014CMC | @JUSTINFLITTER
  • 2. CONTENT IS ADVERTISING AND ADVERTISING IS CONTENT
  • 3. CONTENT MARKETING IS NOT NEW
  • 4. THEN VS NOW
  • 5. THE CAPTIVE AUDIENCE IS DEAD
  • 6. ADVERTISING IS CONTENT
  • 7. CONTENT MARKETING IS MORE THAN SEO
  • 8. YOUR NUMBER ONE JOB IS TO TELL A STORY.
  • 9. CONTENT MUST = VALUE
  • 10. IF YOUR CUSTOMERS ARE SUCCESSFUL, YOU WILL BE SUCCESSFUL. #2014CMC | @JUSTINFLITTER
  • 11. CLICK BAIT
  • 12. NATIVE ADVERTISING
  • 13. 27
  • 14. WHAT’S YOUR CONTENT MARKETING STRATEGY?
  • 15. START WITH THE OUTCOME
  • 16. MAKE YOUR CUSTOMERS SMARTER THAN YOUR COMPETITORS CUSTOMERS #2014CMC | @JUSTINFLITTER
  • 17. PEOPLE LIKE DOING BUSINESS WITH PEOPLE THEY TRUST #2014CMC | @JUSTINFLITTER
  • 18. CREATE MANY LIGHT WEIGHT INTERACTIONS #2014CMC | @JUSTINFLITTER
  • 19. THE BEST CONTENT IS…
  • 20. RELEVANT USEFUL ENTERTAINING INTERESTING
  • 21. BRAND/ED EXPERIENCE
  • 22. IT TAKES GUTS
  • 23. BE A PART OF THE CONVERSATION
  • 24. WHY CAN’T A BRAND BE A FAN OF THE TV SHOWS YOU WATCH? #2014CMC | @JUSTINFLITTER
  • 25. BE ON-DEMAND - BE #RFA
  • 26. CREATE CONTENT PEOPLE GIVE A SHIT ABOUT
  • 27. EARN THE ATTENTION
  • 28. 4.7% OF YOUR FANS GENERATE 100% OF YOUR SOCIAL ENGAGEMENT #2014CMCEngageSciences
  • 29. MEASURE EXPRESSIONS NOT IMPRESSIONS
  • 30. JAB, JAB, JAB, RIGHT HOOK = GIVE, GIVE, GIVE, ASK
  • 31. YOU CAN’T ASK WITHOUT GIVING
  • 32. THERE IS NO 60-DAY OR 90- DAY CAMPAIGN.
  • 33. CONTENT IS KING, BUT CONTEXT IS GOD. #2014CMC | @JUSTINFLITTER
  • 34. GET OUT THERE, BE HUMAN
  • 35. NATIVE ADVERTISING UNCONFERENCE HTTPS://WWW.SURVEYMONKEY.COM/S/DR2C2TM
  • 36. CREATE, ENGAGE, PARTICIPATE. BE #RFA ! JUSTINFLITTER.COM/2014CMC