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Russ Wilcox, eInk Story - Hacking IAP 2012

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    Russ Wilcox, eInk Story - Hacking IAP 2012 Russ Wilcox, eInk Story - Hacking IAP 2012 Presentation Transcript

    • HACKING IAP:Expanding Your Team with Backers Russ Wilcox Founder and CEO, E Ink rwilcox@tiac.net January 13, 2012
    • Investors Founding TeamLawyers Lead Customers
    • Investors Board of DirectorsTech Advisors Input Suppliers Founding TeamBiz Advisors Joint Developers Outsource Lawyers Partners Distributors Bankers Lead Customers Accountants Beneficiaries Headhunters
    • Let’s Start a Company!
    • Vision$400 Billion Electronic ink displays $90 Billion
    • January 31, 2012 Slide: 6
    • Initial 1998 Investors: $16M Raised Media: Hearst Electronics: Motorola Chemicals: Degussa-Huls Financial: Atlas, Applied, Solstice
    • 1998: First Working Display
    • Early 2000: IPO Bound
    • Mid-2000: A Turning Point
    • 2002-2003: Can’t Ship! 1. The ink is too slow 2. The ink must be brighter 3. We fail in heat and humidity 4. The coatings are inconsistent 5. The laminations have bubbles 6. Our sole adhesive supplier just cancelled supply 7. Our yields are terrible 8. We can’t make enough ink 9. We fail in the cold 10. Engineering projects are running late 11. We have bugs in the firmware 12. Philips management changed 13. We made ink twice in a row and it came out different 14. Changes to E Ink process & operations team 15. The edge seal adhesive has bubbles 16. We have too much ghosting 17. Philips management changed 18. The electronics use more power than expected 19. SONY amends the specifications for fifth time 20. We made two display lots and they switch differentlyA one-year slip… 60 days at a time… until cash finally ran out… recap…launch
    • Sales of $4M in 2004 120 $M 100 80 60 40 20 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos 09After 8 years and $120M, we launched the Japan SONY eReader and sold <10K. Will a market ever emerge? Maybe in the USA.
    • New SONY and Kindle Launch Q407
    • 90% Growth in 2007$M 120 100 80 60 40 20 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos 09 250K eBooks sold; $9->16M revenues Starting to make a variable profit for each unit
    • Skip to Oct ‘08: Oprah Loves Kindle!
    • 140% Growth in 2008$M 120 100 80 60 40 20 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos 09 1M eBooks sold and running near break even
    • Feb 2009 – Kindle 2 Launch"Overall, I found the Kindle 2 to be a well-designed, satisfying piece of hardware.“ – Walt Mossberg“The reading experience is immersive, natural and pleasant… the design feels right.” – David Pogue
    • eReader Getting Hotter and Hotter 80% of Kindle user reviews are 4 or 5 stars; over 25% use word ‘love’ SONY Reader is #1 selling item on SONYStyle website in 2009 Barnes & Noble launches nook, sells out immediately; online sales up 67%Cameron Diaz (K1), Kellan Lutz (K2), Lindsey Lohan (KDX)
    • 300% Growth in 2009$M 120 100 80 60 40 20 0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 9 mos 09 $40->160M in sales and >30% operating profit Sold for $450M at end of 2009