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Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
Unified Brand Overview
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Unified Brand Overview

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Transcript

  • 1. Unified Media &amp; Arcadia Net NeighborhoodOverview<br />
  • 2. Marketing/Advertising Strategy<br />Brand<br /> - Quality / Attention to detail<br /> - Additional Services <br /> - Community Involvement<br /> - Educational<br />Frequency <br /> - Destination - Kids<br /> - Information - Additional Services / Cross Sell &amp; Up sell<br />Marketing / Advertising Focus<br /> - 125 New Customers (Word-of-mouth/Referrals, Print, Mail, Web)<br /> - Upsell existing customers (Flyers, Newsletter, Direct Mail)<br />Cross Marketing<br /> - Preferred Merchants<br />
  • 3. Trends in Advertising Industries<br />Last year was the worst on record for the U.S. newspaper industry.  Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America.  That is $7.5 billion less than in 2007.  Print advertising alone declined 17.7.  Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion. <br />Source: Tech Crunch – March 29, 2009<br />Annual newspaper advertising revenues (2004-2008) - Print &amp; Online<br />
  • 4. Trends in Advertising Industries<br />
  • 5. Migration to Digital Media<br /><ul><li> Demand for real-time content
  • 6. Video/Animation
  • 7. Cost of Plasma/LCD’s</li></li></ul><li>Unified Brand<br />Consistent Branding for your customers regardless of the means of communication<br />
  • 8. Media Content <br />Unified Media<br />Provides customable content, video, news within customer location AND in other local businesses <br />Content Distribution via the Internet<br />Create &amp; Manage<br />Content<br />Digital Media Player<br />
  • 9. Sample Unified Media Screen<br />
  • 10. Sample Unified Media Screen<br />
  • 11. Sample Unified Media Screen<br />
  • 12. Arcadia Net Neighborhood<br />
  • 13. Justin Balogh<br />Regional Sales Manager<br />Unified Brand<br />(602) 820-8576<br />jbalogh@unifiedbrand.com<br />

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