Learnings & buzz from Web 2.0 Expo San Francisco 2009

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Collected learnings and buzz from Web 2.0 Expo 2009 in San Francisco.

Collected learnings and buzz from Web 2.0 Expo 2009 in San Francisco.

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  • 1. @jussisolja / jussisolja.com @DaGood / danielgoodall.com @r2r0 / artojoensuu.com @anssimakela / Don’t aim anssimakela.com @Jussipekka / erkkola.net at creating WOM. Aim to exceed & disrupt expectations. LEARNINGS FROM #w2e San Francisco 2009
  • 2. “People don’t just connect to other people. People connect around social objects.” - Jyri Engeström, Google/Jaiku http://www.slideshare.net/jyri/building-sites-around-social-objects-web-20-expo-sf-2009#
  • 3. Soundcloud.com - Music / MP3 –files as social objects.
  • 4. Building websites around social objects 1. Define your social object 2. Define your verbs 3. Make the objects shareable 4. Turn invitations into gifts 5. Charge the publishers - not the spectators - Jyri Engeström, Google/Jaiku
  • 5. “RT @davekim: since optimizing for social media, Telegraph UK has upped traffic from Digg from 500K to 5.5M pageviews monthly #w2e”
  • 6. “You don’t own a community. If you are lucky the community will allow you to help them.” - Jeff Jarvis, excerpt from “What Would Google Do?”
  • 7. “Community managers live in the service of the community and the individuals in it” - Micki Krimmel, Mickipedia.com
  • 8. “Everyone in the company should be a community manager.” - Micki Krimmel, Mickipedia.com
  • 9. “Content on the web is not just about what. It’s what, why, how, for whom, by whom, with what, when, where, how often, what next.” Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  • 10. Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  • 11. “Spoken like a human. Written like a human.” Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  • 12. Content Community Strategy managers Continuous content cycle Audience
  • 13. Emotional Functional Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  • 14. Emotional Functional Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-09#
  • 15. Emotional Functional - Kristina Halvorson, Brain Traffic http://www.slideshare.net/khalvorson/content-strategy-whats-real-whats-relevant-web-20-expo-sf-
  • 16. “Ambient searches are the future. Using sensors built into to mobile devices to gather information and then automatically pushing the right content to users.” - Jyri Engeström, Google/Jaiku
  • 17. “The companies that thrive in web 2.0 are the companies that use the web as a platform to harness the collective intelligence.” - Tim O’Reilly http://blip.tv/file/1947371/
  • 18. “Future of the web? Web 2.0 + World = Web Squared” - Tim O’Reilly http://blip.tv/file/1947371/
  • 19. “Don’t build everything yourself. License / use excisting tools and build on those.” - Tim O’Reilly http://blip.tv/file/1947371/
  • 20. “Facebook created the trusted online identity. They created a cultural norm. It's ok & even expected of you to share your life online.” - Clara Shih, Salesforce.com, author of “The Facebook Era”
  • 21. “Social media is so important because we are swinging back toward humanity.” - John Maeda, President of RISD
  • 22. “Real life is the original social media: Events are becoming more and more crucial. Offline as the kick-off and culmination and online as the enabler of continuous dialogue.”
  • 23. “Key to social marketing: Be a human. Even better: be a Tummler. Tummlers are the people at Yiddish parties who encourage group participation”
  • 24. “Role of brands in social media: Spark conversations & enable interaction around your social objects”
  • 25. “Focus on building social capital aka whuffie. The money will follow.” - Tara Hunt, HorsePigCow.com
  • 26. “Give to get”
  • 27. “There is no such thing as a social media campaign. It’s all about ongoing relationships.”
  • 28. “Engaging social media is PR, marketing, product development & customer service all rolled into one.”
  • 29. “Make happiness your business model.” - Tara Hunt, HorsePigCow.com
  • 30. Brands are getting on board… 48 social media managers @ Dell Dedicated social media team @ Coca-Cola. Mission: #1 Social Brand in the world @ Ford.
  • 31. stick to your core competency: the internet is the ultimate BS detector #w2e #w2e design for the two percent (influencers) and also for the others. Two tiers needed. RT @RGreenberg: Key to succesful and meaningful business tweeting, engage in conversation, #w2e Dont just tweet business info Build something simple and let it evolve. #w2e RT @motivationmama: RT @gwenbell Social media is so important because we are swinging back toward humanity. John Maeda, Pres of RISD #w2e money spent on marketing is money taken away from product development #w2e if you're invited to a dinner party, don't turn up to sell tuppaware" - Schultz #w2e "Tummlers are the people at Yiddish parties who encourage group participation" - Schultz #w2e "you don't create community, you create the conditions for community" - Oberkirch #w2e #w2e ad agencies used to be the authorities on understanding and affecting user behaviour. Today it's the social media & web 2.0 startups. Go for the opportunity for dialogue rather than legal shutdown of "bad" content online. #fordw2e #w2e Companies tend to have a campaign-approach to social media whereas they should look at it as a continuos activity. #fordw2e #w2e For more quotes & buzz from Web 2.0 San Francisco: http://search.twitter.com/search?q=%23w2e
  • 32. @DaGood / danielgoodall.com @r2r0 / artojoensuu.com @anssimakela / anssimakela.com @Jussipekka / erkkola.net @jussisolja / jussisolja.com