Social Content Loop

by Jussi Solja on Mar 24, 2010

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A content strategy model for the social web. More on the topic in my blog: http://www.jussisolja.com/2010/03/24/social-content-loop/

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A content strategy model for the social web. More on the topic in my blog: http://www.jussisolja.com/2010/03/24/social-content-loop/

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Social Content Loop — Presentation Transcript

Social Content Loop Content in the age of collaboration http://bit.ly/socialcontentloop © Jussi Solja 2010 - www.jussisolja.com - twitter.com/jussisolja

Social Content Loop Brand sites / Owned Media Web at large / Social Media Platform, Spark!! seeding & users All brand activities (marketing, comms etc) are aimed at creating compelling Disseminate content designed to spark further content creation and discussion. RESULT: Users & Increasingly Community community Filter / Rate relevant content Nurture Managers managers for both social- and owned media. Aggregate Platform, community managers & users © Jussi Solja 2010 - www.jussisolja.com - twitter.com/jussisolja

Social Content Loop

by Jussi Solja on Mar 24, 2010

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Social Content Loop — Presentation Transcript