An Introduction to Social Media

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An introduction to Social Media for sports organisations in the Australian Capital Territory, delivered by Design Managers Australia for the ACT Government.

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An Introduction to Social Media

  1. 1. ACT Sport and Recreation Social Media Workshop Series 2011 Workshop 1 – an introduction to social media
  2. 2. Welcome! <ul><li>Let’s introduce ourselves </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Organisation </li></ul></ul><ul><ul><li>Position / responsibility </li></ul></ul><ul><ul><li>Social media experience </li></ul></ul><ul><ul><li>General communication experience </li></ul></ul><ul><ul><li>What you’d like to achieve tonight </li></ul></ul>6.00
  3. 3. Agenda <ul><li>Section 1 – understand what social media is </li></ul><ul><ul><li>Definitions </li></ul></ul><ul><ul><li>Audiences </li></ul></ul><ul><li>Section 2 – using social media </li></ul><ul><ul><li>Demos of the main platforms </li></ul></ul>6.15
  4. 4. Before we start – why? <ul><li>There is constant pressure to use social media, but does it fit with sports and sports organisations? </li></ul>Social Media is.... INCLUSIVENESS ENGAGEMENT CONNECTION ACCESS PEOPLE-DRIVEN PASSION Sport is about.... PARTICIPATION PROMOTION EVENTS ALLEGIANCE PEOPLE PASSION
  5. 5. Defining Social Media <ul><li>A brief history of social media </li></ul>6.20 Web 1.0 : a one-way read/write, centralised experience. (1997~2007) A brand, person, company etc. builds a website, populates with content. People visit that website to read the content but have limited ways to interact, dialogue and generate unique content to share with the site owner and other visitors. Some interaction occurs through forums, message boards and email. In web 1.0, users would typically browse via a singular device, the PC. Social Media Athlete – Wirestone, via Slideshare
  6. 6. Defining Social Media <ul><li>A brief history of social media </li></ul>6.20 Web 2.0 : The participatory, social & decentralised web (~2007-now) The new web empowers people to interact, generate and share multi-media content across the web, seamlessly. Moved from a solo activity to a series of participatory activities enabled by new web applications, platforms, technologies and methodologies. These platforms are accessible from multiple devices – the PC, netbooks, mobile phones, interactive TV, media players and gaming consoles. Social Media Athlete – Wirestone, via Slideshare
  7. 7. Defining Social Media <ul><li>Definitions of social media </li></ul>6.20 OBJECTIVE PLATFORM EXAMPLES Online Communities Facebook, LinkedIn, Google + Media Sharing YouTube, Flickr, Instagram Micro-Blogging Twitter, Tumblr, Posterous, FourSquare Rating and Linking AddThis, DIGG, Bit.ly Broadcasting Email, MailChimp Others Twibbons
  8. 8. Defining Social Media <ul><li>Use of social media </li></ul><ul><ul><li>Broadcast </li></ul></ul><ul><ul><ul><li>Get messages out and get them out to more people than ever before; promotion direct to the public </li></ul></ul></ul><ul><ul><li>Network </li></ul></ul><ul><ul><ul><li>Reach stakeholders, athletes and volunteers and engage with them (virtually) face to face </li></ul></ul></ul><ul><ul><li>Promote your brand </li></ul></ul><ul><ul><ul><li>Stake a place in crowded markets </li></ul></ul></ul>6.20
  9. 9. Social Media in Action 6.20 An audience of 16 Becomes 1510 Then over 8000
  10. 10. Defining Your Audiences <ul><li>Who do you speak to? </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><ul><li>Why? </li></ul></ul></ul><ul><ul><ul><li>What’s in it for you? </li></ul></ul></ul><ul><ul><ul><li>What’s in it for them? </li></ul></ul></ul><ul><ul><ul><li>Broadcast, Network, Promote </li></ul></ul></ul>6.45 <ul><li>Exercise </li></ul><ul><li>Use the blank paper on your table </li></ul>
