• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media for School Chapters
 

Social Media for School Chapters

on

  • 370 views

Social media 101 for campuses involved with Journalists for Human Rights.

Social media 101 for campuses involved with Journalists for Human Rights.

Statistics

Views

Total Views
370
Views on SlideShare
370
Embed Views
0

Actions

Likes
0
Downloads
7
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft Word

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media for School Chapters Social Media for School Chapters Document Transcript

    • Social Media 101A School Chapter GuideJustine Abigail YuSocial Media CoordinatorSeptember 2011jhr | Journalists for Human Rightsweb. www.jhr.ca • tel. 416 413 0240 • fax. 416 413 1832147 Spadina Avenue, Suite 206 • Toronto, Ontario • M5V 2L7
    • Table of ContentsWhat is Social Media?....................................................................................................3Resources...............................................................................................................................................3School Chapters and Social Media ..............................................................................3General Tips & Tricks..............................................................................................................................3Creating a Dashboard..............................................................................................................................4Facebook.........................................................................................................................5Get Creative with your Profile Pic! ..........................................................................................................6Customizing your Facebook page...........................................................................................................6 The Code.............................................................................................................................................8Twitter............................................................................................................................10Who to Follow........................................................................................................................................10Create Lists...........................................................................................................................................12Use and follow hashtags........................................................................................................................12Troubleshooting...........................................................................................................13jhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 2
    • What is Social Media?Social media are the various online and mobile tools that allow people to share and discuss informationacross time and space. It includes but is not limited to social networking sites like Twitter andFacebook, news sharing and bookmarking sites like delicious and Digg, and photo and video sharingsites like Flickr and YouTube.…but as a GenY-er, you already knew that.ResourcesIn case you didn’t, here are some superb presentations that’ll give you a thorough rundown of socialmedia and their increasing importance. • Social Media in Plain English • Social Media Revolution • What the F**k is Social Media?To learn a bit more about jhr’s social media engagement efforts, browse through jhr’s prezi - “WTF isthis Social Media thing?!”School Chapters and Social Mediajhr School Chapters all across North America are already using social media tools to reach out tostudents and clubs on campus – the most widely used being Twitter and Facebook. What follows are anumber of tips and tricks to help you maximize your reach on campus and even beyond.General Tips & Tricks• Be worth following! Want to attract more followers? Be interesting! Out of all of the people and organizations that are online on Twitter and Facebook, why should anyone follow you? Be outstanding in the content that you push out to your networks! Add value. Share tips, tricks, and insights. People want to learn something new, so share information that is important to you and relevant to your followers. Make listening to you worth their time.• Be genuine. Social media thrives on authenticity. Be passionate about what you’re posting and letjhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 3
