Loan officer marketing
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Transcript

  • 1.  
  • 2. Change is good!
    • Change is inevitable
    • Adapt to change
    • Embrace change
    • Stay ahead or be left behind
  • 3. Afraid of change
  • 4. Top Reasons Why HMC’s Don’t Change
    • Money
      • #1 Reason. Mostly Free or Cheaper
    • Time
      • As little as 5 minutes
    • Don’t know how
      • Websites, Books, Seminars, Webinars, Managers
    • Feel its too late to learn
      • News 108 year old blogger
    • They are millionaires
  • 5. Old School Marketing
    • Word of mouth
    • Print Media
    • Radio Stations
    • TV Ads
    • Billboards
    • Shopping Cart Ads
    • Mailers
  • 6. New School Marketing
    • Social Networks (Facebook, LinkedIN, Twitter)
    • Search Engines (Google, Yahoo ,MSN)
    • Pod Casts
    • Youtube
    • Blogs
    • Website
    • E-mail / Newsletter Drip Campaigns
  • 7. Social Media & Web 2.0
  • 8.  
  • 9.  
  • 10.  
  • 11. Planting Seeds
    • Frequency, Reach, Exposure
    • Same Effort on Streets
    • Permanent Results
    • World Wide Audience
    • Easier to Connect
    • Free Marketing
    • Patience is a virtue
  • 12. Social Media
    • Activerain.com - Blogs
    • Mypodcast.com - Podcasts
    • Youtube.com - Video Marketing
    • Facebook – Social Networking
    • LinkedIN – Professional Networking
    • Flickr.com – Photo Sharing
    • Wikipedia.org – Reference
    • Twitter.com - Microblogging
  • 13. Blogging 101
  • 14. Blog Tips / Tricks
    • Best Google Juice with fresh new content
    • Best Search Terms
    • Become expert in your field
    • 1 st Blog just introduce yourself
    • Once a week, post listings.
    • Join Activerain
  • 15. Putting together all the pieces
    • Lifeblood
      • Referrals and word of mouth
    • Traditional Marketing
      • Print Ads, Flyers & Mailers
    • Web 2.0 Marketing
      • Social Media