  11. 11. Break <ul><li>See you at 7.15 </li></ul>7.00
  12. 12. Social Media – the landscape <ul><li>The Best – September 2011 </li></ul><ul><ul><li>Facebook: 10,628,600 users </li></ul></ul><ul><ul><li>YouTube: 9.9mil unique views per month </li></ul></ul><ul><ul><li>Blogspot: 4.6m il unique views per month </li></ul></ul><ul><ul><li>WordPress: 2mil unique views per month </li></ul></ul><ul><ul><li>LinkedIn: 1.8mil unique views per month </li></ul></ul><ul><ul><li>Twitter: 1.6 mil unique views per month </li></ul></ul><ul><ul><li>Flickr: 1.3 mil unique views per month </li></ul></ul>Via socialmedianews.com.au http://www.socialmedianews.com.au/social-media-statistics-australia-september-2011/&quot; >Social Media Statistics Australia – September 2011 Used under Creative Commons Licence
  13. 13. Social Media – the big guys <ul><li>Facebook </li></ul><ul><ul><li>The stats </li></ul></ul><ul><ul><ul><li>800 million users worldwide, half of whom log in daily </li></ul></ul></ul><ul><ul><ul><li>2 billion pieces of content liked or commented on daily </li></ul></ul></ul><ul><ul><ul><li>100,000 new users in Australia in the past month </li></ul></ul></ul><ul><ul><ul><li>10 million users in total, aiming for 90% or population between 15-60 </li></ul></ul></ul><ul><ul><li>Why would you use it? </li></ul></ul><ul><ul><ul><li>Build a fan base, promote events, run competitions </li></ul></ul></ul>7.15
  14. 14. Social Media – the big guys <ul><li>Facebook – How is it used </li></ul>
  15. 15. Social Media – the big guys <ul><li>Facebook - How is it used </li></ul>
  16. 16. Social Media – the big guys <ul><li>Facebook - How is it used </li></ul>Log in on any account Choose your category Fill in basic information Receive a step-by-step guide via email
  17. 17. Social Media – the big guys <ul><li>Facebook - How is it used </li></ul>Add a logo Find contacts and fans Publish the page
  18. 18. Social Media – the big guys <ul><li>Facebook - How is it used </li></ul>Facebook Apps Learn about performance Manage your settings
  19. 19. Social Media – the big guys <ul><li>Twitter </li></ul><ul><ul><li>The stats </li></ul></ul><ul><ul><ul><li>Around 2 millions Australian users and growing </li></ul></ul></ul><ul><ul><li>Why would you use it? </li></ul></ul><ul><ul><ul><li>To follow people of interest to you </li></ul></ul></ul><ul><ul><ul><li>To create followers who read your messages </li></ul></ul></ul><ul><ul><ul><li>As a linking platform to your other material </li></ul></ul></ul><ul><ul><ul><li>To promote in real time and engage on outcomes </li></ul></ul></ul>
  20. 20. Social Media – the big guys <ul><li>Twitter </li></ul><ul><ul><li>How is it used </li></ul></ul>
  21. 21. Social Media – the big guys <ul><li>Twitter </li></ul><ul><ul><li>How is it used </li></ul></ul>
  22. 22. Social Media – the big guys <ul><li>Twitter </li></ul><ul><ul><li>How is it used </li></ul></ul>
  23. 23. Social Media – the big guys Reply # Direct Message ReTweet
  24. 24. Social Media – the big guys
  25. 25. Social Media – the big guys <ul><li>Twitter </li></ul><ul><ul><li>Let’s have a go </li></ul></ul><ul><li>Exercise </li></ul><ul><li>Develop a 140 character message </li></ul>
  26. 26. Social Media – the big guys <ul><li>LinkedIn </li></ul><ul><ul><li>The stats </li></ul></ul><ul><ul><ul><li>100 million global accounts </li></ul></ul></ul><ul><ul><ul><li>2 million Australian accounts </li></ul></ul></ul><ul><ul><li>Why would you use it? </li></ul></ul><ul><ul><ul><li>Link to other professionals </li></ul></ul></ul><ul><ul><ul><li>Learn from like-minded groups </li></ul></ul></ul><ul><ul><ul><li>Promote activities </li></ul></ul></ul>
