What is Human-centered design in the age of “supermodernity”, when the structure of center-periphery itself is vanishing? A A A A A A A A A A a “ In the new digital media environment, the position of the subject seems paradoxical: Empowered like never before, inflated like never before, overwhelmed like never before.“ Marc Augé (1994)
MICROSOFT OFFICE FILES & DOCUMENTS FIXED-LINE TELEPHONY DESKTOP APPLICATIONS Subject Position (last millenium)
MICROCONTENT discovered in 2001 GOOGLE SHREDDERING MACROCONTENT PC GOING MOBILE MOBILE PHONES EXPLOSION OF THE E-MAIL INBOX 2000/2005: MS Office exploded MULTITASKING ATTENTION DEFICIT TRAIT LIFE INTER-RUPTED
MICROCONTENT discovered in 2001 The Microcontent Office MICROTASKING CONTINUOUS PARTIAL ATTENTION
MICROMEDIA is … Here & Now Always On, 24/7 Sensurround, Multimedia A Chain Reaction of Small Perceptual Shocks A Total and Immersive Field
Umair Haque (2005), The New Economy of Media Micromedia, Connected Consumption, and the Snowball Effect The explosion of digital micromedia puts an end to Mass Media as we know it. www.bubblegeneration.com
Microchunks result from the “unbundling of traditional media goods” like news, albums, books … [and courses]. www.bubblegeneration.com Umair Haque (2005), The New Economy of Media.
Lev Manovich (2000), Macromedia and Micro-media “ Media technologies seem typically to move in one direction : ‘more’. More resolution, better color, better visual fidelity, more bandwidth, more immersion.” www.manovich.net
… but why would people want to play games on a tiny phone screen? or texting? or moblogging?
Lev Manovich (2000), Macromedia and Micro-media “ While some media forms get richer, others stay purposefully 'poorer.' A more minimalist kind of media, characterized by low resolution, low fidelity, and slow speeds, is born. I call it micro-media.” www.manovich.net
Lev Manovich (2000), Macromedia and Micro-media Micromedia will not go away: “ Given the fact that soon more users worldwide will access the Internet through cell phones than through computers, it will not only successfully compete with macro-media but may even overtake it in popularity.” www.manovich.net
self-contained the smallest units of meaning / communication that can stand for itself elementary individually addressable to be easily re-used and re-mixed appropriate media format appropriately formatted to work as building blocks in different cultural patterns and individual mindsets Dash‘s microcontent definition (paraphrase): Human processed information
self-contained [some relation to object-oriented programming] elementary individually addressable to be easily re-used and re-mixed appropriate data format appropriately formatted for integration in different applications and services Dash‘s microcontent definition (paraphrase): Computer processed information
The evolution of microcontent is a complex feedback phenomenon – it can not be reduced neither to software nor to humans
In micromedia environments, knowledge takes on the form of clouds. (Microcontent being something like small drops of vapor.) “ Personal Info Cloud ” Thomas Van der Wal, 2005 www.vanderwal.net
„… all kinds of information chunks in our digital life take on the form of digital lifestreams“, “ leaving behind a stream-shaped cyberbody, like an aircraft's contrail , as we go” David Gelernter, 2000: The Second Coming – A Manifesto
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