THE GOOD DESIGN.
 
<ul><li>Colour scheme </li></ul><ul><ul><li>use of mainly 3 colours only </li></ul></ul><ul><ul><li>use of red to capture ...
<ul><li>Visual Balance </li></ul><ul><ul><li>dominance of red lips which </li></ul></ul><ul><ul><li>has most visual weight...
<ul><li>Gestalt Principles </li></ul><ul><ul><li>chunking of information, </li></ul></ul><ul><ul><li>clear spacing of info...
THE BAD DESIGN.
 
<ul><li>Colour scheme </li></ul><ul><ul><li>5 main colours </li></ul></ul><ul><ul><li>Lack of focus because of the  </li><...
<ul><li>Visual Balance </li></ul><ul><ul><li>Poor separation of  </li></ul></ul><ul><ul><li>positive and negative  </li></...
<ul><li>Gestalt Principles </li></ul><ul><ul><li>Disorganized arrangement of  </li></ul></ul><ul><ul><li>the information <...
<ul><li>Typography </li></ul><ul><ul><li>Messy: Mixture of San serif </li></ul></ul><ul><li>and Serif </li></ul>
THE END .
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GOOD/BAD

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  • Blue, green red, beige and black The lack of focus because of too many seeking for attention (dunno which to focus on first) No predominant warm or cool colors(Greedy) Hence, failure of the poster to evoke some sort of emotions- very messy Normally, a poster will have a theme While cool colors have qualities of coolness in their ability to calm our emotions and focus our thoughts. Warm colors are stimulating and soothing to our emotions, which crave warmth. This is the reason red is the most successful color in our consumer society and found in such icons as Coca-Cola and red lipstick.
  • The figure itself have their own negative spaces(background), make it hard to differentiate
  • People remember image through pattern. Difficult to identify or remember (except for the title) Size – figure is bigger than background (lack of spatial interaction) Lack of proximity, hard to differentiate one message from another, based on the images. (Lack of focus) Different sizes of images, too many colors, diff types of fonts (basically, there is no similarity)- cannot bring about a coherent message about the poster No trails to follow, because images are all jumbled up The different images and text are unrelated and busy. Will be ignored by viewer and not remember it
  • Different texts are everywhere
  • GOOD/BAD

    1. 1. THE GOOD DESIGN.
    2. 3. <ul><li>Colour scheme </li></ul><ul><ul><li>use of mainly 3 colours only </li></ul></ul><ul><ul><li>use of red to capture viewer ’s </li></ul></ul><ul><ul><li>attention/focal points </li></ul></ul><ul><ul><li>use of bright, warm colour on top </li></ul></ul><ul><ul><li>of cool colour to appear more </li></ul></ul><ul><ul><li>prominent </li></ul></ul><ul><ul><li>immediate mental relation </li></ul></ul><ul><ul><li>between lips, blood, and HBO </li></ul></ul><ul><ul><li>red: intense, blood, violence, </li></ul></ul><ul><ul><li>sacrifice, passion, bold </li></ul></ul>
    3. 4. <ul><li>Visual Balance </li></ul><ul><ul><li>dominance of red lips which </li></ul></ul><ul><ul><li>has most visual weight </li></ul></ul><ul><ul><li>positive and negative spaces </li></ul></ul><ul><ul><li>are clear </li></ul></ul><ul><ul><li>some symmetrical balance </li></ul></ul><ul><ul><li>of top and bottom half gives </li></ul></ul><ul><ul><li>equilibrium </li></ul></ul><ul><ul><li>continuity top-down: </li></ul></ul><ul><ul><li>from lips, to tagline, </li></ul></ul><ul><ul><li>to title and program information </li></ul></ul>
    4. 5. <ul><li>Gestalt Principles </li></ul><ul><ul><li>chunking of information, </li></ul></ul><ul><ul><li>clear spacing of information </li></ul></ul><ul><ul><li>simple form of information </li></ul></ul><ul><ul><li>use of similarity: red colour </li></ul></ul><ul><ul><li>use of closure </li></ul></ul><ul><ul><li>organized, simplified, unified </li></ul></ul><ul><li>Typography </li></ul><ul><ul><li>sans-serif used </li></ul></ul><ul><ul><li>for impact/cleanliness </li></ul></ul><ul><ul><li>hierarchy changes in </li></ul></ul><ul><ul><li>scale and weight </li></ul></ul>
    5. 6. THE BAD DESIGN.
    6. 8. <ul><li>Colour scheme </li></ul><ul><ul><li>5 main colours </li></ul></ul><ul><ul><li>Lack of focus because of the </li></ul></ul><ul><ul><li>many competing colours </li></ul></ul><ul><ul><li>Messy: No predominant warm </li></ul></ul><ul><ul><li>or cool colours </li></ul></ul>
    7. 9. <ul><li>Visual Balance </li></ul><ul><ul><li>Poor separation of </li></ul></ul><ul><ul><li>positive and negative </li></ul></ul><ul><ul><li>spaces </li></ul></ul><ul><ul><li>Lack of symmetrical </li></ul></ul><ul><li>balance </li></ul><ul><ul><li>Unbalanced colours </li></ul></ul>
    8. 10. <ul><li>Gestalt Principles </li></ul><ul><ul><li>Disorganized arrangement of </li></ul></ul><ul><ul><li>the information </li></ul></ul><ul><ul><li>Bad separation of Figure and </li></ul></ul><ul><li>Ground </li></ul><ul><ul><li>Overcrowding of images and </li></ul></ul><ul><li>information </li></ul><ul><ul><li>Lack of similarity: Colours, </li></ul></ul><ul><ul><li>image sizes </li></ul></ul><ul><ul><li>No continuity </li></ul></ul>
    9. 11. <ul><li>Typography </li></ul><ul><ul><li>Messy: Mixture of San serif </li></ul></ul><ul><li>and Serif </li></ul>
    10. 12. THE END .
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