CREATING GREAT ONLINE
       BUSINESS
       BY JUSTIN DAVIES
        EMERGINATION




                          emerginat...
WHAT WILL WE COVER?

THE TWO ESSENTIAL PARTS OF ONLINE STRATEGY

A REAL LIFE EXAMPLE - FROM ZERO TO HERO

... THAT COVERS ...
A NICE HOTEL IN THE DESERT
WITHOUT THE ROADS TO GET THERE... IS POINTLESS
emergination
AN EFFECTIVE DIGITAL STRATEGY


 WE MUST CONSIDER

  HOW TO GET CUSTOMERS TO THE SHOP

  WHAT THEY SEE WHEN THEY GET THERE...
CASE STUDY
WWW.TRANSGLOBALSHIPPING.COM.AU




                                 emergination
ENQUIRIES AND TRAFFIC = 0
  WWW.TRANSGLOBALSHIPPING.COM.AU
4 KEYS TO DIGITAL STRATEGY

1. WEBSITE REVIEW - COMPREHENSIVE REPORT COVERING
ANALYSIS OF TRAFFIC, DESIGN, USABILITY, TECH...
TRANSGLOBAL SHIPPING
A HUGE INCREASE IN TRAFFIC AND QUALIFIED LEADS AT A
      FRACTION OF THE COST OF YELLOW PAGES
DRIVING TRAFFIC

       ORGANIC          COST          GREAT
       SEARCH         PER CLICK      CONTENT
A GREAT WEBSITE ...
SO WHAT HAPPENED?




                    emergination
emergination
GOOGLE IS THE NEW
  BATTLEGROUND FOR BUSINESS

FOR MANY, IF YOU DON’T EXIST ON GOOGLE... WELL, YOU
DON’T EXIST

THE MAJORI...
TELL TALE SIGNS THAT
     A STRATEGY IS NEEDED
“MY WEBSITE IS CRAP / NOT GENERATING TRAFFIC”

“SENSIS ARE NOW TRYING TO FL...
ONLINE BUSINESS SYSTEM
 ONCE THE BASICS ARE ESTABLISHED THERE IS STILL A
     GREAT DEAL OF VALUE THAT CAN BE ADDED.

YOU ...
ONLINE BUSINESS




 FREE TRIAL AVAILABLE AT
WWW.EMERGINATION.COM.AU
                            emergination
emergination
emergination
emergination
emergination
emergination
CREATING GREAT ONLINE
       BUSINESS
       BY JUSTIN DAVIES
        EMERGINATION




                          emerginat...
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Emergination online business strategy

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Overview of developing an online business strategy together with a case study on Transglobalshipping.com.au

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  • Emergination online business strategy