    • that show through your personality. No one wants to interact with a robot so show that there’s a person behind the screen!• Listen and respond. Show that you appreciate the feedback you receive by responding in a timely fashion, even if it is just a few words. Remember, social media is a dialogue, not a monologue! It’s a conversation!• Be generous. The Internet is all about connecting with links, so if you see something interesting, valuable, or relevant, link to it! Don’t be afraid to share other people’s information. In fact, the more you link, the more you will facilitate conversation with others and the more you’ll expand your network.• Have fun! If it’s your first time on a social networking site or blogging, explore the landscape and culture. Play around with different posts or tweets and discover what’s best for you. Don’t be afraid to dive in and just enjoy the adventure of sharing information and interacting with new people!Creating a DashboardManaging a number of social media accounts for both professional and personal use can get prettycrazy. Luckily, there are tools out there to help make our lives easier – they’re called social mediadashboards and they are a godsend. Dashboards allow you to manage multiple accounts at the sametime on one simple and easy-to-use website.For example, I currently use Hootsuite to manage four different social media accounts: my Twitteraccount, jhr’s Twitter and Facebook account, and another organization’s Twitter account. Here aresome of the great advantages of using a tool like this: • I don’t have to log in and out of my different accounts because Hootsuite immediately logs me in to all of them. • I can schedule my tweets and status updates into the future so I don’t have to spend my life glued to the computer updating Twitter and Facebook. • I can see monitor all my mentioned (@) tweets, DMs, lists, home feed, and saved hashtag searches in one page. No need to click anywhere else! • I can track statistics (quite possibly the most important part about social media)! Hootsuite has a feature that aggregates the number of times people clicked on your links. This gives you a chance to assess how effective your social media efforts are.jhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 4
    • Here’s just a small snapshot of what I see on my dashboard.If you want to set up a Hootsuite account on your own and need a little help getting started, feel free tocontact me at justine@jhr.ca.FacebookA large majority of Canadians and Americans between the age of 18-24 are on Facebook so having apresence on this social networking site is absolutely essential. I spent a lot of time on Facebook when Iwas in university (ok, even until now) and I know other students do too. Tap into that and make thattime productive by spreading relevant news items about human rights in general and more specifically,ways to get involved with jhr at your campus.jhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 5
    • Get Creative with your Profile Pic! Do something different with your Facebook profile picture! It’s the first thing that anyone sees when browsing so make sure it’s engaging! Feel free to create your own twist on our official logo. For example, take a look at Concordia’s profile pic on the left side here. I love it for a number of reasons: a) It’s got a fun and empowering photo as the backdrop. None of that usual development pornography b) There is an immediate call to action (follow us) c) It tells you right away where to find them online. d) It’s huge. e) It’s still in line with jhr’s branding. In other words, it’s awesome. Quite possibly even better than jhr’s current profile pic!Customizing your Facebook pageTo make your Facebook page stand out, why not create a custom welcome page to attract newfollowers and give them that extra push to click that “like” button! Check out jhr’s custom page:jhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 6
    • To create a custom tab, you need the Static HTML app which you can install into your Facebook pageby clicking here.Once you’ve done, click on the Static HTML Welcome tab on the left hand panel of your page. At thispoint, you’ll need to plug in some coding (which looks like gibberish if you haven’t played around withHTML before).jhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 7
    • The CodeTo make things easy for you, you can use this custom coding I’ve developed for your chapter. Just plugin the code where it says “Enter your content here”. It’ll look very similar to our official jhr page…feelfree to change it up and customize it on your own! If you’re struggling, hit me up at justine@jhr.ca.**Don’t forget to change the parts in red._______________________________________________________________________________<center><a href="LINK TO YOUR SCHOOL CHAPTER BLOG/JHR WEBSITE GOES HERE"><imgsrc="http://justineabigail.squarespace.com/storage/joinus.jpg" height="80" width="560" style="border-style: none"/></a> <img src="http://www.jhr.ca/schools/wp-content/uploads/2010/09/welcomeheader1.jpg"> <div> <p><img src="http://www.jhr.ca/schools/wp-content/uploads/2011/01/welcomecut.jpg" style="float:left"height="250" width="130" /></p><p><font size="2"> Welcome to <b>jhr</b> (Journalists for Human Rights) [YOUR UNIVERSITY/COLLEGE NAME]Chapter! We are an organization that works towards a world where everyone is fully aware of theirhuman rights and where every day citizens mobilize to actively fight against human rights violationsand abuses. <br><br>We believe that awareness is the first and most necessary step towards ending rights abuses.<br><br>jhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 8
