Is your website a hub?


Published on

A check list for the modern website

Published in: Business, Technology, Design
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Is your website a hub?

  1. 1. Checklist for asuccessful websiteSolve your reader‟sproblems• Does your content clearly show how your product or service solves the reader‟s problems or challenges?• How will you make life easier for them?
  2. 2. Checklist for asuccessful website Is your USPidentifiable?• Does your site clearly define why the reader should buy from or use you?• Is your USP identifiable?
  3. 3. Checklist for asuccessful website Highlight yourbenefits?• Are your benefits easy to find?• Are they compelling?• You want your visitors to read your benefits and think “I want these benefits, they solve my problems and will improve my business/lifestyle”.
  4. 4. Checklist for asuccessful website Call to action• Where are your call to actions placed? Are they easy to see?• Do you make it easy for the visitor to progress through your sales funnel?• Are they too pushy or slick … beware!
  5. 5. Checklist for asuccessful websiteDoes your sitedesign measureup?• Your website is your shop window.• Does it convey how you want your business represented?• Does it measure up against your competitors?• Is it professional?
  6. 6. Checklist for asuccessful website How aboutimages?• If a picture says a thousand words, you don‟t need a thousand words in your site.• Relevant and well placed images work better than text heavy site pages.
  7. 7. Checklist for asuccessful website Which bringsus to text…• Don‟t use too much text.• Break your content with headings and bullet points.• White space on your site is as important as the text around it.• Visitors will glance at a page and only read what „jumps out‟.
  8. 8. Checklist for asuccessful website Newsletters?• If you publish a newsletter make it easy for visitors to find it.• Have the subscribe action in an easy to read place.• Have a link to or show previous issues.
  9. 9. Checklist for asuccessful website Gettingsocial!• Make it easy for visitors to follow you.• Make it easy for visitors to share your content with their networks.• Use some of the many plugins available to encourage interactions with your site.
  10. 10. Checklist for asuccessful website Video is king• Use video to show personality.• Using video is great for SEO and site visibility.• Use video to encourage viral behaviour.• Use video instead of text to convey your message.
  11. 11. Checklist for asuccessful website Use a blog to:• Raise your profile as an expert.• Encourage interaction.• Keep your website content moving.• Convey a message.• Provide added service value