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New tagging strategy for community sherpa

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  • 1. New Tagging Strategy for Community Sherpa
  • 2. How Do Tags Affect SEO?
    Every time you create a new tag, you create a new “indexed” page on search engines.
    When clicked on, a “Tag Page” will show all posts that used that specific tag.
    The more often you use the same tags, the more “SEO authority” you have on that search term
  • 3. Tag Page Example from Search
    Commonly used search term
    Posts that used
    exact tag
    Result on page 1
    of Google
  • 4. How Should Community Sherpa Be Using Tags?
    Focusing on more “long-tail” searches
    Avoid broad keyword searches
    “Apartments”, “Atlanta”, “events”
    Tagging for the blog, NOT the post
    Tags are the link between the blog and post
    Using the same tags over and over again for relevancy and gaining “SEO authority”
  • 5. Tagging Exercises
  • 6. Exercise #1
    Post Title: Hang Out at the Dog Park Here at Piedmont Park!
    Solace on Peachtree
    Pet-friendly apartments in Atlanta GA
    Apartments in Midtown Atlanta
    Apartments near Piedmont Park
    outdoors
    pets
    Local parks
    Apartments in Midtown Atlanta
    Apartments in Atlanta GA
    Piedmont Park
    Atlanta GA
    Parks in Atlanta GA
    Dog parks in Atlanta GA
    Parks near Peachtree Street
  • 7. Exercise #2
    Post Title: Britney Spears Announces Atlanta Show at Philips Arena in July
    Britney Spears
    Events in Atlanta GA
    fun
    Apartments in Atlanta GA
    Apartments near Philips Arena
    Apartments in downtown Atlanta GA
    Upcoming events at Philips Arena
    Philips Arena
    Things to do near Peachtree Street
    Things to do in Atlanta GA
    Ashley Auburn Pointe
  • 8. Exercise #3
    Post Title: Does Maggiano’s Have the Best Italian Food in the Dunwoody Area?
    Apartments near Ashford Dunwoody Rd
    food
    Maggiano’s
    Italian restaurants in Dunwoody GA
    Fine dining
    Apartments in Dunwoody GA
    Apartments near Perimeter Mall
    Restaurants in Dunwoody GA
    spaghetti
    Broadstone Dunwoody Apartments
    Restaurants near Ashford Dunwoody Rd
    Restaurants near Perimeter Mall
  • 9. How Will Community Sherpa Use Tags Moving Forward?
    Pre-determined list of tags for each community that is “property-specific”
    No more than 45-50 tags per community
    No more than 5-10 tags per post
    No longer using any previously-used tags
  • 10. Tagging Process for Teams
    SMAs/Interns/CDs will create new list of tags for each property within the team.
    OCMs will ONLY use this set of tags from now on
    If you feel a tag needs to be added for any reason, ask your Creative Director
    Do NOT delete any tags from the “Post Tags” page in WordPress
  • 11. QUESTIONS?