Presentation: Escaping the Matrix by Justin Basini, Battle of the Big Thinking 2009

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Presentation slides of the presentation given by Justin Basini at the Battle of the Big Thinking, 26th November 2009. The presentation poses some questions about the role of marketing today and its impact on society and proposes some changes to leverage marketing and business for the common good.

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Presentation: Escaping the Matrix by Justin Basini, Battle of the Big Thinking 2009

  1. 1. IDEAS PERCEPTION UNDERSTANDING
  2. 2. BUY BUY BUY BUY BUY
  3. 3. CONSUMP T ION ECONOMICS $60,000,000,000,000 Sixty trillion dollars Global GDP CONS ER V ATION ECONOMICS
  4. 4. MASS COMMUNICAT IONS INTERNET + MEDIA CONVERGENCE MASS INT ER ACTIONS
  5. 5. CONSUME MORE T HINGS FAS T ER SUSTAINABLE PRODUCT PLATFORMS USE L ES S T HINGS S L OWER
  6. 6. CORPORATIONS

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