Creating Meaningful Experiences in the Mobile Space

857 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
857
On SlideShare
0
From Embeds
0
Number of Embeds
35
Actions
Shares
0
Downloads
17
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Creating Meaningful Experiences in the Mobile Space

  1. 1. HI. @ADOGNAMEDPANTS
  2. 2. CREATING MEANINGFUL EXPERIENCES IN THE MOBILE SPACE
  3. 3. WHAT DOES THIS MEAN?
  4. 4. MAYBE?
  5. 5. “NOBODY KNOWS” - RACHEL HINMAN
  6. 6. THE LANDSCAPE
  7. 7. 4,000,000,000
  8. 8. 4,000,000,000 480 million newspapers printed daily
  9. 9. 4,000,000,000 480 million newspapers printed daily 800 million automobiles registered on the planet
  10. 10. 480 million newspapers printed daily 4,000,000,000 800 million automobiles registered on the planet 1.1 billion personal computers including all desktops, laptops, notebooks and netbooks
  11. 11. 480 million newspapers printed daily 800 million automobiles registered on the planet 4,000,000,000 1.1 billion personal computers including all desktops, laptops, notebooks and netbooks 1.2 billion fixed landine phones
  12. 12. 480 million newspapers printed daily 800 million automobiles registered on the planet 4,000,000,000 1.1 billion personal computers including all desktops, laptops, notebooks and netbooks 1.2 billion fixed landine phones 1.5 billion TV sets
  13. 13. 480 million newspapers printed daily 800 million automobiles registered on the planet 1.1 billion personal computers including all desktops, laptops, 4,000,000,000 notebooks and netbooks 1.2 billion fixed landine phones 1.5 billion TV sets 1.7 billion unique holders of a credit card of any type
  14. 14. 480 million newspapers printed daily 800 million automobiles registered on the planet 1.1 billion personal computers including all desktops, laptops, 4,000,000,000 notebooks and netbooks 1.2 billion fixed landine phones 1.5 billion TV sets 1.7 billion unique holders of a credit card of any type 2.1 billion unique holders of a banking account of any kind
  15. 15. FM
  16. 16. 1,500,000,000
  17. 17. 4,000,000,000
  18. 18. 4,000,000,000 + 4,000,000,000
  19. 19. 4,000,000,000
  20. 20. BUZZCITY
  21. 21. 70% OF MOBILE WEB IN HOMES
  22. 22. !?
  23. 23. MYGAMMA.COM
  24. 24. BRUNEI, EGYPT, INDONESIA, INDIA, KENYA, LIBYA, NIGERIA, PHILIPPINES, PAKISTAN, ROMANIA, THAILAND, US, SOUTH AFRICA
  25. 25. THE UNWIRED
  26. 26. SAD TO SAY, MYGAMMA WILL BE PHASING OUT THE WEB SIGN-IN MODE THROUGH THE COMPUTER FROM DECEMBER 1 2009. YOU STILL CAN SIGNIN TO YOUR ACCOUNT THROUGH YOUR MOBILE PHONE...
  27. 27. MORE THAN 34 MANUFACTURERS
  28. 28. 600 MOBILE OPERATORS
  29. 29. 600 OPERATING SYSTEMS
  30. 30. ?
  31. 31. ?
  32. 32. MEANING
  33. 33. WHY DOES MEANING MATTER?
  34. 34. MAKING DATA IS EASY
  35. 35. FINDING DATA IS EASY(ish)
  36. 36. FINDING MEANING IS HARD
  37. 37. “WHERE YOU ARE WILL INCREASINGLY DEFINE WHO YOU ARE“ -RISHAD TOBACCOWALA
  38. 38. "TODAY, A MOBILE DEVICE IS AN OBJECT THAT DEMANDS OUR ATTENTION. IT RINGS, IT BEEPS, IT PULLS US INTO THE TINY SCREEN AND DEMANDS THAT WE NAVIGATE APPLICATION STRUCTURES TO DO THE STUFF WE WANT TO DO." - RACHEL HINMAN
  39. 39. ADVERTISING VS. MEANING
  40. 40. PREDICTION
  41. 41. SO NOW WHAT?
  42. 42. APPLICATIONS
  43. 43. GAMES
  44. 44. OUTSIDE MOBILE
  45. 45. NIKE+
  46. 46. MOVING FORWARD
  47. 47. PEOPLES RELATIONSHIP TO THEIR DEVICE
  48. 48. MOBILE SITE
  49. 49. INVEST LONGTERM. YOU CAN BE MORE THAN A MESSAGE.
  50. 50. DONT WORRY ABOUT “NEXT BIG THING”
  51. 51. THANKS! MADEBYFIGHT.COM
  52. 52. RESOURCES PEOPLE Dan Albritton | UX Week 2008 | Adaptive Path: http://vimeo.com/1747430 Rachel Hinman | UX Week 2008: http://vimeo.com/3327288 Jane McGonigal: http://avantgame.com/ : @avantgame Dan Saffer: http://www.kickerstudio.com SITES http://online.wsj.com/article/SB20001424052748704533904574545451866310232.html#mod=todays_us_marketplace http://communities-dominate.blogs.com/ http://90mobilesin90days.com/index/ http://wapreview.com/blog/?p=3019

×