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Iterative Marketing
 

Iterative Marketing

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The presentation deck from my session at Engage 2010

The presentation deck from my session at Engage 2010

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Iterative Marketing Iterative Marketing Presentation Transcript

  • The Evolution Revolution: An Introduction to Iterative Marketing
  • hi. INTRODUCTION @WTEngage #wte10
  • hi. INTRODUCTION justin spohn JOB: Co-Founder, Fight ROLE: Brand Strategist LOCATION: Portland TWITTER: @adognamedpants @WTEngage #wte10
  • hi. INTRODUCTION iterative marketing @WTEngage #wte10
  • hi. INTRODUCTION “If a lion could talk, we could not understand him” -LUDWIG WITTGENSTEIN @WTEngage #wte10
  • hi. INTRODUCTION iterative marketing traditional marketing digital challenges iterative marketing iterative process @WTEngage #wte10
  • hi. INTRODUCTION iterative marketing traditional marketing digital challenges iterative marketing iterative process @WTEngage #wte10
  • hi. INTRODUCTION iterative marketing traditional marketing digital challenges iterative marketing iterative process @WTEngage #wte10
  • traditional marketing @WTEngage #wte10
  • traditional marketing OVERVIEW methodology @WTEngage #wte10
  • traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • traditional marketing OVERVIEW methodology not a technology @WTEngage #wte10
  • traditional marketing OVERVIEW but it is a methodology based on available technology @WTEngage #wte10
  • traditional marketing OVERVIEW the medium is broadcast, and therefore about the message @WTEngage #wte10
  • traditional marketing OVERVIEW medium is static @WTEngage #wte10
  • traditional marketing OVERVIEW with the right placement, you can reach the right audience @WTEngage #wte10
  • traditional marketing OVERVIEW access to the medium is typically expensive, complex and controlled @WTEngage #wte10
  • traditional marketing OVERVIEW creating the message is typically expensive @WTEngage #wte10
  • traditional marketing OVERVIEW getting feedback is cumbersome @WTEngage #wte10
  • traditional marketing OVERVIEW making changes post launch is expensive and time consuming @WTEngage #wte10
  • traditional marketing OVERVIEW all this has an effect on the people who have done most of the marketing @WTEngage #wte10
  • traditional marketing CULTURE @WTEngage #wte10
  • traditional marketing CULTURE the medium is broadcast, and therefore about the message @WTEngage #wte10
  • traditional marketing CULTURE the medium is broadcast, and therefore about the message message focused @WTEngage #wte10
  • traditional marketing CULTURE the medium is broadcast, and therefore about the message BIG IDEA @WTEngage #wte10
  • traditional marketing CULTURE creating the message is typically expensive @WTEngage #wte10
  • traditional marketing CULTURE access to the medium is typically expensive, complex and controlled @WTEngage #wte10
  • traditional marketing CULTURE access to the medium is typically expensive, complex and controlled competing with other agencies and brands @WTEngage #wte10
  • traditional marketing CULTURE access to the medium is typically expensive, complex and controlled heavy investment in standardized approach @WTEngage #wte10
  • traditional marketing CULTURE BRIEF @WTEngage #wte10
  • traditional marketing CULTURE BRIEF IDEATION @WTEngage #wte10
  • traditional marketing CULTURE BRIEF IDEATION EXECUTIONAL @WTEngage #wte10
  • traditional marketing CULTURE BRIEF IDEATION EXECUTIONAL EVAL. @WTEngage #wte10
  • traditional marketing CULTURE CAMPAIGN @WTEngage #wte10
  • traditional marketing CULTURE SPRING/SUMMER FALL/HOLIDAY @WTEngage #wte10
  • traditional marketing CULTURE SPRING/SUMMER FALL/HOLIDAY DROP DROP DROP DROP @WTEngage #wte10
  • traditional marketing CULTURE SPRING/SUMMER FALL/HOLIDAY DROP DROP DROP DROP JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC @WTEngage #wte10
  • digital @WTEngage #wte10
  • digital technology @WTEngage #wte10
  • digital technology and the culture its created @WTEngage #wte10
  • digital the medium is experience focused @WTEngage #wte10
  • digital value is the critical factor @WTEngage #wte10
  • digital access can be easy and low cost @WTEngage #wte10
  • digital competition is everywhere and is not limited to brands @WTEngage #wte10
  • digital in constant flux, technologically and culturally @WTEngage #wte10
