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Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
Loan officer marketing
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Loan officer marketing

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Published in: Real Estate
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Transcript

  • 1.  
  • 2. Change is good! <ul><li>Change is inevitable </li></ul><ul><li>Adapt to change </li></ul><ul><li>Embrace change </li></ul><ul><li>Stay ahead or be left behind </li></ul>
  • 3. Afraid of change
  • 4. Top Reasons Why HMC’s Don’t Change <ul><li>Money </li></ul><ul><ul><li>#1 Reason. Mostly Free or Cheaper </li></ul></ul><ul><li>Time </li></ul><ul><ul><li>As little as 5 minutes </li></ul></ul><ul><li>Don’t know how </li></ul><ul><ul><li>Websites, Books, Seminars, Webinars, Managers </li></ul></ul><ul><li>Feel its too late to learn </li></ul><ul><ul><li>News 108 year old blogger </li></ul></ul><ul><li>They are millionaires </li></ul>
  • 5. Old School Marketing <ul><li>Word of mouth </li></ul><ul><li>Print Media </li></ul><ul><li>Radio Stations </li></ul><ul><li>TV Ads </li></ul><ul><li>Billboards </li></ul><ul><li>Shopping Cart Ads </li></ul><ul><li>Mailers </li></ul>
  • 6. New School Marketing <ul><li>Social Networks (Facebook, LinkedIN, Twitter) </li></ul><ul><li>Search Engines (Google, Yahoo ,MSN) </li></ul><ul><li>Pod Casts </li></ul><ul><li>Youtube </li></ul><ul><li>Blogs </li></ul><ul><li>Website </li></ul><ul><li>E-mail / Newsletter Drip Campaigns </li></ul>
  • 7. Social Media &amp; Web 2.0
  • 8. &nbsp;
  • 9. &nbsp;
  • 10. &nbsp;
  • 11. Planting Seeds <ul><li>Frequency, Reach, Exposure </li></ul><ul><li>Same Effort on Streets </li></ul><ul><li>Permanent Results </li></ul><ul><li>World Wide Audience </li></ul><ul><li>Easier to Connect </li></ul><ul><li>Free Marketing </li></ul><ul><li>Patience is a virtue </li></ul>
  • 12. Social Media <ul><li>Activerain.com - Blogs </li></ul><ul><li>Mypodcast.com - Podcasts </li></ul><ul><li>Youtube.com - Video Marketing </li></ul><ul><li>Facebook – Social Networking </li></ul><ul><li>LinkedIN – Professional Networking </li></ul><ul><li>Flickr.com – Photo Sharing </li></ul><ul><li>Wikipedia.org – Reference </li></ul><ul><li>Twitter.com - Microblogging </li></ul>
  • 13. Blogging 101
  • 14. Blog Tips / Tricks <ul><li>Best Google Juice with fresh new content </li></ul><ul><li>Best Search Terms </li></ul><ul><li>Become expert in your field </li></ul><ul><li>1 st Blog just introduce yourself </li></ul><ul><li>Once a week, post listings. </li></ul><ul><li>Join Activerain </li></ul>
  • 15. Putting together all the pieces <ul><li>Lifeblood </li></ul><ul><ul><li>Referrals and word of mouth </li></ul></ul><ul><li>Traditional Marketing </li></ul><ul><ul><li>Print Ads, Flyers &amp; Mailers </li></ul></ul><ul><li>Web 2.0 Marketing </li></ul><ul><ul><li>Social Media </li></ul></ul>

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