GAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATION
WHAT IS GAMIFICATION?
http://www.dimsumking.ca/I SAY GAMIFICATION,YOU SEE…Video Games. Badgification. Pointsification. But that’s not the whole ...
http://www.dimsumking.ca/WHAT IT ISN’TGamification shouldn’t amount to arbitrarily creating new games (think DellWordsearc...
GAMIFICATION       The integration of the mechanics that       make games fun and absorbing into       non-game platforms ...
GAMIFICATION                    ADVERGAMING                                                           Games we play       ...
GAMIFICATION                     ADVERGAMING                                                              Games created   ...
GAMIFICATION                    ADVERGAMING                                                           How we make         ...
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A bit about gamification

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A bit about gamification

  1. 1. GAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATIONGAMIFICATION
  2. 2. WHAT IS GAMIFICATION?
  3. 3. http://www.dimsumking.ca/I SAY GAMIFICATION,YOU SEE…Video Games. Badgification. Pointsification. But that’s not the whole truth ofgamification.
  4. 4. http://www.dimsumking.ca/WHAT IT ISN’TGamification shouldn’t amount to arbitrarily creating new games (think DellWordsearch) or simply injecting content into existing platforms (think Foursquare).If the only benefit of the experience is its role as a carrier for a commercialmessage, that’s a bad thing.
  5. 5. GAMIFICATION The integration of the mechanics that make games fun and absorbing into non-game platforms and experiences in order to improve engagement and participation. WHAT IT ISBut on to the present and this »gamification« thing in the digital industries today. What is that about? A common definition comesfrom one of the major service vendors, Bunchball. In short, »gamification« describes the use of design elements from video games innon-game contexts to make a product, service, or application more fun, engaging, motivating. The integration of the mechanics that make games fun and absorbing into non- game platforms and experiences in order to improve engagement and participation.
  6. 6. GAMIFICATION ADVERGAMING Games we play GAMING as kids and adultsWHAT MAKES GAMIFICATION DISTINCT?Gamification is sometimes confused with gaming, the games we play as kids andadults. Games that run the gamut from Jenga to Farmville.
  7. 7. GAMIFICATION ADVERGAMING Games created specifically for marketing GAMING purposesWHAT MAKES GAMIFICATION DISTINCT?And gamification is often confused with advergaming, games created specifically formarketing purposes.Things like Jell-O Jiggle It, McDonald’s Pong, and the CalfiorniaMilk Processor Board’s Get the Glass. But you can’t gamify what’s already a game.
  8. 8. GAMIFICATION ADVERGAMING How we make things in the world (non- game activities) more engaging GAMINGWHAT MAKES GAMIFICATION DISTINCT?But, really, gamification is about identifying the intrinsic elements that maketraditional games motivating and building these elements into non-game platforms.

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