WK 02. INTRODUCING SOCIAL MEDIA CHANNELS

WK 02. SOCIAL MEDIA CHANNELS
EMERGING + SOCIAL MEDIA, #ADPR4300
MARQUETTE UNIVERSITY

Reviewing Assignment
#ADPR4300 Leaderboard
Social Media Trivia
Social Media Channels (Pt 1)
Break
Social Media Channels (Pt 2)
Assignment
Q+A
TODAY’S AGENDA
SEPTEMBER 9, 2015
01
02
03
04
05
06
07
08
2Emerging + Social Media: Welcome to #ADPR4300

REVIEWING LAST WEEK
THOUGHTS ON YOUR ASSIGNMENTS

#ADPR4300 Usage
WHO IS #WINNING ON TWITTER
Find some good examples, share
comments / screenshots.

#ADPR4300 LEADERBOARD

#ADPR4300 Usage
Posts
Dennis Jenders 8
Trevon Wesley 4
Madeliene Casciaro 4
Unrivaled Ambition 3
Kyle Kania 3
Christian Naber 3
Abi Gilman 3
Tim Leibforth 2
Sarah Gentil 2
Mike Perotti 2
Kayley Edgin 2
Dena Vang 2
Abby Cole 2
Posts
SnkookyZ 1
Paul DiLorenzo 1
Matt Hetrick 1
Markesha 1
Kelly Watts 1
Elise Timmerman 1
Curtesia Robinson 1
Colleen Lee 1
Claire McDonald 1
Chezney Peel 1
Caroline Heckler 1
Bridget Cirone 1
Stephanie Zimmer 1

LET’S PLAY A GAME
SOCIAL MEDIA TRIVIA - FOR CANDY

GAME RULES
SOCIAL MEDIA TRIVIA
Ŏ
USE THE INTERNET: Google, Tweet a Friend, Wikipedia, etc.
TWEET YOUR ANSWER: First person to tweet the CORRECT answer wins.
WHAT’S ON THE LINE: Warm fuzzy feelings of accomplishment. And candy.

QUESTION 1
Q: Who founded
Facebook?

QUESTION 1
Q: Who founded
Twitter?
A: Mark Zuckerberg
Okay, that was basic.

QUESTION 2
Q: How many
characters in a tweet?

QUESTION 2
Q: How many
characters in a tweet.
A: 140
Warm up, complete.

QUESTION 3
Q: Who founded
Twitter?

QUESTION 3
Q: Who founded
Twitter?
A: Jack Dorsey
Jack is also the founder of Square. The mobile
payment service.

QUESTION 4
Q: Can you name
another popular social
channel owned by
Twitter?

QUESTION 4
Q: Can you name
channel owned by
Twitter?
Hint… #BatDad

QUESTION 4
Q: Can you name
channel owned by
Twitter?
A: Vine

QUESTION 5
Q: What channel
launched in 2002,
kicking off the “social
media” trend?

QUESTION 5
Q: What channel
launched in 2002,
kicking off the “social
media” trend?
A: Friendster

QUESTION 6
Q: What other major
social media network
launched in 2002?

QUESTION 6
Q: What other major
social media network
launched in 2002?
A: LinkedIn

QUESTION 7
Q: The average social
media user spends
___% of their day on
social networking
sites?
Hint… According to Adweek and Social Times

QUESTION 7
Q: The average social
media user spends ___
% of their day on social
networking sites?
A: 28% - 1.72 hours / day

SOCIAL MEDIA CHANNELS
FACEBOOK TO TWITTER AND EVERYTHING IN BETWEEN

Social Media Channels
WINDOWS 10 - THE FUTURE STARTS NOW

PERISCOPE
Periscope a live video streaming app for iOS
and Android developed by Kayvon Beykpour
and Joe Bernstein. The startup behind the app
was purchased by Twitter for a reported $100
million in March 2015. On March 26, 2015,
Twitter officially relaunched the application on
iOS under its own App Store account and later
on Android. It now boasts over 2 million active
daily users.

PERISCOPE
Ȯ
Periscope was founded in March 2015 and has a
total of 10 million registered users and 2 million
daily active users.
Over 350,000 hours of video are streamed daily
on Periscope.
Time spent watching Periscope broadcasts and
replays on iOS and Android devices: 40 years.
Source: TechCrunch, Periscope

PERISCOPE: KOHL’S + LAUREN CONRAD + FASHION WEEK
Source: WWD, LCRunway.com

PERISCOPE: EEA + RED BULL

FACEBOOK
Launched in 2004, Facebook was originally
open to college students before allowing
anyone to register in September 2006 and the
creation of pages in 2007. Supplanting
MySpace, the network is now the largest in the
world with 1.49 billion members, with nearly
968 million daily active users as of June 2015.
Source: Facebook

FACEBOOK
Facebookers of all ages are equally likely to be
using the platform several times daily.
Almost half of online customers expect brands
to provide customer service on Facebook.
More than 20% of online buyers found Facebook
pages “influential” or “extremely influential,”
when making purchase decisions.
Facebook users upload more than 350 million
photos / day, and share more than 500 million
photos / day.

