This document provides details on a search engine optimization proposal from Saree Marketing Services Pvt. Ltd. The proposal outlines a 7-step SEO process including setting objectives, analyzing the site and keywords, optimizing on-page and off-page elements, and continuous measurement. It also discusses additional services like pay-per-click advertising and how the company's experience and dedicated team can help optimize a client's website and online presence.

1. Se rch Engine Optimiz tion Propos l
www.s reindi .in

2. A out S re…
Comp ny founded & fully owned y MAA Holdings - Indi
• Pioneers in integr ted m rketing communic tions in Indi
• Among the firsts to set up independent & speci lized m rketing gencies.
• Dedic ted & experienced profession ls
• Over dec de of experience cross c tegories in m n ging m rketing progr ms
• Experience working with c tegory le ding clients
www.s reindi .in

3. Our services
• Inter ctive m rketing services
• Direct m rketing services
www.s reindi .in

4. Inter ctive m rketing services
We offer n lytics driven inter ctive solutions
• We site design & development
• We n lytics
• Se rch engine optimiz tion
• Se rch engine m rketing
• Em il m rketing
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5. Direct m rketing services
Pl n & m n ge m rketing engines th t uild one-to-one customer rel tionships
Customer Acquisition Progr ms
• Le d gener tion
• Pre-l unch m rketing ctivities
Customer Retention Progr ms
• Customer cont ct progr ms
• Customer / Ch nnel loy lty progr ms
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6. Se rch Engine Optimiz tion Propos l
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7. Go l
Higher & qu lity referr ls y chieving top r nkings for v rious relev nt
key phr ses in org nic se rch engine results th t Incre se
qu lified tr ffic to We site.
www.s reindi .in

8. 7 Step Process
• Project o jectives
• Site n lysis
• Key word rese rch
• Competitive n lysis
• On p ge optimiz tion
• Off p ge optimiz tion
• Continuous me surement
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9. Project o jectives
B sed on your rief nd requirements optimiz tion project o jectives will e defined.
Whether it is r nkings th t needs to e improved, num er of visitors th t needs to e
incre sed, or if it is the qu lity & in turn conversions.
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10. Site n lysis
Validation of brief – this stage entails an assessment of site performance.
We review design, l yout, n vig tion, colors, ckground, fonts, im ges, roken links,
met t gs, content , html v lid tion, rowser nd resolution comp ti ility, lo ding times,
se rch engine r nkings, site st tistics nd cre ting error p ges to determine next course
of ction.
We lso n lyze current tr ffic trends through log n lysis softw re. If not fe si le, the
we site will h ve to inst ll ny industry st nd rd softw re.
We will lso n lyze se rch engine positioning efore su mission. O jective here is to
c rry out thorough study on current se rch engine positions nd current effective
keywords/ key phr ses where the we site h s chieved consistent, respect le r nkings
cross su mitted-to se rch engines.
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11. Key word rese rch
An lyze popul r keywords in c tegory cross m jor se rch engines. Study top 20
position holders in m jor se rch engines
This process involves identifying relev nt & import nt key words for your comp ny,
competition & the industry t l rge. Next steps involves optimizing the site for chosen
keywords.
www.s reindi .in

12. Competitive n lysis
During this process, we rese rch for key words th t drive tr ffic to your competitors site,
their met t gs, qu lity of content, site design, rchitecture, technology nd re djust our
optimiz tion efforts.
By this we c n g in gre ter insight into wh t it t kes to r nk for the keywords we re
interested in r nking for, nd help us etter underst nd the steps/t ctics th t we need to
employ to compete with those th t re showing up in the SERPs.
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13. Content editing
Once we h ve rese rched for key words, we recommend content edits to improve key
word density. If required, we offer content cre tion services s well to ensure your etter
results during se rch cr wls.
We will do site re engineering to optimize the entire site with site content/n vig tion with
ppropri te keyword weight ge
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14. On p ge optimiz tion
Ent ils optimiz tion efforts done intern lly on your site.
• P ge optimiz tion : involves complete keyword, title, nd site description met t g
optimiz tion for every p ge on your site. Also, involves lo d time optimiz tion, code
v lid tion nd keyword density
• Design optimiz tion : We will review your present home p ge design & inner p ges
nd m ke recommend tions to ensure etter conversion r tes.
• Content p ges : We dvise our clients to h ve content-rich site, we help cre te
ddition l p ges with rel ted content. E ch p ge will focus on cert in key phr se.
If needed, our copy writers c n cre te ddition l content for you. Along with the focus
of e ch key phr se, the ultim te go l ehind these p ges is to g in in ound links
from other sites nd the we site in gener l.
• Inform tion rchitecture : We ex mine the org niz tion l hier rchy of site. Study
topics nd c tegoriz tion th t imp cts us ility of your site. Our im is to optimize
every visitors end-go l when they visit your site.
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15. Off p ge optimiz tion
Ent ils optimiz tion efforts done extern lly .
Det ils
• Su missions : We perform utom ted timed su missions to m ny m jor se rch
engines (Y hoo, MSN, Google, etc.). Where M nu l Su missions re required, we
will loc te, su mit, nd tr ck the st tus of e ch su mission. Since se rch engines
v lue directories listings more, we c n do comprehensive directory listing for your
site.
• Link uilding :The more relev nt nd v lid links you h ve to your site, the higher the
r nk on the se rch engine. We focus he vily on getting your site linked from other
relev nt sites. Also, Cross-linking we sites is n effective w y to g in se rch engine
r nking. Thus, reciproc l link p rtners nd directories help to g in your link num ers.
In ddition, we will lso uild n utom ted directory system inst lled on your site th t
will m n ge reciproc l links.
• Other services : linking p ges y su mission of press rele ses, writing rticles,
seeding of content in forums nd logs.
www.s reindi .in

