Social Media and Website Design Tips for Lawyers
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Slides from Brooklyn Trade / Brooklyn Bar Association-sponsored free CLE on social media and website design tips for lawyers and law firms On behalf of JurisPage, I presented at the CLE, offering tips to lawyers and law firms on: - How to effectively utilize your law firm’s social media presence - What social networks work best / which to avoid (some are big time sinks with low return-on-investment) - Different approaches to law firm website design - Mobile-compatibility issues with websites - What to look for when using a do-it-yourself site builder - What to look for when hiring a website designer - Tools for managing and analyzing your web presence
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Social Media and Website Design Tips for Lawyers
- 1. JurisPage.com Tech Tips for Attorneys CLE Law Firm Tips for Social Media and Website Design Wednesday April 2, 2014 An Andrew Cabasso and JurisPage Joint
- 3. JurisPage.com Why Engage in Social Media?
- 4. JurisPage.com Why Engage in Social Media? 1) SEO: Google’s search algorithm cares about social media sharing 2) Go where potential clients are (advertising / solicitation issues) 3) Engage other professionals / get referrals Either use it or don’t – don’t half-use it
- 5. JurisPage.com How Time-Consuming is Law Firm Social Media? • Post Automation –Hootsuite • Social Engagement –Can’t automate • Progress Review –Can’t automate
- 6. JurisPage.com Which Social Networks? • Google+ • LinkedIn • Twitter • Quora • Esqspot Focus on 1 or 2 • Facebook • Pinterest • Meetup
- 7. JurisPage.com Google+ • Highest SEO ROI • G+ gets “authorship” for blog posts
- 10. JurisPage.com LinkedIn Have a Company page that your current employees can join, a personal profile so that clients can give testimonials
- 11. JurisPage.com LinkedIn Testimonials act as “social proof” / make prospective clients more confident in your abilities
- 12. JurisPage.com LinkedIn Endorsements on your skills also boost credibility
- 14. JurisPage.com Twitter • Link to blog posts • Discuss events in your practice area that don’t warrant a blog post • Engage at conferences (e.g. “#reinventlaw”)
- 16. JurisPage.com Twitter • Find new, relevant content • Engage in discussions with other attorneys
- 17. JurisPage.com Quora A Q&A website – use it to answer relevant questions in your practice area and build authority
- 18. JurisPage.com Esqspot In-person networking / online community
- 20. JurisPage.com Hootsuite • Saves time, posts to every social network simultaneously • Schedules posts
- 22. JurisPage.com
- 23. JurisPage.com Things You Need to Have a Website 1. Domain: yourfirm.com 2. Hosting: to make your site accessible 3. Website: preferably using a CMS like Wordpress
- 24. JurisPage.com What’s a Website For Anyway?
- 25. JurisPage.com What’s a Website For Anyway? • Getting new leads • Convincing current leads to become clients • Establishing authority in your niche among other attorneys
- 26. JurisPage.com What it Should Have 1. Clear indication of the type of law you practice 2. Contact: Forms and Phone Number 3. Attorney Bios 4. Practice area pages for each type of case 5. Social Proof: Testimonials/Verdicts/Settlements 6. Professional design / layout
- 27. JurisPage.com Make it Mobile-Friendly ? % web traffic from mobile
- 28. JurisPage.com Make it Mobile-Friendly 40% % web traffic from mobile Google’s algorithm penalizes non-mobile sites
- 29. JurisPage.com Mobile-Friendly Example Not Mobile-Friendly Mobile-Friendly
- 30. JurisPage.com Websites – Mobile Sites http://boss.blogs.nytimes.com/2014/01/08/making-sure-your-website-is-ready-for-smartphones/
- 31. JurisPage.com Getting it Built: DIY Wordpress, Wix, Godaddy Pros • Cheap • You’ll know how to update your content Cons • Steep learning curve • Hard to design • Have to worry about ethics rules • Bad SEO
- 32. JurisPage.com Getting it Built: Professional Use a Legal-Focused Developer Ask Them: Be Careful:
- 33. JurisPage.com Getting it Built: Professional Use a Legal-Focused Developer Ask Them: • Will it be mobile-friendly? • Will I be able to update it myself? • If not, will you update it? • What CMS will you use? • Use Wordpress if possible • Will it be SEO-ready? • Sitemap, Meta Tags, Content • How fast will it load • Under 3 seconds is best • Can I see an example of your work? Be Careful:
- 34. JurisPage.com Getting it Built: Professional Use a Legal-Focused Developer Ask Them: • Will it be mobile-friendly? • Will I be able to update it myself? • If not, will you update it? • What CMS will you use? • Use Wordpress if possible • Will it be SEO-ready? • Sitemap, Meta Tags, Content • How fast will it load • Under 3 seconds is best • Can I see an example of your work? Be Careful: • Don’t use other peoples’ content • Templates can be boring • Make sure your site isn’t available through both www.yoursite.com and yoursite.com • Make sure they’re accessible
- 35. JurisPage.com Building a Second Website • Useful for class actions • Geared towards a specific client type • Plaintiff / defendant sites
- 38. JurisPage.com Google Analytics • Track social engagement • See which content is shared the most • How is your social campaign paying off? – Goal setting Tools
- 40. JurisPage.com Thank You Andrew Cabasso Phone: (800) 863-7603 Email: andrew@jurispage.com Twitter: @andycabasso LinkedIn: linkedin.com/pub/andrew-cabasso/a/770/614 Blog: jurispage.com/blog Slides available at slideshare.com/jurispage Free SEO for Lawyers eBook available at jurispage.com/ebook
Editor's Notes
- 1) SEO: Google’s search algorithm cares about social media sharing2) Go where potential clients are3) Engage other professionals
- Possibly talk about Findlaw here
- Possibly talk about Findlaw here
- Possibly talk about Findlaw here