Stunningly simple yet sexy seo

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Are you speaking the same language as your customers

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Stunningly simple yet sexy seo

  1. 1. Stunningly Simple Yet Sexy SEO Jean Maund www.justaskjean.co.uk jean@justaskjean.co.uk
  2. 2. Some questions…. • How many of you have a website? • Do you know how much business comes directly from your site? • What is SEO and why do you need it?!
  3. 3. Some Answers • What SEO is in simple terms • Why it is important that you understand it • How you can make changes to your site to immediately improve its search engine rankings.
  4. 4. How does Google work? •They are there to provide a service to their customers (us!). •They need to provide high quality, relevant results for people who are searching How do they do that? Google looks for: •content that contains relevant words and phrases – so called ‘keywords’ •‘Important’ sites – those that have a lot of high quality links from ‘authority’ sites •Up to date content – how often is it changed?
  5. 5. No 1 - 41% of clicks No 2 – 12% No.3 – 8.5% Estimated that worldwide there are 1 Billion local searches every month 80% of people search online first before making a purchase vs for example using yellow pages
  6. 6. Just provide relevant, up to date content and get links from lots of authority sites!
  7. 7. “You can’t improve what you can’t measure” Analytics Page Conversion Website Grader
  8. 8. Successful SEO = 50% content + 50% Link Building
  9. 9. SEO Basics – Identify your keywords – what would people be searching for? Be realistic… – Use the keywords frequently but appropriately – Use associated words – Make some of the keywords bold underlined or italic – Use header tags – Make sure you have metatags & appropriate page titles – Update your content regularly – Google loves blogs!!
  10. 10. Are you speaking the same language? Your Language Your Customers’ Language
  11. 11. Ideas for Content
  12. 12. Other strategies • Backlinks – not all are equal! – Submitting articles to online article sites such as ezinearticles, articlecity – Listings in local directories – Commenting on relevant blogs – Social networking e.g. Twitter, Facebook Fan pages, Ecademy, LinkdIn – Answering questions on forums or question sites e.g. Yahoo Answers
  13. 13. Content Marketing – Video marketing – Youtube and other video sharing sites • e.g. use animoto to produce free 30 second commercials view an example here • Or Jing for screen capture videos • Make a Youtube channel of videos that your customers may find useful. – Press Releases – Prweb.com – Squidoo and hub pages
  14. 14. Front Page – guaranteed… • Google places – Appropriate keywords, video, images – Google example • Google Adwords
  15. 15. Jean Maund www.justaskjean.co.uk jean@justaskjean.co.uk

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