    1. 1. CREATING GREAT ONLINE BUSINESS BY JUSTIN DAVIES EMERGINATION emergination
    2. 2. WHAT WILL WE COVER? THE TWO ESSENTIAL PARTS OF ONLINE STRATEGY A REAL LIFE EXAMPLE - FROM ZERO TO HERO ... THAT COVERS THE PROCESS A BRIEF INTRODUCTION TO THE SYSTEM THAT UNDERPINS THE ACTIVITIES WHY? SO YOU CAN SEE THE VALUE THAT CAN BE ADDED TO YOUR BUSINESS AND OTHERS... emergination
    3. 3. A NICE HOTEL IN THE DESERT WITHOUT THE ROADS TO GET THERE... IS POINTLESS
    4. 4. emergination
    5. 5. AN EFFECTIVE DIGITAL STRATEGY WE MUST CONSIDER HOW TO GET CUSTOMERS TO THE SHOP WHAT THEY SEE WHEN THEY GET THERE HOW WE GET THEM BACK CAN WE GET THEM TO BRING THEIR FRIENDS emergination
    6. 6. CASE STUDY WWW.TRANSGLOBALSHIPPING.COM.AU emergination
    7. 7. ENQUIRIES AND TRAFFIC = 0 WWW.TRANSGLOBALSHIPPING.COM.AU
    8. 8. 4 KEYS TO DIGITAL STRATEGY 1. WEBSITE REVIEW - COMPREHENSIVE REPORT COVERING ANALYSIS OF TRAFFIC, DESIGN, USABILITY, TECHNICAL ISSUES, COMPETITOR SITES AND OPPORTUNITIES TO BECOME CATEGORY LEADER 2. KEYWORDS REVIEW - DISCOVERY ANALYSIS USING UNIQUE RESEARCH TOOL AND METHOD TO DETERMINE WHICH WORDS ARE AVAILABLE TO BUILD UPON FOR COST PER CLICK AND ORGANIC SEARCH 3. SITE REDESIGN AND DEVELOPMENT 4. ONLINE BUSINESS PLATFORM - EASILY UPDATE WEB CONTENT, BUILD YOUR DATABASE, COMMUNICATE WITH YOUR CUSTOMERS emergination
    9. 9. TRANSGLOBAL SHIPPING A HUGE INCREASE IN TRAFFIC AND QUALIFIED LEADS AT A FRACTION OF THE COST OF YELLOW PAGES
    10. 10. DRIVING TRAFFIC ORGANIC COST GREAT SEARCH PER CLICK CONTENT A GREAT WEBSITE NEEDS ALL THREE TRAFFIC STRATEGIES ORGANIC SEARCH - WHAT GOOGLE DELIVERS FOR FREE COST PER CLICK - GOOGLE ADS GREAT CONTENT - WHY VISITORS WILL GO THERE IN THE FIRST PLACE - AND TIED INTO SEARCH TERMS emergination
    11. 11. SO WHAT HAPPENED? emergination
    12. 12. emergination
    13. 13. GOOGLE IS THE NEW BATTLEGROUND FOR BUSINESS FOR MANY, IF YOU DON’T EXIST ON GOOGLE... WELL, YOU DON’T EXIST THE MAJORITY OF BUSINESSES HOWEVER DO NOT HAVE AN EFFECTIVE STRATEGY FOR CREATING ONLINE BUSINESS GETTING YOUR OWN BUSINESS NAME TO RANK HIGHLY IN GOOGLE USEFUL. HOWEVER WHEN CUSTOMERS LOOK FOR A SOLUTION TO A PROBLEM YOU CAN SOLVE, THEY WILL TYPE ODD TERMS INTO GOOGLE - AND NOT YOUR BUSINESS NAME IT REQUIRES CONSTANT VIGILANCE emergination
    14. 14. TELL TALE SIGNS THAT A STRATEGY IS NEEDED “MY WEBSITE IS CRAP / NOT GENERATING TRAFFIC” “SENSIS ARE NOW TRYING TO FLOG ME GOOGLE ADS. I DON’T KNOW IF THESE PACKAGES ARE GOOD VALUE” “WE DON’T GET ENOUGH LEADS INTO OUR BUSINESS” “I’D LIKE TO BE ON PAGE ONE ON GOOGLE” “I’M THINKING ABOUT CREATING A BLOG, LINKED IN PROFILE, TWITTER, FACEBOOK, GMAIL....” emergination
    15. 15. ONLINE BUSINESS SYSTEM ONCE THE BASICS ARE ESTABLISHED THERE IS STILL A GREAT DEAL OF VALUE THAT CAN BE ADDED. YOU CAN KEEP CONTROL AND KEEP IN TOUCH EFFECTIVELY WITH DIFFERENT CUSTOMER GROUPS (PREMIUM, MID LEVEL AND ENTRY LEVEL CUSTOMERS) MONITORING EFFECTIVENESS OF THE SYSTEM emergination
    16. 16. ONLINE BUSINESS FREE TRIAL AVAILABLE AT WWW.EMERGINATION.COM.AU emergination
    17. 17. emergination
    18. 18. emergination
    19. 19. emergination
    20. 20. emergination
    21. 21. emergination
    22. 22. CREATING GREAT ONLINE BUSINESS BY JUSTIN DAVIES EMERGINATION emergination
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