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The different roles of social networks - Facebook v. Twitter
The different roles of social networks - Facebook v. Twitter
The different roles of social networks - Facebook v. Twitter
The different roles of social networks - Facebook v. Twitter
The different roles of social networks - Facebook v. Twitter
The different roles of social networks - Facebook v. Twitter
The different roles of social networks - Facebook v. Twitter
The different roles of social networks - Facebook v. Twitter
The different roles of social networks - Facebook v. Twitter
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The different roles of social networks - Facebook v. Twitter

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Will Twitter and Facebook attack each other? Are they in competition? This presentation shares a model of social relationships and usage data on the social networks which would suggest they are …

Will Twitter and Facebook attack each other? Are they in competition? This presentation shares a model of social relationships and usage data on the social networks which would suggest they are complementary not competitive because they fulfil different consumer needs.

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  • 1. The different role of social networks: Facebookv Twitter<br />v<br />Blog by Justin Basini<br />EMAIL: justin@basini.com<br />WEB: www.basini.com<br />BLOG: http://justinbasini.blogspot.com<br />Twitter @justinbasini: www.twitter.com/justinbasini<br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />
  • 2. How social networks play and serve differing roles <br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />
  • 3. How social networks play and serve differing roles <br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />
  • 4. How social networks play and serve differing roles <br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />
  • 5. How social networks play and serve differing roles <br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />
  • 6. How social networks play and serve differing roles <br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />
  • 7. How social networks play and serve differing roles <br />Increasing numbers<br />Decreasing time<br />Decreasing Intimacy<br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />
  • 8. How social networks play and serve differing roles <br />Increasing numbers<br />Decreasing time<br />Decreasing Intimacy<br />Lots of loose connections which are virtual (i.e. Little link with the real world), characterised by frequent short interactions. Little/No responsibility to these connections.<br />Smaller number of connections with people that often have a real world link (i.e. Are friends, have been friends or colleagues). Some responsibility to these connections. <br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />
  • 9. How social networks play and serve differing roles: statistics <br />Data pulled from various sources by Justin Basini, www.basini.com / justinbsini.blogspot.com<br />Please note all these data are somewhat flaky but I believe directionally correct and are all end 2008 or 2009.<br />* I’ve calculated this by total number of minutes spent on site per user per average visit<br />www.basini.com & Justinbasini.blogspot.com<br />© Justin Basini, 2009<br />

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