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Le branding du Danemark : Mise en scène et mise en discours d\'une "société moderne"

Le branding du Danemark : Mise en scène et mise en discours d\'une "société moderne"
Discours, Dispositif de communication (Web 2.0) et métacommunication.

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Soutenance de mémoire Soutenance de mémoire Presentation Transcript

  • Soutenance de mémoire
    Le branding du Danemark :
    Mise en discours et mise en scène d’une « société moderne  »
    Justine FAYET
    2 septembre 2010
  • La société danoise
    Le branding appliqué aux pays
    Choix du sujet
  • Méthodologie
    Le choix d’Internet
    Les documents préparatoires
  • Conclusions
    Discours
  • Conclusions
    Dispositif
  • Conclusions
    Métadiscours
  • Conclusions
  • Perspectives
  • Merci