  • digital data is readily available, but finding meaning can be hard @WTEngage #wte10
  • challenge @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL message vs. experiential @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL expensive vs. cheap @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL controlled vs. accessible @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL static vs. dynamic @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL hard to get insights vs. flood of data @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL timeframes @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL campaign @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL immediate feedback on long-term projects @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL 3 MONTHS } DROP DROP DROP DROP @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL 3 MONTHS 3 MONTHS } } DROP DROP DROP DROP @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL 3 MONTHS 3 MONTHS 3 MONTHS } } } DROP DROP DROP DROP @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL 3 MONTHS 3 MONTHS 3 MONTHS 3 MONTHS } } } } DROP DROP DROP DROP @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL 3 MONTHS 3 MONTHS 3 MONTHS 3 MONTHS } } } } DROP DROP DROP DROP @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL message vs. experiential @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL message vs. experiential TWITTER @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL message vs. experiential TWITTER FOURSQUARE @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL message vs. experiential TWITTER FOURSQUARE FLICKR @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL message vs. experiential TWITTER FOURSQUARE FLICKR FU PENGUIN @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL message vs. experiential TWITTER FOURSQUARE FLICKR FU PENGUIN FFFOUND @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL saying vs. being @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL leveraging vs. existing in @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL 3 MONTHS 3 MONTHS 3 MONTHS 3 MONTHS } } } } DROP DROP DROP DROP @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL 3 MONTHS 3 MONTHS 3 MONTHS 3 MONTHS } } } } DROP DROP DROP DROP @WTEngage #wte10
  • challenge TRADITIONAL VS. DIGITAL 3 MONTHS 3 MONTHS 3 MONTHS 3 MONTHS } } } } DROP DROP DROP DROP @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS BIG IDEA @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS @WTEngage #wte10
  • challenge TRADITIONAL VS. BUSINESS Half the money I spend on advertising is wasted; the trouble is I don't know which half." - JOHN WANAMAKER @WTEngage #wte10
  • challenge marketing @WTEngage #wte10
  • challenge marketing @WTEngage #wte10
  • challenge marketing @WTEngage #wte10
  • challenge :-( @WTEngage #wte10
  • iterative marketing @WTEngage #wte10
  • iterative marketing @WTEngage #wte10
  • iterative marketing @WTEngage #wte10
  • iterative marketing big idea @WTEngage #wte10
  • iterative marketing right idea @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT brandon schauer adaptivepath.com @WTEngage #wte10
  • iterative marketing CONCEPT creative brief GOAL: The Best Wedding Cake. Ever. We’re having a wedding. People love cake. We need cake everyone will be impressed with and love eating. @WTEngage #wte10
  • iterative marketing CONCEPT BIG IDEA @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT pitch Concept: The Best Wedding Cake. People love yellow cake with vanilla frosting. It has to be multi-tiered. It has to be fancy. @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT right idea @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT @WTEngage #wte10
  • iterative marketing CONCEPT right idea @WTEngage #wte10
  • iterative marketing CONCEPT right idea, efficiently @WTEngage #wte10
  • iterative marketing optimize the middle @WTEngage #wte10
  • iterative marketing traditional process @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL BRIEF IDEATION EXECUTIONAL @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: TRADITIONAL SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing optimizing the middle @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing PROJECT TIMELINE: ITERATIVE SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative marketing @WTEngage #wte10
