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Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
Social Media Strategy
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Social Media Strategy

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  • Teak Digital: Facebook Call out to a FB page on newsletter, but no page was found Twitter 97 Followers 7 Lists (mostly creative bloggers) Bio: “Pixel manipulators in a pixilated world.” Last Tweet: 01.27.10 out of 159 Tweets Tone: Behind-the-scenes look at production, TwitPics On set and in office Day to day experiences Pix n’ Stones Facebook (Group Page) 53 Members Last Post 05.21.10 Event Pictures Funny YouTube videos YouTube (beyondpixsf) Studio D (Virtual office tour) 149 views AutoFuss Twitter 31 Followers 0 Lists Bio: A motion graphics and film production studio that is design oriented and awesome. Last Tweet: 08.10.09 Behind-the-scenes Mekanism Facebook Mission: Conquer the world. Or to just have a drink with you and your friends. 435 Likes Linked to blog/RSS feed, Twitter, LinkedIn and Flickr Twitter 1,352 Followers 138 Lists Following 435 Utilizes RT, #, @ well to create conversations with followers LinkedIn 67 Followers (Creative Companies, Marketing and Advertising) AKQA Facebook 7,571 Likes (Fans) 54 Videos Uploaded 25 Favorites Twitter 9,377 Followers 894 Lists Following 49 Do not utilize @, # or RT
  • We need to engage our audience with relevant information to our field by posting at least once daily. We can humanize ourselves by assessing the 80:20 rule. 80% of our posts should be about the business, 20% about our personality. The 80% of our posts about the business needs to not only link to our own blog, but also to other users in the bloggersphere. This means we need to find key players on Twitter and Facebook that already have social currency. SamePoint.com is a conversation search engine that allows us to find influential people talking about related topics. Above all, we need to allow our personality to shine through our posts, be informative, and utilize hash tags, tagging, sharing, and retweeting. The more engaging content we can put out there, the sooner we will become an information hub for our users and clients .
  • So ultimately the more engaging content we put out there, with more influential followers, the more our message has the opportunity of becoming amplified. The more we are amplified by our followers, the more people will put trust in our business and the higher up on the search engines we will go.
  • Facebook: Currently at 251 Likes Goal: 500 in 6 months Currently at ___ views a week Goal: Twitter: Currently at 100 Followers Goal: 200 in 6 months LinkedIn: Network by joining groups and joining the discussions
  • Utilizing Social Media as a marketing tool is more than just engaging in conversation, it’s adding value to our brand. As Google has introduced a live feed into it’s search engines, if our brand is favorably mentioned in SM, we will not only be higher up, but prospective clients will see the positive feedback and attitudes related to our brand. Planting the seed is the most important step in the process - watching the tree grow is the most exciting.
  • Transcript

    • 1. SOCIAL MEDIA STRATEGY BARS+TONE
    • 2. LISTEN TEAK DIGITAL PIX N’ STONES AUTOFUSS MEKANISM AKQA
    • 3. BARS+TONE FACEBOOK 241 LIKES 230-250 VIEWS/WK TWITTER 99 FOLLOWERS 45 FOLLOWING 4 LISTS LINKEDIN 9 FOLLOWERS
    • 4. OBJECTIVE: ENGAGE HUMANIZE INFORMATION HUB UTILIZE ENGAGING CONTENT
    • 5. SEO SEO SEO AMPLIFY
    • 6. PLAN TWITTER FACEBOOK LINKEDIN INCREASE FANBASE 100% INCREASE SOCIAL CURRENCY INCREASE RESONANCE INCREASE PAGE VISITS 150% JOIN RELEVANT GROUPS NETWORK, NETWORK, NETWORK
    • 7. MONITORING TOOLS Hoot Suite Tweet Reach Same Point
    • 8.  
    • 9.  
    • 10. PLANT THE SEED
    • 11. LET’S GET SOCIAL!

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