    • Take those first steps with us. Join the movement. <br><br> <a href="mailto:YOUR CHAPTER’S EMAIL"><img src="http://www.jhr.ca/schools/wp-content/uploads/2010/09/email.jpg" style="border-style: none"/></a><a href="YOUR TWITTER URLGOES HERE" target="_blank"><img src="http://www.jhr.ca/schools/wp-content/uploads/2010/09/twitter.jpg" style="border-style: none"/></a><a href="YOUR BLOG’S RSSFEED/URL GOES HERE" target="_blank"><img src="http://www.jhr.ca/schools/wp-content/uploads/2010/09/rss.jpg" style="border-style: none"/></a> </font></p> </div>_______________________________________________________________________________Your custom landing page will looking something like this…jhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 9
    • TwitterIt’s the growing beast of social networking sites. You already know what it is – the social networking sitethat comes in bite-sized status updates of 140 characters per tweet! It’s a great tool to keep on top ofthe news in real time, assess current trends, and connect with like-minded others who are interested inthe same things that you as an individual or as an organization may be. Here are a few quick tips tohelp boost your activity and visibility!Who to FollowHere’s just a brief list of industry professionals who I think you should follow to get you started on yourTwitter journey! It isn’t the be all and end all of Twitter lists. Feel free to suggest relevant folks that youthink jhr should follow!Your fellow School Chapters!Here’s a pretty natural place to start. jhr’s School Chapters all have the same goal of making everyonein the world fully aware of their rights. So you can bet that their tweets will be relevant and retweetable!Carleton U - @carletonJHRConcordia U - @jhrConUKing’s College - @jhrkingsRyerson U - @ryejhrQueen’s U - @jhr_queensRed River College - @jhrRRCSimon Fraser U - @jhr_SFUSt. Thomas U - @jhrstuU of Toronto - @jhrUofTYork U - @jhrYorkRutgers U - @JHRrutgersIndiana U - @jhriuHuman Rights/Development OrganizationsUN - @UNHuman Rights Watch - @hrwAmnesty International - @amnestyonlineGlobal Voices - @globalvoicesWITNESS - @witnessorgUN Women - @UN_Womenjhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 10
    • UN Development - @UNDPUNHCR - @refugeewomenUNICEF - @UNICEFWorld Food Programme - @WFPTransparency Int’l - @anticorruptionGuardian Dev’t @GdnDevelopmentJournalism Organizations/ FiguresNieman Lab - @NiemanLabICFJ - @ICFJCAJ - @CdnAssocJournCPJ - @pressfreedomCPJ Africa - @africamedia_CPJUT Knight Center - @utknightcenterIREX Media - @irexmediaLauren Wolfe - @Wolfe321Geoffrey York - @geoffreyyorkNick Kristof - @nickkristofjhr Head Office and Overseas StaffThe following is a list of key people working at jhr’s head office and international offices that are doingsocial media right! You can view a list of all our current and former staff athttp://twitter.com/#!/jhrnews/jhrfamily/membersBen Peterson - @jhrbenRachel Pulfer - @Rachel_PulferDanny Glenwright - @DGlenwrightNikki Whaites - @nikkiwhaitesKen Zolotar - @kenzolotarTravis Lupick - @tlupickKatie Lin - @katiechlinKathryn Sheppard - @sheppo86Aaron Leaf - @aaronleafJennifer Hollett - @jenniferhollettJustine Yu - @justineabigailjhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 11
    • Create ListsTwitter lets you clump people together into relevant “lists”. So for example, jhr’s followers have listed usunder “human rights”, “world news”, “journalists”, “activists”, etc, etc. Similarly, we’ve made lists ofpeople we like to follow too: “jhrfamily”, “journalists”, “development orgs”. It’s a great way to organizetweets by topics and to manage the content coming in from your Twitter feed.Use and follow hashtagsWTF are those #s that people keep adding in front of words? They’re called hashtags. And again,they’re a way to organize tweets around a certain topic. For example, if you’re tweeting aboutinternational development, you’d use the hashtag #globaldev. A quick search of #globaldev will showyou what everyone around the world are saying about the particular topic. It’s a great way not just tosee what everyone else is talking about, but it’ll also boost your visibility online as people who aren’tfollowing you will see your tweet.You can even save any hashtag search so that you can easily reference it any time in the future on theright hand panel of you Twitter page. No need to type it in again!Here are some hashtags that jhr keeps an eye on:#rightsmedia#humanrights#globaldev#journalism#mediajhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 12
    • TroubleshootingIf you ever need any help on the social media front, I’m your girl. You can contact me, jhr’s SocialMedia Coordinator, at justine@jhr.ca or shoot me a tweet at @justineabigail.Peace, love, and social media.jhr | Journalists for Human Rights www.jhr.ca SOCIAL MEDIA FOR SCHOOL CHAPTERS 13