-Found in 1865 as awood-pulp mill byFinland-Swede KnutFredrik Idestam.-Finnish Rubber Worksacquired Nokia woodmills as well as FinnishCable Works, aproducer of telephoneand telegraph cables.- All three companiesmerged as NokiaCorporation in 1967.
Today Nokia is the most prolific maker of cellular phones. Worlds largest telecommunications equipment manufacturer. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA and WCDMA. Its global market share was 23% in the second quarter of 2011.
The Mobile Gaming era The mobile phone had only the most basic of games by the end of the 20th century. Snake on the Nokia 6110, really pulled amasterstroke, because it sparked thebeginning of a new era. New technologies opened the door for more sophisticated mobile gaming:J2ME (Java 2 Micro Edition) andBREW (Binary RuntimeEnvironment for Wireless).
Other Early Mobile Gaming Devices Game Boy (1990) Game Boy Advance (2001) NINTENDO PlayStation Portable (2004) SONY
Gaming craze and Nokia’s Vision In the late 1990s, gamers increasingly carried both mobile phones and handheld game consoles. Nokia spotted an opportunity to combine these devices into one unit. So on October 2003, they launched a product, a device that integrated the wireless cell-phone and the handheld gaming console. It was……………
It was a game deck, an MP3 player, a wireless browser, and a phone in one. Based on the Symbian OS 6.1 and Series 60 user interface like the 7650 and 3650. Two useful additions: MP3 player and FM radio. Able to run all Series 60 software and Java MIDP applications. Main CPU was an ARM Integrated (ARMI) compatible chip (ARM4Tarchitecture) running at 104 MHz. Online and multimedia games via GPRS or Bluetooth. N-Gage was the first device of its kind.
The Hype and the Reality The release of the console was followed by an incredible advertising campaign and various PR-projects. However, sales of the console turned out to be minimal even in the first month. Nokia initially claimed 400,000 sales in the first two weeks. Independent market research claimed that N-Gage sold only 5,000 decks in the United States in that time, and 800 decks in the UK, which came up to be true.
What went wrong?? The Design: To insert a game, users had to remove the phones plastic cover and remove the battery compartment The speaker was on the side edge of the phone, resulting in many gamers mocking it as talking into a "taco phone“ or "side-talking.“ In the gaming realm, N-Gage was also criticized for its vertical screen and the poor selection of games.
What went wrong?? The Market: The price was comparatively too high. Nokia wanted to capture the Mobile Gaming Industry. But, competitors such as GameBoy Advance was too much. It fell behind in the cell-phone user market too. (It could not position itself anywhere.)
Correcting Mistakes???? On late 2005, Nokia launched it’s 2nd Edition of N-Gage; The N-Gage QD. Features such as: Front speakers. Convenient Game cartridge slot. Smaller, smoother design. Compatible Keys. Cheaper price. The changes came with a price: MP3 playback, FM radio reception, and USB connectivity options had all been removed. Body was made out of a cheaper material.
Same Results! Now, even tougher competitors had entered the market. Sony PlayStation Portable New cell phones There were no qualitative changes. On November 2, 2009 it was announced that the N-gage service would continue through 2010 before being shut down for good.