FACEBOOK: A1 STEAK SAUCE

FACEBOOK: TAKE THIS LOLLIPOP

Launched in 2006, Twitter is a microblogging
service that has become a critical channel for
personal updates, quick conversation,
connecting in real time and a leading platform
for sharing news and information – 140
characters at a time. The network has 316
million active users that send more than 500
million tweets a day.
TWITTER
Source: Twitter

TWITTER
30% of Twitter users are in the U.S. and more than
86% of B2B consumers use the platform.
Twitter is the go-to platform for breaking news and
real-time information. The world learned about the
passing of Whitney Houston 27 mins before
traditional news sources.
Twitter processes more than 1.6 billion searches per
day and rivals Google / YouTube as a major search
engine.
Of Twitter users surveyed, nearly 40% said they’ve
received news they would not have found elsewhere.

TWITTER: MERCEDES

INSTAGRAM
Instagram is a mobile photo and video-sharing
social network that enables its users to take
pictures and videos, and share them on a
variety of social networking platforms.
Launched in October 2010 as a free mobile
app the service rapidly gained popularity, with
over 300 million active users that share 70
million photos per day. It was acquired by
Facebook in 2012.
Source: Instagram

INSTAGRAM
300 million monthly active users, up 50 percent
in just nine months and now larger than Twitter.
Brand engagement rates highest on Instagram.
(58x more than Facebook, 120x more than
Twitter)
More than 30 billion photos shared. 70 million
uploaded / day, with 2.5 billion likes / day.
Source: Get Elastic

INSTAGRAM: GENERAL ELECTRIC

PINTEREST
Pinterest is self-defined as a “visual
bookmarking tool that helps you discover and
save creative ideas.” The platform launched in
March 2010 as a “discovery engine” committed
to helping people be discover and be inspired
by the things they love. It currently has over 72
million active users - 80% of which are
females, 50% are moms.

PINTEREST
72.8 million Pinterest users, 25% increase from
2014.
70% of social users turn to Pinterest specifically
for inspiration on what to buy.
Most pinned categories: Food & Drink, DIY &
Crafts, Home Decor, Holidays & Events.
75% of Pinterest usage takes place from a mobile
device. Mobile usage peeks on nights and
weekends.
Source: Outdesk, Sprout Social,

PINTEREST: NORDSTROM

YOUTUBE
YouTube was created by three former PayPal
employees in February 2005. In November
2006, it was bought by Google for US$1.65
billion. The site allows users to upload, view,
and share videos. The video-streaming site
now has more than 1 billion users. Every day
people watch hundreds of millions of hours on
YouTube and generate billions of views.

YOUTUBE
YouTube has more than 1 billion users.
300 hours of video are uploaded to YouTube
every minute.
Top YouTube creators were found to be more
popular than mainstream celebrities among U.S.
teenagers.
#1 searched topic in 2014: Music.
#2 searched topic in 2014: Minecraft
⋆
Source: YouTube,, Observer, Variety

“As brands continue to blur the line
between advertiser and creator, we
want to recognize those brands that
regularly publish content—paid or
otherwise—to build an engaged fan
base.”
- Google

YOUTUBE: QUAKER

GET SOCIAL
LETS TAKE A 10 MINUTE BREAK

LINKEDIN
LinkedIn is a business-oriented social
networking service. It was founded in
December 2002 and launched on May 5,
2003, it is mainly used for professional
networking. In 2006, LinkedIn increased to 20
million members. As of March 2015, LinkedIn
reports more than 364 million acquired users
in more than 200 countries and territories.

LINKEDIN
380 million active users - 56% of which are
males.
Most used words on LinkedIn: Motivated,
Passionate, Creative, Driven, Responsible, Strategic
Most popular skill on LinkedIn in 2014: Statistical
Analysis & Data Mining
♥
Source: LinkedIn,

LINKEDIN: FORBES BRANDVOICE

TUMBLR
Tumblr is a microblogging platform and social
networking website that allows users to post
multimedia and other content to a short-form
blog. Users can follow other users' blogs, as
well as make their blogs private. Founded in
2007 it was acquired by Yahoo! Inc. in 2013.
The service hosts more than 250 million
blogs.
Source: Tumblr

TUMBLR
20% of online adults age 18 to 29 use Tumblr and
16% of urban internet users making it the
platform of choice for a younger generation.
42% of users agreed that interesting content
shared by a brand weighs into their decision to
continue using that brand, a lift of 12% when
compared to non-users.
Users who engage with branded content on
Tumblr are the most inclined to perform off-site
actions.
Source: Compete, Pew Internet

TUMBLR: NBA

TUMBLR: BEAUTIFUL DEATH

GOOGLE+
+
Google+ is an interest-based social network
that is owned and operated by Google Inc.
Launched in 2011, the service is Google's fourth
foray into social networking and experienced
strong growth in its initial years, reaching 540
million active users. The longevity of the
service is in question as user engagement has
waned in recent months.
Source: Wikipedia

GOOGLE+
+
While Google states 540 million active users,
there have been some indications that the
platform is being dismantled.
Google+ Hangouts On Air allows you to
broadcast video for free and immediately
archives the session to YouTube.
A Google+ prescence can still have a positive net
effect on a brand’s search engine ranking.

