@jussisolja / jussisolja.com
                            @DaGood / danielgoodall.com
                               @r2r0 ...
“People don’t just connect
 to other people. People
 connect around social
 objects.”
- Jyri Engeström, Google/Jaiku
http:...
Soundcloud.com - Music / MP3 –files as social objects.
Building websites around social
objects
1. Define your social object
2. Define your verbs
3. Make the objects shareable
4....
“RT @davekim: since
 optimizing for social media,
 Telegraph UK has upped traffic
 from Digg from 500K to 5.5M
 pageviews ...
“You don’t own a community.
If you are lucky the community
will allow you to help them.”
- Jeff Jarvis, excerpt from “What...
“Community managers live
 in the service of the
 community and the
 individuals in it”
- Micki Krimmel, Mickipedia.com
“Everyone in the company
 should be a community
 manager.”
- Micki Krimmel, Mickipedia.com
“Content on the web is not just
about what.
It’s what, why, how, for whom,
by whom, with what, when,
where, how often, wha...
Kristina Halvorson, Brain Traffic
http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-e...
“Spoken like a human.
Written like a human.”
Kristina Halvorson, Brain Traffic
http://www.slideshare.net/khalvorson/conten...
Content                 Community
Strategy                managers

           Continuous
            content
            ...
Emotional                                             Functional




Kristina Halvorson, Brain Traffic
http://www.slidesha...
Emotional                                             Functional




Kristina Halvorson, Brain Traffic
http://www.slidesha...
Emotional                                      Functional




- Kristina Halvorson, Brain Traffic
http://www.slideshare.ne...
“Ambient searches are the
future. Using sensors built into
to mobile devices to gather
information and then
automatically ...
“The companies that thrive in
web 2.0 are the companies
that use the web as a platform
to harness the collective
intellige...
“Future of the web?
Web 2.0 + World = Web
Squared”
- Tim O’Reilly

http://blip.tv/file/1947371/
“Don’t build everything
yourself. License / use
excisting tools and build on
those.”
- Tim O’Reilly
http://blip.tv/file/19...
“Facebook created the trusted
online identity. They created a
cultural norm. It's ok & even
expected of you to share your
...
“Social media is so important
because we are swinging back
toward humanity.”
- John Maeda, President of RISD
“Real life is the original social
 media: Events are becoming
 more and more crucial.
 Offline as the kick-off and
 culmin...
“Key to social marketing: Be a
 human. Even better: be a
 Tummler. Tummlers are the
 people at Yiddish parties who
 encour...
“Role of brands in social
 media:
 Spark conversations &
 enable interaction around
 your social objects”
“Focus on building
 social capital aka
 whuffie. The money
 will follow.”

- Tara Hunt, HorsePigCow.com
“Give to get”
“There is no such thing
 as a social media
 campaign.
 It’s all about ongoing
 relationships.”
“Engaging social media
 is PR, marketing,
 product development &
 customer service all
 rolled into one.”
“Make happiness your
 business model.”
- Tara Hunt, HorsePigCow.com
Brands are getting on board…
48 social media managers @ Dell
Dedicated social media team @ Coca-Cola.
Mission: #1 Social B...
stick to your core competency: the internet is the ultimate BS detector #w2e
#w2e design for the two percent (influencers)...
@DaGood / danielgoodall.com
@r2r0 / artojoensuu.com
@anssimakela / anssimakela.com
@Jussipekka / erkkola.net
@jussisolja /...
Learnings & buzz from Web 2.0 Expo San Francisco 2009
Learnings & buzz from Web 2.0 Expo San Francisco 2009
Learnings & buzz from Web 2.0 Expo San Francisco 2009
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Learnings & buzz from Web 2.0 Expo San Francisco 2009

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Collected learnings and buzz from Web 2.0 Expo 2009 in San Francisco.