  • iterative marketing launching analyzing and adjusting @WTEngage #wte10
  • iterative process @WTEngage #wte10
  • iterative process BRIEF IDEATION EXECUTIONAL EVAL. @WTEngage #wte10
  • iterative process @WTEngage #wte10
  • iterative process PROBLEM DEFINITION DISCOVERY STRATEGY } EXECUTIONAL ROADMAP } ANALYSIS ADJUSTMENT @WTEngage #wte10
  • iterative process PROBLEM DEFINITION DISCOVERY STRATEGY } EXECUTIONAL ROADMAP } ANALYSIS ADJUSTMENT @WTEngage #wte10
  • iterative process PROBLEM DEFINITION what is your client trying to achieve? @WTEngage #wte10
  • iterative process PROBLEM DEFINITION “WE NEED TO BE ON TWITTER!” @WTEngage #wte10
  • iterative process PROBLEM DEFINITION “FACEBOOK!” @WTEngage #wte10
  • iterative process PROBLEM DEFINITION “SYNERGISTIC SOCIAL MEDIA SOLUTIONS!!!” @WTEngage #wte10
  • iterative process PROBLEM DEFINITION what is their definition of success? @WTEngage #wte10
  • iterative process PROBLEM DEFINITION how does this family up to overall business goals? @WTEngage #wte10
  • iterative process PROBLEM DEFINITION @WTEngage #wte10
  • iterative process PROBLEM DEFINITION there will probably be multiple steps between project goals and business goals @WTEngage #wte10
  • iterative process PROBLEM DEFINITION direct response vs. brand building @WTEngage #wte10
  • iterative process PROBLEM DEFINITION project business @WTEngage #wte10
  • iterative process PROBLEM DEFINITION project business @WTEngage #wte10
  • iterative process PROBLEM DEFINITION “engagement” “conversation” @WTEngage #wte10
  • iterative process PROBLEM DEFINITION “engagement” business @WTEngage #wte10
  • iterative process PROBLEM DEFINITION example @WTEngage #wte10
  • iterative process PROBLEM DEFINITION “trusted energy advisor” @WTEngage #wte10
  • iterative process PROBLEM DEFINITION “reduce energy use” @WTEngage #wte10
  • iterative process PROBLEM DEFINITION project goal “trusted energy advisor” business goal use less energy @WTEngage #wte10
  • iterative process PROBLEM DEFINITION DISCOVERY STRATEGY } EXECUTIONAL ROADMAP } ANALYSIS ADJUSTMENT @WTEngage #wte10
  • iterative process DISCOVERY BIG IDEA @WTEngage #wte10
  • iterative process DISCOVERY BIG IDEA @WTEngage #wte10
  • iterative process DISCOVERY BIG IDEA @WTEngage #wte10
  • iterative process DISCOVERY BIG IDEA @WTEngage #wte10
  • iterative process DISCOVERY BIG IDEA @WTEngage #wte10
  • iterative process DISCOVERY BIG IDEA @WTEngage #wte10
  • iterative process DISCOVERY BIG IDEA BIG IDEA @WTEngage #wte10
  • iterative process DISCOVERY SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative process DISCOVERY SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative process PROBLEM DEFINITION DISCOVERY STRATEGY } EXECUTIONAL ROADMAP } ANALYSIS ADJUSTMENT @WTEngage #wte10
  • iterative process STRATEGY strategy? @WTEngage #wte10
  • iterative process STRATEGY strategy? @WTEngage #wte10
  • iterative process STRATEGY strategy ≠ tactics @WTEngage #wte10
  • iterative process STRATEGY tactics = things you do @WTEngage #wte10
  • iterative process STRATEGY strategy = ideas you implement @WTEngage #wte10
  • iterative process STRATEGY strategy = “technologically open” @WTEngage #wte10
  • iterative process STRATEGY strategy = “technologically open” “community-centered” @WTEngage #wte10
  • iterative process STRATEGY strategy = “technologically open” “community-centered” “simple and inviting” @WTEngage #wte10
  • iterative process STRATEGY tactics = “HTML” @WTEngage #wte10
  • iterative process STRATEGY tactics = “HTML” “Twitter” @WTEngage #wte10
  • iterative process STRATEGY tactics = “HTML” “Twitter” “yellow and green” @WTEngage #wte10
  • iterative process STRATEGY strategy = goals + research + insights @WTEngage #wte10
  • iterative process STRATEGY strategy = constitution of the project @WTEngage #wte10
  • iterative process PROBLEM DEFINITION DISCOVERY STRATEGY } EXECUTIONAL ROADMAP } ANALYSIS ADJUSTMENT @WTEngage #wte10
  • iterative process ROADMAP roadmap = tactics @WTEngage #wte10
  • iterative process ROADMAP @WTEngage #wte10
  • iterative process ROADMAP NOW @WTEngage #wte10
  • iterative process ROADMAP BIG IDEA NOW @WTEngage #wte10
  • iterative process ROADMAP BIG IDEA NOW @WTEngage #wte10
  • iterative process ROADMAP BIG IDEA NOW @WTEngage #wte10
  • iterative process ROADMAP BIG IDEA NOW @WTEngage #wte10
