Drowning Under the Loyalty Wave

Drowning Under the Loyalty Wave A consumer perspective Justin Barrie CMO 0423 302 814 [email_address]

Too many cards … … too little time.

The Reality of the Wallet
82% said they were members of programs
Females could recall 5 cards
Males could recall 3 cards
31% said they used them regularly

The Redemption Gap
56% said they saved less than $100 per year
15% of women said they carefully scheduled their purchases based on loyalty offers
55% of men said they rarely redeemed
97% said they would use them more if it was easier to earn rewards

The Redemption Positives
The three main areas of redemption identified were retail discounts (54%), petrol (48%) and coffee (39%)
75% of respondent identified having a supermarket card
68% were more likely to redeem points more now as a result of the economic climate
5% thought they saved over $500 (or a significant benefit) a year be being active

The Perkler Experience
Over 250,000 page views in three weeks
Average of 15 loyalty cards per virtual wallet (over 30,000 individual cards overall)
68% of members female with an average age of 40 (male average 43)
Highest rating segment on our appearance on A Current Affair

Tricks to engage consumers!

Tricks to engage consumers
Find out what they like and where they are
Link loyalty to the point of purchase
Offer tailored rewards and instant benefits
Support physical retail locations with digital tools
Tap into social media communities

Justin Barrie CMO 0423 302 814 [email_address] Come and see us at Stand B32

Drowning Under the Loyalty Wave

by Justin Barrie on Oct 08, 2009

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Drowning Under the Loyalty Wave — Presentation Transcript