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Umair Haque (2005), The New Economy of Media Micromedia, Connected Consumption, and the Snowball Effect The explosion of digital micromedia puts an end to Mass Media as we know it. www.bubblegeneration.com
Microchunks result from the “unbundling of traditional media goods” like news, albums, books … [and courses]. www.bubblegeneration.com Umair Haque (2005), The New Economy of Media.
Attention costs dominate production costs , because technology ends production, distribution, and retail scarcity: The more a microchunk is consumed the more value is added..
„ Continuous Partial Attention“ Linda Stone „ Attention Economy“ Michael H. Goldhaber
Lev Manovich (2000), Macromedia and Micro-media “ Media technologies seem typically to move in one direction : ‘more’. More resolution, better color, better visual fidelity, more bandwidth, more immersion.” www.manovich.net
… but why would people want to play games on a tiny phone screen? or texting? or moblogging?
Lev Manovich (2000), Macromedia and Micro-media “ While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media.” www.manovich.net
Lev Manovich (2000), Macromedia and Micro-media Micromedia will not go away: “ Given the fact that soon more users worldwide will access the Internet through cell phones than through computers, it will not only successfully compete with macro-media but may even overtake it in popularity.” www.manovich.net
“ Cool Media”: Low definition media for casual attention
self-contained the smallest units of meaning / communication that can stand for itself elementary individually addressable to be easily re-used and re-mixed appropriate media format appropriately formatted to work as building blocks in different cultural patterns and individual mindsets Dash‘s microcontent definition (paraphrase): Human processed information
self-contained [some relation to object-oriented programming] elementary individually addressable to be easily re-used and re-mixed appropriate data format appropriately formatted for integration in different applications and services Dash‘s microcontent definition (paraphrase): Computer processed information
The evolution of microcontent is a complex feedback phenomenon – it can not be reduced neither to software nor to humans
MICROSOFT OFFICE FILES & DOCUMENTS FIXED-LINE TELEPHONY DESKTOP APPLICATIONS
MICROCONTENT discovered in 2001 GOOGLE SHREDDERING MACROCONTENT PC GOING MOBILE MOBILE PHONES EXPLOSION OF THE E-MAIL INBOX 2000/2005: MS Office exploded MULTITASKING ATTENTION CRISIS LIFE INTER-RUPTED
MICROCONTENT discovered in 2001 2006: A Microcontent Office
David Weinberger, 2002 Small Pieces Loosely Joined “ The Web is a mess, as organized as an orgy. … a collection of ideas, none longer than can fit on a single screen. … small nuggets pointing to more small nuggets.” www.vanderwal.net
“ We’re falling into [processes] that … imperceptibly deepen, like furrows worn into a stone hallway by the traffic of slippers.”
“ We’re falling into groups that feel like parties [more than like classes or seminars].”
Thomas Van der Wal, 2005 “ Folksonomies” “ Personal Info Cloud ” www.vanderwal.net
“ Lifestreams“ vs. the “Desktop“ metaphor David Gelernter, 2000 The Second Coming – A Manifesto www.edge.org/3rd_culture/gelernter/gelernter_p1.html
In micromedia environments, knowledge takes on the form of clouds. (Microcontent being something like small drops of vapor.)
„… all kinds of information chunks in our digital life take on the form of digital lifestreams“, “ leaving behind a stream-shaped cyberbody, like an aircraft's contrail , as we go”