GOOGLE+: MANCHESTER UNITED

FLICKR
Founded in 2004 and acquired by Yahoo in
2005, Flickr is a popular website for users to
share and embed personal photographs, and
effectively an online community, the service is
widely used by photo researchers and by
bloggers to host embedded images. The
service has 112 million users and more than
1 million photos posted per day.

FLICKR
Flickr provides a solid platform to host and share
brand imagery that is well indexed by search
engines.
The most popular camera on Flickr is the Apple
iPhone, demonstrating the importance mobile
plays in the creation and sharing of media.
Flickr is a good repository of images for non-
commercial usage and classified under a
Creative Commons license.

FLICKR: EAA

REDDIT
Reddit is an entertainment, social networking,
and news website where registered community
members can submit content, such as text
posts or direct links, making it essentially an
online bulletin board system. Launched in
2005, Reddit 36 million active users and
nearly 170 million monthly unique visitors.
Source: Reddit

REDDIT
Another network used by younger audiences,
55% of site visitors are 18-34 years old.
There are more than 850,000 subreddits
dedicated to a variety of niche comments.
Often cited as the front page of the Internet,
many popular threads and memes start here.

REDDIT: BARACK OBAMA

REDDIT: LUNG CANCER ALLIANCE

VINE
Ʈ
Vine is a short-form video sharing service
where users can share six second-long looping
video clips. The service was founded in June
2012, and American microblogging website
Twitter acquired it in October 2012, just before
its official launch. Users' videos are published
through Vine's social network and can be
shared on other services such as Facebook
and Twitter.

VINE
40 million active users. 25% of teenagers have a
Vine account.
Over 1.5 billion Vines loops are played every day.
That’s over half a trillion Vines annually.
Every minute of the day, Vine users share an
average of 8,333 videos.
Ʈ
Source: Gigaom, Entrepreneur,

VINE: LOWES

VINE: DUNKIN DONUTS

SNAPCHAT
Snapchat is a video messaging application
created by Evan Spiegel, Bobby Murphy, and
Reggie Brown, then Stanford University
students. Using the application, users can take
photos, record videos, add text and drawings,
and send them to a controlled list of recipients.
These sent photographs and videos are known
as "Snaps". Users set a time limit for how long
recipients can view their Snaps as of March
2015, the range is from 1 to 10 seconds.

SNAPCHAT
Snapchat was founded in September, 2011 and
now has 100 million active daily users.
71% of Snapchat users are under the age of 21
years old. 70% of users are female.
Top Snapchat influencers earn upwards of
$100.000 in endorsements for generating
sponsored brand content.
Snapchat users are sending 400 million “snaps”
a day.
Source: Wall Street Journal, AdWeek, TIME

SNAPCHAT
Source: Fast Co.

SNAPCHAT: TACO BELL
Source: AdAge

DATA NEVER SLEEPS 2.0
Source: Entrepreneur,

DATA NEVER SLEEPS 2.0
See a complete list on Wikipedia.

CLASS ASSIGNMENT
WK 2: SEPTEMBER 9, 2015

Class Assignment
SEPTEMBER 9, 2015 // DUE: SUNDAY, SEPTEMBER 13 @ MIDNIGHT
READINGS
Social Media Diary
• Write a blog post chronicling (by the minute) all of your social media usage for 24 hours.
• The blog post should be in the form of a timeline and should include details about the channels you
used, how long you used them, why you used them and the context in which you used them.
• Include 2 pieces of media in your blog post (screen shot of your phone, picture from your day, embed a
post you shared on one of your social channels, etc.)
• Conclude the post by reflecting on your social media consumption.
• Questions to consider: How did it fit into your day? Did you rely on social media more/less than you
expected? How did it impact your decision making? How do you think your life would be different
without social media? How would you communicate differently? How does your social media usage
compare to the 28% of time the average user spends on social networking sites?
ASSIGNMENT
• Create your Wordpress blog.
• Create an About Me page including a completed form of this Q&A.
• Create a Twitter account and follow everyone in class.

CLASS DISCUSSION
COMMENTS, QUESTIONS, ANSWERS

WK 02. INTRODUCING SOCIAL MEDIA CHANNELS

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