The different roles of social networks - Facebook v. Twitter

by Justin Basini on Sep 24, 2009

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Will Twitter and Facebook attack each other? Are they in competition? This presentation shares a model of social relationships and usage data on the social networks which would suggest they are complem...

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The different roles of social networks - Facebook v. Twitter — Webinar Transcript

The different role of social networks: Facebookv Twitter
v
Blog by Justin Basini
EMAIL: justin@basini.com
WEB: www.basini.com
BLOG: http://justinbasini.blogspot.com
Twitter @justinbasini: www.twitter.com/justinbasini
www.basini.com & Justinbasini.blogspot.com
© Justin Basini, 2009

How social networks play and serve differing roles
www.basini.com & Justinbasini.blogspot.com
© Justin Basini, 2009

How social networks play and serve differing roles
Increasing numbers
Decreasing time
Decreasing Intimacy
www.basini.com & Justinbasini.blogspot.com
© Justin Basini, 2009

How social networks play and serve differing roles
Increasing numbers
Decreasing time
Decreasing Intimacy
Lots of loose connections which are virtual (i.e. Little link with the real world), characterised by frequent short interactions. Little/No responsibility to these connections.
Smaller number of connections with people that often have a real world link (i.e. Are friends, have been friends or colleagues). Some responsibility to these connections.
www.basini.com & Justinbasini.blogspot.com
© Justin Basini, 2009

How social networks play and serve differing roles: statistics
Data pulled from various sources by Justin Basini, www.basini.com / justinbsini.blogspot.com
Please note all these data are somewhat flaky but I believe directionally correct and are all end 2008 or 2009.
* I’ve calculated this by total number of minutes spent on site per user per average visit
www.basini.com & Justinbasini.blogspot.com
© Justin Basini, 2009

daviddellostritto Nice presentation, Justin, thanks for sharing it. 2 years ago

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Justin Basini , Marketer, Entrepreneur and Author at Basini & Company www.basini.com & ALLOW www.i-allow.com Thanks Mary - glad you liked it. Feel free to use the diagrams (please include a note of who they came from though!) 2 years ago

Mary Di Monaco , EFL teacher at Instituto Oxford Rosario Very interesting presentation, Justin. Clear explanation of the different roles of all these social networks. Great diagrams too. Thanks! 2 years ago

The different roles of social networks - Facebook v. Twitter

by Justin Basini on Sep 24, 2009

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The different roles of social networks - Facebook v. Twitter — Webinar Transcript