SEO & Social Media  For Entrepreneurs
12 Minute Hi-Def 3D Overview <ul><li>You Guys </li></ul><ul><li>SEO For The Biz (May Not Be Worth It) </li></ul><ul><li>SE...
Entrepreneur ≠ CEO Entrepreneur = Demand
SEO 1  Rule to Rule Them All
Everyone Can Be Equally Skilled. How Many Can Be Top of Mind?
<ul><li>Referral Heuristics </li></ul><ul><li>Availability </li></ul><ul><li>Friendship </li></ul><ul><li>Reciprocation </...
1 Real Life Friend > 20 Online Advocates My Social Media “Strategy”
Create + Promote
Lead + Support
SCOTT COWLEY [email_address] @scottcowley on Twitter scottergories.com ZAGG.com
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Zagg web startup group

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Zagg web startup group

  1. 1. SEO & Social Media For Entrepreneurs
  2. 2. 12 Minute Hi-Def 3D Overview <ul><li>You Guys </li></ul><ul><li>SEO For The Biz (May Not Be Worth It) </li></ul><ul><li>SEO = TOMA </li></ul><ul><li>Your Purpose in Social Media </li></ul><ul><li>Production & Leadership </li></ul>
  3. 3. Entrepreneur ≠ CEO Entrepreneur = Demand
  4. 4. SEO 1 Rule to Rule Them All
  5. 5. Everyone Can Be Equally Skilled. How Many Can Be Top of Mind?
  6. 6. <ul><li>Referral Heuristics </li></ul><ul><li>Availability </li></ul><ul><li>Friendship </li></ul><ul><li>Reciprocation </li></ul><ul><li>Evidence </li></ul><ul><li>Not: </li></ul><ul><li>Google </li></ul><ul><li>Maximizing </li></ul>
  7. 7. 1 Real Life Friend > 20 Online Advocates My Social Media “Strategy”
  8. 8. Create + Promote
  9. 9. Lead + Support
  10. 10. SCOTT COWLEY [email_address] @scottcowley on Twitter scottergories.com ZAGG.com

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