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Learnings & buzz from Web 2.0 Expo San Francisco 2009

  1. 1. @jussisolja / jussisolja.com @DaGood / danielgoodall.com @r2r0 / artojoensuu.com @anssimakela / Don’t aim anssimakela.com @Jussipekka / erkkola.net at creating WOM. Aim to exceed & disrupt expectations. LEARNINGS FROM #w2e San Francisco 2009
  2. 2. “People don’t just connect to other people. People connect around social objects.” - Jyri Engeström, Google/Jaiku http://www.slideshare.net/jyri/building-sites-around-social-objects-web-20-expo-sf-2009#
  3. 3. Soundcloud.com - Music / MP3 –files as social objects.
  4. 4. Building websites around social objects 1. Define your social object 2. Define your verbs 3. Make the objects shareable 4. Turn invitations into gifts 5. Charge the publishers - not the spectators - Jyri Engeström, Google/Jaiku
  5. 5. “RT @davekim: since optimizing for social media, Telegraph UK has upped traffic from Digg from 500K to 5.5M pageviews monthly #w2e”
  6. 6. “You don’t own a community. If you are lucky the community will allow you to help them.” - Jeff Jarvis, excerpt from “What Would Google Do?”
  7. 7. “Community managers live in the service of the community and the individuals in it” - Micki Krimmel, Mickipedia.com
  8. 8. “Everyone in the company should be a community manager.” - Micki Krimmel, Mickipedia.com
  9. 9. “Content on the web is not just about what. It’s what, why, how, for whom, by whom, with what, when, where, how often, what next.” Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  10. 10. Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  11. 11. “Spoken like a human. Written like a human.” Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  12. 12. Content Community Strategy managers Continuous content cycle Audience
  13. 13. Emotional Functional Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  14. 14. Emotional Functional Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  15. 15. Emotional Functional - Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-
  16. 16. “Ambient searches are the future. Using sensors built into to mobile devices to gather information and then automatically pushing the right content to users.” - Jyri Engeström, Google/Jaiku
  17. 17. “The companies that thrive in web 2.0 are the companies that use the web as a platform to harness the collective intelligence.” - Tim O’Reilly http://blip.tv/file/1947371/
  18. 18. “Future of the web? Web 2.0 + World = Web Squared” - Tim O’Reilly http://blip.tv/file/1947371/
  19. 19. “Don’t build everything yourself. License / use excisting tools and build on those.” - Tim O’Reilly http://blip.tv/file/1947371/
  20. 20. “Facebook created the trusted online identity. They created a cultural norm. It's ok & even expected of you to share your life online.” - Clara Shih, Salesforce.com, author of “The Facebook Era”
  21. 21. “Social media is so important because we are swinging back toward humanity.” - John Maeda, President of RISD
  22. 22. “Real life is the original social media: Events are becoming more and more crucial. Offline as the kick-off and culmination and online as the enabler of continuous dialogue.”
  23. 23. “Key to social marketing: Be a human. Even better: be a Tummler. Tummlers are the people at Yiddish parties who encourage group participation”
  24. 24. “Role of brands in social media: Spark conversations & enable interaction around your social objects”
  25. 25. “Focus on building social capital aka whuffie. The money will follow.” - Tara Hunt, HorsePigCow.com
  26. 26. “Give to get”
  27. 27. “There is no such thing as a social media campaign. It’s all about ongoing relationships.”
  28. 28. “Engaging social media is PR, marketing, product development & customer service all rolled into one.”
  29. 29. “Make happiness your business model.” - Tara Hunt, HorsePigCow.com
  30. 30. Brands are getting on board… 48 social media managers @ Dell Dedicated social media team @ Coca-Cola. Mission: #1 Social Brand in the world @ Ford.
  31. 31. stick to your core competency: the internet is the ultimate BS detector #w2e #w2e design for the two percent (influencers) and also for the others. Two tiers needed. RT @RGreenberg: Key to succesful and meaningful business tweeting, engage in conversation, #w2e Dont just tweet business info Build something simple and let it evolve. #w2e RT @motivationmama: RT @gwenbell Social media is so important because we are swinging back toward humanity. John Maeda, Pres of RISD #w2e money spent on marketing is money taken away from product development #w2e if you're invited to a dinner party, don't turn up to sell tuppaware" - Schultz #w2e "Tummlers are the people at Yiddish parties who encourage group participation" - Schultz #w2e "you don't create community, you create the conditions for community" - Oberkirch #w2e #w2e ad agencies used to be the authorities on understanding and affecting user behaviour. Today it's the social media & web 2.0 startups. Go for the opportunity for dialogue rather than legal shutdown of "bad" content online. #fordw2e #w2e Companies tend to have a campaign-approach to social media whereas they should look at it as a continuos activity. #fordw2e #w2e For more quotes & buzz from Web 2.0 San Francisco: http://search.twitter.com/search?q=%23w2e
  32. 32. @DaGood / danielgoodall.com @r2r0 / artojoensuu.com @anssimakela / anssimakela.com @Jussipekka / erkkola.net @jussisolja / jussisolja.com

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