The New Brand Landscape

by Justin Basini on Nov 19, 2009

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Presentation that I gave to the UK Carlsberg Marketing Team. Shares three thoughts on how the brand landscape is changing and what opportunities this presents for brands.

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Presentation that I gave to the UK Carlsberg Marketing Team. Shares three thoughts on how the brand landscape is changing and what opportunities this presents for brands.

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The New Brand Landscape — Presentation Transcript

Most Information flows in a uniform adoption ... but organisations curve are slow to change This information makes people demand change ... which is getting faster

Endsleigh Insurance

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Endsleigh Insurance

Endsleigh Insurance We’re consuming resources as though there are 3 planets, not 1 Sustainability isn’t compatible with consumerism in it’s current form Source: WWF, One Planet Living 2009

Endsleigh Insurance

Endsleigh Insurance The world cannot support 9bn consumers There are not enough resources Source: WWF, One Planet Living 2009 Source: US Census

Endsleigh Insurance

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The New Brand Landscape

by Justin Basini on Nov 19, 2009

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The New Brand Landscape — Presentation Transcript