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12 Social Media Tips
For your 2014 online strategies
#1 Be consistent
 Engage, share and create content on a daily basis. It is
better to be present a little and
your news fe...
#2 Be helpful and sincere
 If your only goal in social media is to sell, you will fail.
 Treat your connections with res...
#3 Solve problems
 By knowing

your audience and the
challenges they face you can solve their problems.

 Set up alerts ...
#4 The 80/20 rule
 Adhere to the 80/20 rule in your updates. Of the content and
updates you post, 80% should be sourced w...
#5 Complete your profiles
 There is nothing as unprofessional as a profile not showing
information about you or your comp...
#6 Think before you post
 If unsure about how I’ve worded something, comment on or
replied to someone I will

delete and ...
#7 Proof read, always
 Typoe and grammer erors look as bad social media as they
do on you’re websight.
 A pourly spealt ...
#8 Personal vs Company
 Keep your professional and personal profiles separate.
 Bear in mind that many professionals wil...
#9 No badmouthing
 “If you have nothing nice to say, say nothing”.
 No badmouthing colleagues, competitors, clients or
c...
#10 Complaint resolution
 Respond to criticism or complaints quickly and positively.
 Move the conversation offline in o...
#11 Blocking comments
 How you deal with negative or unprofessional comments will

only strengthen your position and onli...
#12 Be appropriate
 Be relevant to the network you are engaging in
and don’t post the same updates across all channels.
...
Different ways to share your link online
Facebook “Have you ever had something nasty posted
about you on social media?” Y...
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12 Social Media Tips for your 2014 Strategies

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Being successful in social media can hinge on the detail, your ethics and personality online. Here are 12 social media tips to take you from zero to hero.

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Transcript of "12 Social Media Tips for your 2014 Strategies"

  1. 1. 12 Social Media Tips For your 2014 online strategies
  2. 2. #1 Be consistent  Engage, share and create content on a daily basis. It is better to be present a little and your news feeds once a week. often than to blast
  3. 3. #2 Be helpful and sincere  If your only goal in social media is to sell, you will fail.  Treat your connections with respect, go out of your way to be helpful and be sincere … it your updates. will shine through in
  4. 4. #3 Solve problems  By knowing your audience and the challenges they face you can solve their problems.  Set up alerts and searches for questions you can provide answers to.  Share content that will educate, your audience. interest and assist
  5. 5. #4 The 80/20 rule  Adhere to the 80/20 rule in your updates. Of the content and updates you post, 80% should be sourced within your industry.  Share and comment on content which is not your own.  Promote industry leaders (thus elevating your own profile) and credit the content to them. Only two of every 10 updates should link back to your own site.
  6. 6. #5 Complete your profiles  There is nothing as unprofessional as a profile not showing information about you or your company.  An incomplete profile shows a lack of attention to detail.
  7. 7. #6 Think before you post  If unsure about how I’ve worded something, comment on or replied to someone I will delete and start again.  Never post something you don’t want your co-workers or clients to read.  Never post something online you wouldn’t say offline.  Scheduling your updates gives you a chance to look at your posts with fresh eyes before they go live. often edit scheduled posts! I
  8. 8. #7 Proof read, always  Typoe and grammer erors look as bad social media as they do on you’re websight.  A pourly spealt update is not something you wan’t your audiance to judg you on (or notice you four).
  9. 9. #8 Personal vs Company  Keep your professional and personal profiles separate.  Bear in mind that many professionals will Google you, search on LinkedIn or better yet … find you on Facebook before they meet you face to face.  Be aware of what you want to portray both personally and professionally.
  10. 10. #9 No badmouthing  “If you have nothing nice to say, say nothing”.  No badmouthing colleagues, competitors, clients or connections … ever. You will only look unprofessional.
  11. 11. #10 Complaint resolution  Respond to criticism or complaints quickly and positively.  Move the conversation offline in order to deal with the issue in detail and to the satisfaction (if possible) of the person or people involved.
  12. 12. #11 Blocking comments  How you deal with negative or unprofessional comments will only strengthen your position and online image.  Often unfair, unrealistic or unprofessional comments will bring others to your defence.  Social media is just that … social. If you take away the ability to engage, you are taking away the most powerful aspect of social media.
  13. 13. #12 Be appropriate  Be relevant to the network you are engaging in and don’t post the same updates across all channels.  Your audience will not be the same so neither should your message be.  For example, you may have written this post about social media guidelines for professionals and want to share across LinkedIn, Google +, Twitter and Facebook. The posts could be tailored for the relevant networks as show on the next slide.
  14. 14. Different ways to share your link online Facebook “Have you ever had something nasty posted about you on social media?” YES or NO LinkedIn “How important are social media guidelines? Do you or your company have a list of documented guidelines available to all staff? Twitter “Be consistent, be sincere [link] Social Media Guidelines … for professionals” Google + [note: due to the SEO value of G+ I will often post more of the content than I would on any other channel. Rather than a catchy title or summary you can go into details and use your key phrases on this network]
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