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Enlik 20131213 Angry Birds Go
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Enlik 20131213 Angry Birds Go

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My presentation about Angry Birds Go for Friday Mobile Game Showcase at Touchten Games, December 13, 2013

My presentation about Angry Birds Go for Friday Mobile Game Showcase at Touchten Games, December 13, 2013

Published in: Entertainment & Humor, Sports

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Transcript

  • 1. Enlik Tjioe Friday Mobile Game Showcase December 13, 2013
  • 2. WHAT IS ANGRY BIRDS? • Video Game Franchise from Rovio Entertainment, Finland game company (probably now is entertainment company) • First released for Apple iOS in December 2009. • Angry Birds game concept is from flash game developed by Armor Games, Crush the Castle. • Angry Birds franchise now have other media such as Angry Birds Land, Angry Birds Toons, 3D Animation film announced for release on July 1, 2016
  • 3. WHAT IS ANGRY BIRDS GO? • First full-3D game from Angry Birds franchise. • First non-slingshot game and first game from Angry Birds Franchise which is following the freemium model (In-App Purchase and Ads Supported) • First fun-racing genre game from Rovio. • Homepage: http://go.angrybirds.com/
  • 4. FUN-RACING GAMES
  • 5. TRAILER • http://www.youtube.com/watch?v=XreVL3Q0Gyk
  • 6. GAMEPLAY MECHANIC (1)
  • 7. GAMEPLAY MECHANIC (2) Consist of five kinds of gameplay per track: •Race (race with several birds, and finish in the Top 3) •Time Boom (Solo challenge to reach finish before the timer runs out •Versus (race against one only racer) •Fruit Splat (when you have to race through a set number of fruit) •Boss Battle / Champion Chase (race to unlock a new racer, that requires three wins to unlock)
  • 8. ROVIO ID (CLOUD SYSTEM) Only for score?
  • 9. GOOD • Great visualization • Fun music and SFX • Release on 4 mobile platform at same time (iOS, Android, Windows Phone 8, and BlackBerry 10) • Can be played offline • New telepods system using Hasbro physical toy which can be integrated with the game.
  • 10. NOT SO GOOD • No multiplayer mode • No pick-up item on the race • Short racing time and repetitive gameplay • Energy system that limits how much you play • Greedy IAP which feels like force player to buy it
  • 11. APPANNIE ANALYTICS • http://www.appannie.com/apps/ios/app/angrybirds-go/ • http://www.appannie.com/apps/googleplay/app/com.rovio.angrybirdsgo/
  • 12. RETENTION • Coins and Gems grinding • Upgrade Kart • Complete every tracks • Complete the playable characters • Complete the challenges
  • 13. MONETIZATION • IAP for buy Gems and Cart • Angry Birds Go! Telepods figures • Angry Birds Go! Jenga Game Set
  • 14. VIRALITY • Facebook Leaderboard system • Facebook Share button, to share our score. • Great promotion site on http://go.angrybirds.com
  • 15. CONCLUSION • New genre from Angry Birds franchise give player different sensation with 3D point of view from Angry Birds Universe. • Angry Birds Go! Telepods give other way for monetization in addition to IAP • If you want fun-racing like similar game on handheld or console (for example Mario Kart and Crash Team Racing), you maybe will disappointed. • We can do some trick for fast count-down of energy system. • 1 million download per December 11 – 13, 2013
  • 16. BONUS Demo Trick the energy system!
  • 17. THANK YOU !!