16. Continuous me surement
Proper SEO is continuous, iter tive process. Efforts h ve to e
const ntly monitored, me sured & corrected to re ch your go l.
We monitor our SEO efforts with KPI’s like :
• Percent referr ls from se rch engines
• Se rch engine conversion
• Keyword – popul rity, density, tr ffic & conversion
• Me sure nd Monitor Site's Link Popul rity
• Site Technic l Qu lity Metrics
www.s reindi .in

17. Reporting
• Performance Reports:
– We will provide n Excel document which summ rizes the following items:
• D te su mitted
• 3-month follow-up d te
• Fin l follow-up d te
• Monthly Ranking Reports:
– We will provide n Excel document which summ rizes the following items:
• The site RL
• R nk chieved
• P ge Num er on which r nk is chieved
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18. P y Per Click
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19. Benefits of PPC
• Speed – You c n chieve inst nt r nkings
• Position Control – You c n chieve which ever position you w nt
• Br nding: you c n h ve ttr ctive descriptions in your ds
• Inst nt pd tes: Keywords c n e deleted dded or upd ted inst ntly
• An lytics: ROI, Cost per le d nd cquisition c n e c lcul ted.
• Product l unches: new products c n e dvertised inst ntly with PPC
• R nking on Competitive terms c n e chieved inst ntly
• T rgeting specific geogr phy, l ngu ges etc.
www.s reindi .in

20. Process
• O jective Setting nd Business Model study
• PPC Keyword Rese rch
• isitor Conversion An lysis
• Ad Copy Cre tion
• C mp ign Setup
• C mp ign M n gement
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21. O jective Setting nd Business Model study
• nder this step we set the o jectives of the c mp ign in close consult tion with the
Client nd get n in-depth underst nding of your usiness model nd usiness
requirements.
• Deliverables:
– List of o jectives (Word Doc)
– Det iled Questionn ire (Word Doc)
• Once the O jectives setting nd Business Model study h ve een done, com in tion
of the following PPC services is utilized.
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22. Keyword Rese rch
• B sed on your nswers, we'll e short-listing list of round 50-200 keywords. The
initi l rese rch churns out hundreds of keywords nd we system tic lly drill down to
the most efficient keywords fter deleting the ones, which re not relev nt or cost
effective for your PPC C mp ign.
• Deliverables:
– Det iled keyword rese rch (.xls)
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23. isitor Conversion An lysis
• B sed on the O jectives of the C mp ign nd fin lized keywords we would e
studying the suit ility of your site’s current We P ges to e the l nding p ges for
the c mp ign or/ nd suggest cre tion of customized l nding p ges. In PPC, l nding
p ges re import nt s they re the entry points to your we site nd determine the
conversion of isitor.
• Deliverables
– isitor Conversion An lysis Report (.doc)
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24. Ad Copy Cre tion
• After studying the l nding p ges of your we site we would cre te specific ds for the
fin lized keywords to ensure m ximum visi ility nd Click through R te (CTR). We
would cre te customized ttr ctive d copy, which incre ses the pro ility of
click from the se rch engine tr ffic.
• Deliverables:
– Ad copy for ll keywords for your pprov l (.doc)
www.s reindi .in

25. C mp ign Setup
• We would e setting your site’s c mp ign in the following Se rch Engines:
– Google Adwords
– Y hoo Se rch M rketing
• We c n lso set up c mp igns on ddition l Se rch Engines such s MSN Ad
Center, nd Business.com etc depending upon your requirements.
• Deliverable
– Se rch Engine C mp ign
www.s reindi .in

26. C mp ign M n gement
• C mp ign m n gement would involve host of different steps nd n lytic l
techniques like -CTR M n gement, Bid M n gement, A/B split testing, C mp ign
ROI n lysis, C mp ign Ads nd keyword twe king nd Weekly C mp ign
Reporting.
• Deliverables
– Weekly Report
– Monthly report
www.s reindi .in

27. Our SP
• Our Unique Customer Profiling: The potenti l udience of the client is
psychologic lly profiled y our experts, for ssessing their needs during their online
se rch cycle. This gives us indic tion of potenti l low- id keywords, which continue to
ddress such needs.
• Our Unique Visitor Conversion Analysis: Study off v rious metrics like look nd
feel of site, competitor dv nt ge, e se of uying etc. sed on the Customer profile,
Fin lized Keywords nd the o jectives of the c mp ign.
• Industry proven experience in Keyword Research: S re h s done det iled
keyword rese rch for sever l clients for v rious online m rketing c mp igns.
• Dedicated account manager and team: we would h ve dedic ted te m of n
working for your project.
• Professional Ad copy writing for each Keyword: Our profession l copywriters
would e writing the d copy of e ch d for the c mp ign fter studying v rious
reports like c mp ign o jectives, isitor Conversion etc.
• Campaign monitoring and tweaking on a daily basis: We would e monitoring
nd m king ch nges to your c mp ign specific tion on d ily sis.
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28. Interested
Cont ct us: r m.k s reinid .in
Mo ile: +91 9845477190
S re M rketing Services Pvt. Ltd.
#2561, 16th D, M in,
HAL 2nd St ge, Indir n g r,
B ng lore-560008
www.s reindi .in