DIgital/Online Marketing Proposal from Industry Leaders

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    Notes on slide 1

    Advertising on Google can help an advertiser meet many objectives. When selling AdWords, determining your customers’ metrics in advance can help you sell a Google advertising program that will meet their objectives and ensure success. For example, if advertiser’s marketing objectives are branding, building awareness or educating prospects…AdWords can target that message to an audience that is likely to be receptive.If the advertiser’s objective is generating leads, or identifying sales prospects, AdWords will track ads that lead to these results, for example, driving event registrations or newsletter sign-ups.Lastly, if the advertiser wants to generate sales and acquire new customers, talk with them and find out how they measure this, is it thru sales conversions, site registrations, or thru requests for catalogs or store locations.Marketers use the AdWords platform to meet many objectives. Probe in detail, to discover the advertiser’s marketing objectives and how they plan to measure their advertising program’s success.

    Ads also show on Google Network properties. Google’s technology places AdWords ads on the most relevant content pages within the Google Network. The Google Network consists of Web properties, including Google properties, partner search sites, and content properties. They include major Web portals and sites that are enrolled in the Google AdSense program. Details on the Google Network are included further along in this presentation.

    During the course of 2004, Google released several pricing and targeting features that increased overall ROI for Google’s Contextual Targeting network.Atlas provided Google with anonymous advertiser data that showed that the changes we made to the Contextual Targeting product increased ROI for their customers.In this chart, we blended anonymous Google conversion tracking data with the Atlas data and then tracked against 2003 year-end conversion tracking numbers; 2003 conversion rates were used for the baseline results.

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    DIgital/Online Marketing Proposal from Industry Leaders - Presentation Transcript

    1. Online Marketing Proposal from Sabre
    2. We are a performance driven marketing company. We combine the best of next generation interactive marketing and classical direct marketing services to deliver measurable business results.
    3. About us Company founded & fully owned by MAA Holdings • Pioneers in integrated marketing communications • Among the firsts to set up independent & specialized marketing agencies. • Dedicated & experienced professionals • Over a decade of experience across categories in managing BTL programs • Experience working with category leading clients
    4. Our services • Interactive marketing services • Direct marketing services
    5. Interactive marketing services We offer analytics driven interactive solutions • Website design & development • Web analytics • Search engine optimization • Search engine marketing • Email marketing
    6. Direct marketing services Plan & manage marketing engines that build one-to-one customer relationships Customer Acquisition Programs • Lead generation • Pre-launch marketing activities Customer Retention Programs • Customer contact programs • Customer / Channel loyalty programs
    7. Sabre Search Marketing Approach to Lead Generation Plan
    8. Benefits of Search Engine Marketing • Reach – Access to ~80% of Internet users worldwide • Cost – Low costs for high ROI – Pay when users click on your ads • Timing – Ads are seen by users looking to purchase – Reach your audience at the right time, with the right message • Flexibility – Start advertising quickly – Unlimited changes, whenever you want – You can target ads to the specific location & language of your customers
    9. What Sabre can do for you? • Lead Generation for any service you provide – Account set up and Management for Search Engine Marketing • Domain research • Keyword research • Ad text/ banner ads creation • Account management – Bid Management, keyword addition, ad text changes • Tracking conversions – Landing Page Creation • Recommend content and messaging • Design creation • Landing page HTMLization and hosting
    10. What Search Engine Marketing can do • Advertising on Search Engines can help an advertiser meet many objectives • Determining, measuring, and tracking metrics helps ensure success Objective Example Success Metrics  Generate awareness • Targeted impressions  Build brand • Qualified visits your website  Educate prospects • Depth of involvement  Generate leads • Request for proposals  Identify prospects • Coupon downloads • Newsletter registrations • Email address opt-ins  Customer acquisition • Sales conversions = $$$  Sales • Lower cost per lead/sale
    11. Contextual Advertising
    12. What is Contextual Advertising? Internet users see your ad when they surf Google/Yahoo Network properties • Place your ads near articles related to the services you provide, over various websites • This will help to target users those who are interested in your service Your ads will be placed on the most relevant content pages
    13. Online Advertising Stats & Trends
    14. Search Now the Largest Share of Online Ads
    15. Benefits of Search Marketing: High ROI
    16. Interested? Contact us: ram.k@sabreinida.in Mobile: +91 9845477190 www.SabreIndia.in Sabre Marketing Services Pvt. Ltd. #2561, 16th D, Main, HAL 2nd Stage, Indiranagar, Bangalore-560008

    + just00zjust00z, 6 months ago

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    We are a performance driven marketing company.
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