Unified Brand Overview

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Unified Brand Overview

  1. 1. Unified Media & Arcadia Net NeighborhoodOverview<br />
  2. 2. Marketing/Advertising Strategy<br />Brand<br /> - Quality / Attention to detail<br /> - Additional Services <br /> - Community Involvement<br /> - Educational<br />Frequency <br /> - Destination - Kids<br /> - Information - Additional Services / Cross Sell & Up sell<br />Marketing / Advertising Focus<br /> - 125 New Customers (Word-of-mouth/Referrals, Print, Mail, Web)<br /> - Upsell existing customers (Flyers, Newsletter, Direct Mail)<br />Cross Marketing<br /> - Preferred Merchants<br />
  3. 3. Trends in Advertising Industries<br />Last year was the worst on record for the U.S. newspaper industry.  Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America.  That is $7.5 billion less than in 2007.  Print advertising alone declined 17.7.  Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion. <br />Source: Tech Crunch – March 29, 2009<br />Annual newspaper advertising revenues (2004-2008) - Print & Online<br />
  4. 4. Trends in Advertising Industries<br />
  5. 5. Migration to Digital Media<br /><ul><li> Demand for real-time content
  6. 6. Video/Animation
  7. 7. Cost of Plasma/LCD’s</li></li></ul><li>Unified Brand<br />Consistent Branding for your customers regardless of the means of communication<br />
  8. 8. Media Content <br />Unified Media<br />Provides customable content, video, news within customer location AND in other local businesses <br />Content Distribution via the Internet<br />Create & Manage<br />Content<br />Digital Media Player<br />
  9. 9. Sample Unified Media Screen<br />
  10. 10. Sample Unified Media Screen<br />
  11. 11. Sample Unified Media Screen<br />
  12. 12. Arcadia Net Neighborhood<br />
  13. 13. Justin Balogh<br />Regional Sales Manager<br />Unified Brand<br />(602) 820-8576<br />jbalogh@unifiedbrand.com<br />

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