WordPress Optimization - WordCampLA 09-10-11

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Justin Dorfman's Presentation at WordCamp LA

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WordPress Optimization - WordCampLA 09-10-11

  1. 1. WPO(WordPress Optimization) By: Justin Dorfman NetDNA / MaxCDN @jdorfman
  2. 2. About MeOccupation: Support Engineer (A cooler title than Customer Service Representative)Age: 26Born and Raised: L.A.Hobbies: Basketball, Blogging,Reading, Designing, WalkingColor: GREEN Zoe “Chillin” 2011 @jdorfman
  3. 3. What the HELL is WPO?WPO = WEB PAGE OPTIMIZATION A.K.A.WORDPRESS OPTIMIZATION @jdorfman
  4. 4. WHY SHOULD YOU CARE? 400 ms slower = 5-9% drop in full- page traffic (Users leaving before the page finishes loading) 500 ms slower = 20% drop in traffic -100 ms slower = 1% drop in sales - @jdorfman
  5. 5. WHY SHOULD YOU CARE?100 ms slower = 1% drop in sales - @jdorfman
  6. 6. WHY SHOULD YOU CARE?100 ms slower = 1% drop in sales - @jdorfman
  7. 7. WHY SHOULD YOU CARE?You can spend THOU$ANDS on SEO, but if your site loads slow,you will loose your audience, time and money! @jdorfman
  8. 8. WHY SHOULD YOU CARE? Zuck Loves Speed! 750 Million People Seem to Appreciate it... @jdorfman
  9. 9. W3-Total Cache: Get it!At least 10x improvement in overall site performanceImproved conversion rates"Instant" subsequent page views: browser cachingUp to 80% bandwidth savings via minify Trusted by: @jdorfman
  10. 10. W3-Total Cache: Minify @jdorfman
  11. 11. W3-Total Cache: Minify @jdorfman
  12. 12. W3-Total Cache: Minify @jdorfman
  13. 13. W3-Total Cache: Minify @jdorfman
  14. 14. W3-Total Cache: CDN http://ledfrog.com/blog/2010/09/visual-design-cdn/ @jdorfman
  15. 15. W3-Total Cache: CDN @jdorfman
  16. 16. W3-Total Cache: CDN @jdorfman
  17. 17. W3-Total Cache: CDN @jdorfman
  18. 18. W3-Total Cache: Cache-Control Headers http://linuxgazette.net/132/pfeiffer.html @jdorfman
  19. 19. W3-Total Cache: Cache-Control Headers @jdorfman
  20. 20. W3-Total Cache: Cache-Control Headers @jdorfman
  21. 21. W3-Total Cache: Cache-Control Headers @jdorfman
  22. 22. W3-Total Cache: Cache-Control Headers @jdorfman
  23. 23. W3-Total Cache: Cache-Control Headers @jdorfman
  24. 24. Bottom Line... @jdorfman
  25. 25. WPO Tools I use on the Reg• WebPageTest.org• FireBug• CatchPoint.com• YSlow• Google Page Speed• Pingdom Tools Thanks for Listening! @jdorfman

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