Change is good! <ul><li>Change is inevitable </li></ul><ul><li>Adapt to change </li></ul><ul><li>Embrace change </li></ul>...
Afraid of change
Top Reasons Why HMC’s Don’t Change <ul><li>Money </li></ul><ul><ul><li>#1 Reason. Mostly Free or Cheaper </li></ul></ul><u...
Old School Marketing <ul><li>Word of mouth </li></ul><ul><li>Print Media </li></ul><ul><li>Radio Stations </li></ul><ul><l...
New School Marketing <ul><li>Social Networks (Facebook, LinkedIN, Twitter) </li></ul><ul><li>Search Engines (Google, Yahoo...
Social Media & Web 2.0
 
 
 
Planting Seeds <ul><li>Frequency, Reach, Exposure </li></ul><ul><li>Same Effort on Streets </li></ul><ul><li>Permanent Res...
Social Media <ul><li>Activerain.com - Blogs </li></ul><ul><li>Mypodcast.com - Podcasts </li></ul><ul><li>Youtube.com - Vid...
Blogging 101
Blog Tips / Tricks <ul><li>Best Google Juice with fresh new content </li></ul><ul><li>Best Search Terms </li></ul><ul><li>...
Putting together all the pieces <ul><li>Lifeblood </li></ul><ul><ul><li>Referrals and word of mouth </li></ul></ul><ul><li...
Upcoming SlideShare
Loading in...5
×

Loan officer marketing

382

Published on

Published in: Real Estate
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
382
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Loan officer marketing

  1. 2. Change is good! <ul><li>Change is inevitable </li></ul><ul><li>Adapt to change </li></ul><ul><li>Embrace change </li></ul><ul><li>Stay ahead or be left behind </li></ul>
  2. 3. Afraid of change
  3. 4. Top Reasons Why HMC’s Don’t Change <ul><li>Money </li></ul><ul><ul><li>#1 Reason. Mostly Free or Cheaper </li></ul></ul><ul><li>Time </li></ul><ul><ul><li>As little as 5 minutes </li></ul></ul><ul><li>Don’t know how </li></ul><ul><ul><li>Websites, Books, Seminars, Webinars, Managers </li></ul></ul><ul><li>Feel its too late to learn </li></ul><ul><ul><li>News 108 year old blogger </li></ul></ul><ul><li>They are millionaires </li></ul>
  4. 5. Old School Marketing <ul><li>Word of mouth </li></ul><ul><li>Print Media </li></ul><ul><li>Radio Stations </li></ul><ul><li>TV Ads </li></ul><ul><li>Billboards </li></ul><ul><li>Shopping Cart Ads </li></ul><ul><li>Mailers </li></ul>
  5. 6. New School Marketing <ul><li>Social Networks (Facebook, LinkedIN, Twitter) </li></ul><ul><li>Search Engines (Google, Yahoo ,MSN) </li></ul><ul><li>Pod Casts </li></ul><ul><li>Youtube </li></ul><ul><li>Blogs </li></ul><ul><li>Website </li></ul><ul><li>E-mail / Newsletter Drip Campaigns </li></ul>
  6. 7. Social Media & Web 2.0
  7. 11. Planting Seeds <ul><li>Frequency, Reach, Exposure </li></ul><ul><li>Same Effort on Streets </li></ul><ul><li>Permanent Results </li></ul><ul><li>World Wide Audience </li></ul><ul><li>Easier to Connect </li></ul><ul><li>Free Marketing </li></ul><ul><li>Patience is a virtue </li></ul>
  8. 12. Social Media <ul><li>Activerain.com - Blogs </li></ul><ul><li>Mypodcast.com - Podcasts </li></ul><ul><li>Youtube.com - Video Marketing </li></ul><ul><li>Facebook – Social Networking </li></ul><ul><li>LinkedIN – Professional Networking </li></ul><ul><li>Flickr.com – Photo Sharing </li></ul><ul><li>Wikipedia.org – Reference </li></ul><ul><li>Twitter.com - Microblogging </li></ul>
  9. 13. Blogging 101
  10. 14. Blog Tips / Tricks <ul><li>Best Google Juice with fresh new content </li></ul><ul><li>Best Search Terms </li></ul><ul><li>Become expert in your field </li></ul><ul><li>1 st Blog just introduce yourself </li></ul><ul><li>Once a week, post listings. </li></ul><ul><li>Join Activerain </li></ul>
  11. 15. Putting together all the pieces <ul><li>Lifeblood </li></ul><ul><ul><li>Referrals and word of mouth </li></ul></ul><ul><li>Traditional Marketing </li></ul><ul><ul><li>Print Ads, Flyers & Mailers </li></ul></ul><ul><li>Web 2.0 Marketing </li></ul><ul><ul><li>Social Media </li></ul></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×