  27. 27. Social Media – the big guys <ul><li>LinkedIn </li></ul><ul><ul><li>How it is used </li></ul></ul>
  28. 28. Social Media – the big guys <ul><li>LinkedIn </li></ul><ul><ul><li>How it is used </li></ul></ul>
  29. 29. Social Media – specialist platforms <ul><li>Flickr </li></ul><ul><li>Instagram </li></ul><ul><li>Foursquare </li></ul><ul><li>YouTube </li></ul><ul><li>Vimeo </li></ul><ul><li>Tumblr </li></ul><ul><li>Slideshare </li></ul><ul><li>UStream </li></ul>
  30. 30. Social Media – the specialists <ul><li>Share your photos </li></ul><ul><ul><li>Flickr, Instagram </li></ul></ul>8.15
  31. 31. Social Media - the specialists <ul><li>Share where you are </li></ul><ul><ul><li>FourSquare </li></ul></ul><ul><ul><ul><li>Location based check-in </li></ul></ul></ul><ul><ul><ul><li>Can create a movement around your event </li></ul></ul></ul><ul><ul><ul><li>Usage in Australia low, potential high </li></ul></ul></ul><ul><ul><ul><li>People ‘check-in’ and as a result promote </li></ul></ul></ul>
  32. 32. Social Media - the specialists <ul><li>Share video </li></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Video sharing </li></ul></ul></ul><ul><ul><ul><li>Set up a ‘channel’ to collect your videos in one place </li></ul></ul></ul><ul><ul><ul><li>You do not control the linking and suggested videos </li></ul></ul></ul><ul><ul><li>Vimeo </li></ul></ul><ul><ul><ul><li>Same as YouTube but with much greater control over what your videos link to </li></ul></ul></ul>
  33. 33. Social Media - the specialists <ul><li>Share your thoughts </li></ul><ul><ul><li>Tumblr </li></ul></ul><ul><ul><ul><li>Microblog allows quick share of posts, links and photos </li></ul></ul></ul><ul><ul><ul><li>Growing in popularity, particularly with the young </li></ul></ul></ul><ul><ul><li>SlideShare </li></ul></ul><ul><ul><ul><li>Open source online directory of slide presentations </li></ul></ul></ul><ul><ul><ul><li>Amazing amount of topics, can spread your message to the world </li></ul></ul></ul>
  34. 34. Social Media - the specialists <ul><li>Share your event - live </li></ul><ul><ul><li>Ustream </li></ul></ul><ul><ul><ul><li>You don’t need to be on television to be seen </li></ul></ul></ul><ul><ul><ul><li>Provide access to fans to any event at any time </li></ul></ul></ul>
  35. 35. Social Media – the rest! <ul><li>Promoting a cause </li></ul><ul><ul><li>Twibbons </li></ul></ul>8.35
  36. 36. Social Media – the rest! <ul><li>Promoting a cause </li></ul><ul><ul><li>Twibbons </li></ul></ul>8.35 Set up a free campaign Choose an image Sharing on my own networks
  37. 37. Social Media – the rest! <ul><li>The new kid on the block </li></ul><ul><ul><li>Google+ </li></ul></ul><ul><ul><ul><li>Relatively small population </li></ul></ul></ul><ul><ul><ul><li>Not yet developed for business – personal focus </li></ul></ul></ul><ul><ul><ul><li>Circles = ability to have private conversations with segmented groups </li></ul></ul></ul>
  38. 38. Social Media – the rest! <ul><li>Using email to learn </li></ul><ul><ul><li>MailChimp </li></ul></ul>
  39. 39. Social Media – the rest! <ul><li>Making content go viral </li></ul><ul><ul><li>Products exist that allow you to encourage readers of your material in any platform to share what they are reading with their networks </li></ul></ul>
  40. 40. Wrap-up <ul><li>Any questions or clarification? </li></ul><ul><li>Preview of next session </li></ul><ul><ul><li>Communication Frameworks </li></ul></ul><ul><ul><li>Protocols and Rules </li></ul></ul><ul><li>Continue the conversation </li></ul><ul><ul><li>Twitter #SportRecSM </li></ul></ul><ul><ul><li>Facebook https://www.facebook.com/ACTSRS </li></ul></ul>8.55
  41. 41. Justin Barrie Principal Consultant 0423302814 @DMA_Canberra [email_address] Thanks and see you at Workshop 2!

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