Drowning Under the Loyalty Wave A consumer perspective Justin Barrie CMO 0423 302 814 [email_address]

Too many cards … … too little time.

The Reality of the Wallet 82% said they were members of programs Females could recall 5 cards Males could recall 3 cards 31% said they used them regularly

The Reality of the Wallet

82% said they were members of programs

Females could recall 5 cards

Males could recall 3 cards

31% said they used them regularly

The Redemption Gap 56% said they saved less than $100 per year 15% of women said they carefully scheduled their purchases based on loyalty offers 55% of men said they rarely redeemed 97% said they would use them more if it was easier to earn rewards

The Redemption Gap

56% said they saved less than $100 per year

15% of women said they carefully scheduled their purchases based on loyalty offers

55% of men said they rarely redeemed

97% said they would use them more if it was easier to earn rewards

The Redemption Positives The three main areas of redemption identified were retail discounts (54%), petrol (48%) and coffee (39%) 75% of respondent identified having a supermarket card 68% were more likely to redeem points more now as a result of the economic climate 5% thought they saved over $500 (or a significant benefit) a year be being active

The Redemption Positives

The three main areas of redemption identified were retail discounts (54%), petrol (48%) and coffee (39%)

75% of respondent identified having a supermarket card

68% were more likely to redeem points more now as a result of the economic climate

5% thought they saved over $500 (or a significant benefit) a year be being active

The Perkler Experience Over 250,000 page views in three weeks Average of 15 loyalty cards per virtual wallet (over 30,000 individual cards overall) 68% of members female with an average age of 40 (male average 43) Highest rating segment on our appearance on A Current Affair

The Perkler Experience

Over 250,000 page views in three weeks

Average of 15 loyalty cards per virtual wallet (over 30,000 individual cards overall)

68% of members female with an average age of 40 (male average 43)

Highest rating segment on our appearance on A Current Affair

Tricks to engage consumers!

Tricks to engage consumers Find out what they like and where they are Link loyalty to the point of purchase Offer tailored rewards and instant benefits Support physical retail locations with digital tools Tap into social media communities

Tricks to engage consumers

Find out what they like and where they are

Link loyalty to the point of purchase

Offer tailored rewards and instant benefits

Support physical retail locations with digital tools

Tap into social media communities

Justin Barrie CMO 0423 302 814 [email_address] Come and see us at Stand B32