Mtc n gage, group 8
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Mtc n gage, group 8

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Mtc n gage, group 8 Mtc n gage, group 8 Presentation Transcript

  • Anil Kumar ShresthaAnkeet Rajbhandari Diveej Shah Jush Shrestha Shashank Pradhan
  • -Found in 1865 as awood-pulp mill byFinland-Swede KnutFredrik Idestam.-Finnish Rubber Worksacquired Nokia woodmills as well as FinnishCable Works, aproducer of telephoneand telegraph cables.- All three companiesmerged as NokiaCorporation in 1967.
  •  Today Nokia is the most prolific maker of cellular phones. Worlds largest telecommunications equipment manufacturer. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA and WCDMA. Its global market share was 23% in the second quarter of 2011.
  • The Mobile Gaming era The mobile phone had only the most basic of games by the end of the 20th century. Snake on the Nokia 6110, really pulled amasterstroke, because it sparked thebeginning of a new era. New technologies opened the door for more sophisticated mobile gaming:J2ME (Java 2 Micro Edition) andBREW (Binary RuntimeEnvironment for Wireless).
  • Other Early Mobile Gaming Devices Game Boy (1990) Game Boy Advance (2001)  NINTENDO PlayStation Portable (2004)  SONY
  • Gaming craze and Nokia’s Vision In the late 1990s, gamers increasingly carried both mobile phones and handheld game consoles. Nokia spotted an opportunity to combine these devices into one unit. So on October 2003, they launched a product, a device that integrated the wireless cell-phone and the handheld gaming console. It was……………
  • Nokia N-Gage Nokia N-Gage QD 2003 2006
  •  It was a game deck, an MP3 player, a wireless browser, and a phone in one. Based on the Symbian OS 6.1 and Series 60 user interface like the 7650 and 3650. Two useful additions: MP3 player and FM radio. Able to run all Series 60 software and Java MIDP applications. Main CPU was an ARM Integrated (ARMI) compatible chip (ARM4Tarchitecture) running at 104 MHz. Online and multimedia games via GPRS or Bluetooth. N-Gage was the first device of its kind.
  • The Hype and the Reality The release of the console was followed by an incredible advertising campaign and various PR-projects. However, sales of the console turned out to be minimal even in the first month. Nokia initially claimed 400,000 sales in the first two weeks. Independent market research claimed that N-Gage sold only 5,000 decks in the United States in that time, and 800 decks in the UK, which came up to be true.
  • What went wrong?? The Design:  To insert a game, users had to remove the phones plastic cover and remove the battery compartment  The speaker was on the side edge of the phone, resulting in many gamers mocking it as talking into a "taco phone“ or "side-talking.“  In the gaming realm, N-Gage was also criticized for its vertical screen and the poor selection of games.
  • What went wrong?? The Market:  The price was comparatively too high.  Nokia wanted to capture the Mobile Gaming Industry.  But, competitors such as GameBoy Advance was too much.  It fell behind in the cell-phone user market too. (It could not position itself anywhere.)
  • Correcting Mistakes???? On late 2005, Nokia launched it’s 2nd Edition of N-Gage; The N-Gage QD. Features such as:  Front speakers.  Convenient Game cartridge slot.  Smaller, smoother design.  Compatible Keys.  Cheaper price. The changes came with a price:  MP3 playback, FM radio reception, and USB connectivity options had all been removed.  Body was made out of a cheaper material.
  • Same Results! Now, even tougher competitors had entered the market.  Sony PlayStation Portable  New cell phones  There were no qualitative changes.  On November 2, 2009 it was announced that the N-gage service would continue through 2010 before being shut down for good.
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  • Recommendation  Design  Convenience  Consumers  Market placement  Price