  • iterative process ROADMAP creative brief GOAL: The Best Wedding Cake. Ever. We’re having a wedding. People love cake. We need cake everyone will be impressed with and love eating. @WTEngage #wte10
  • iterative process ROADMAP Iteration 1: Yellow Cake Cupcake with Vanilla Frosting Hypotheses: Yellow Cake Cupcake with Vanilla Frosting is the ideal flavor for wedding cakes and is structurally sound for stacking. Tactics: Make and distribute 50 cupcakes to random people. Make a 3 level tower of cupcakes. Goals: Find a flavor that 75% of people like. Successfully stack cupcakes. @WTEngage #wte10
  • iterative process ROADMAP Iteration 2: Yellow Cake Birthday Cake with Vanilla Frosting @WTEngage #wte10
  • iterative process ROADMAP Iteration 3: Wedding Cake @WTEngage #wte10
  • iterative process ROADMAP BIG IDEA NOW @WTEngage #wte10
  • iterative process ROADMAP BIG IDEA NOW @WTEngage #wte10
  • iterative process PROBLEM DEFINITION DISCOVERY STRATEGY } EXECUTIONAL ROADMAP } ANALYSIS ADJUSTMENT @WTEngage #wte10
  • iterative process EXECUTION making the thing @WTEngage #wte10
  • iterative process PROBLEM DEFINITION DISCOVERY STRATEGY } EXECUTIONAL ROADMAP } ANALYSIS ADJUSTMENT @WTEngage #wte10
  • iterative process ANALYSIS progress towards goals @WTEngage #wte10
  • iterative process ANALYSIS progress towards goals validation of hypotheses @WTEngage #wte10
  • iterative process ANALYSIS progress towards goals SUCCESS TIME EFFORT @WTEngage #wte10
  • iterative process ANALYSIS validation of hypotheses @WTEngage #wte10
  • iterative process ANALYSIS Iteration 1: Yellow Cake Cupcake with Vanilla Frosting Hypotheses: Yellow Cake Cupcake with Vanilla Frosting is the ideal flavor for wedding cakes and is structurally sound for stacking. Tactics: Make and distribute 50 cupcakes to random people. Make a 3 level tower of cupcakes. Goals: Find a flavor that 75% of people like. Successfully stack cupcakes. @WTEngage #wte10
  • iterative process ANALYSIS Iteration 1: Yellow Cake Cupcake with Vanilla Frosting Hypotheses: Yellow Cake Cupcake with Vanilla Frosting is the ideal flavor for wedding cakes and is structurally sound for stacking. Tactics: Make and distribute 50 cupcakes to random people. Make a 3 level tower of cupcakes. Goals: Find a flavor that 75% of people like. Successfully stack cupcakes. @WTEngage #wte10
  • iterative process ANALYSIS @WTEngage #wte10
  • iterative process ANALYSIS @WTEngage #wte10
  • iterative process ANALYSIS @WTEngage #wte10
  • iterative process ANALYSIS YUMMY? YELLOW YELLOW CHOC. RED PIE VANILLA CHOC. CHOC. SATIN @WTEngage #wte10
  • iterative process ANALYSIS YUMMY? YELLOW YELLOW CHOC. RED PIE VANILLA CHOC. CHOC. SATIN Hypotheses: Yellow Cake Cupcake with Vanilla Frosting is the ideal flavor for wedding cakes Goals: Find a flavor that 75% of people like. Successfully stack cupcakes. @WTEngage #wte10
  • iterative process PROBLEM DEFINITION DISCOVERY STRATEGY } EXECUTIONAL ROADMAP } ANALYSIS ADJUSTMENT @WTEngage #wte10
  • iterative process ADJUSTMENT @WTEngage #wte10
  • iterative process ADJUSTMENT @WTEngage #wte10
  • iterative process ADJUSTMENT @WTEngage #wte10
  • iterative process GETTING STARTED @WTEngage #wte10
  • iterative process GETTING STARTED have the right team DESIGNERS STRATEGISTS @WTEngage #wte10
  • iterative process GETTING STARTED have the right team DESIGNERS STRATEGISTS ANALYSTS DEVELOPERS @WTEngage #wte10
  • iterative process GETTING STARTED have the right team DESIGNERS STRATEGISTS ANALYSTS DEVELOPERS CLIENT @WTEngage #wte10
  • iterative process GETTING STARTED have the right team DESIGNERS STRATEGISTS ANALYSTS DEVELOPERS CLIENT BIZ @WTEngage #wte10
  • iterative process GETTING STARTED marketing strategy @WTEngage #wte10
  • iterative process GETTING STARTED how you position your brand in the market place @WTEngage #wte10
  • iterative process MARKETING @WTEngage #wte10
  • iterative process MARKETING ADVERTISING PR RETAIL @WTEngage #wte10
  • iterative process MARKETING ADVERTISING PR RETAIL TV PRINT DIGITAL @WTEngage #wte10
  • iterative process MARKETING ADVERTISING PR RETAIL @WTEngage #wte10
  • iterative process MARKETING ADVERTISING PR RETAIL @WTEngage #wte10
  • iterative process it a choice you need to make early @WTEngage #wte10
  • iterative process you need to get everyone on board @WTEngage #wte10
  • iterative process you can do this @WTEngage #wte10
  • iterative process you should do this @WTEngage #wte10
  • questions? @WTEngage #wte10
  • thanks! MADEBYFIGHT.COM @WTEngage #wte10